Wed

April

2024

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World Tour Essentials Stockholm 2024

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World Tour Essentials Stockholm 2024

Thank you all for coming to Salesforce World Tour Essentials Stockholm April 24.

We hope you had an enjoyable day, ignited your AI journey and come away full of ideas and inspiration.

If you would like further information about any solutions or sessions, please get in touch with your Salesforce representative, or click below at Contact.

We hope to see you at WTE next year or at any of our other events this year!

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World Tour Essentials Stockholm in 40 sec.

The day was filled with inspiration

Ignite your AI journey

Whether you're new to Salesforce or a long-time customer find out how the latest Data Cloud and Einstein innovations can unlock your AI potential. Learn how customers are already automating processes 27% faster with our Einstein 1 platform.

Learn from the best

Participate in sessions led by customer Trailblazers, AI visionaries and thought leaders to explore bringing AI to any industry, role or workflow. Connect with industry peers to brainstorm, share expertise and hear incredible stories of customer success.

Find your solutions

Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Find solutions that save you time, lower costs, and grow businesses of all sizes - with Customer 360.

Einstein 1 Helps Air France-KLM Answer Traveler Questions in Less Clicks

Great speakers shared great ideas

Erik Slottner

Minister for Public Administration & Digitalisation

Pia Brunn

Head of Fundraising and Loyalty,

Plan International

Ashley Meunier

Global Senior Director Program Management, Asics Digital

Gina Azaric

Senior Advisor Brand & Marketing

Milap Patel

Head of AI Products & Strategy, Ericsson

Liselott Blomgren

Head of IT, Bonnier News

Nicholas Gullberg

Head of Product & Development, NTM

Anders Landgraff Nilsen

Head of CRM, Schibsted

Amy Boreson

Strategic Product Manager, Thule

Ludvig Cosma Stålberg

Head of Digital Workplace, EQT

Magnus Jernberg

Head of the Education Unit,

Swedish Air Force

Paul Flynn

Head of Business Intelligence, Instabee

Alco Bor

Director Sales Process Management,

Volvo Trucks

Anne Sonne

Managing Director, Sequence Advice

Pontus Anderssson

CTO & Founder,

App Shack

Valerie Lundgren

Global CRM Data and Business Manager, GANT

Luis Gisbert,

Principal Strategy Consultant,

ZEOS Zalando

Thomas Areskoug

VP Digital Sales and Marketing, Atlas Copco

Anna Dahlström

Team Manager Customer Engagement, 3 (Tre)

Karin Anesand

Head of CRM, Willys

Staffan Enocksson Witting

Enterprise Architect, Aspia

The Agenda

08.00 - 09.30

Doors Open

Pick up your badge, connect with peers over coffee and explore the exhibition. New to Salesforce? Join the Introduction to Salesforce at the Discovery Theatre 08:30 at Floor 5.

9.15 - 10.45

Opening Session

Now Everyone’s an Einstein with CRM + AI + Data + Trust. Discover the latest news and get inspired by our special guests at main stage.

10.45-11.15

Coffee Break, Networking & Expo

Demos, networking and hands on learning in the exhibition.

On stage at the Discovery Theatre at Floor 5.

10:50 - Revenue Cloud session Product Catalog Management on Salesforce.

11.15-12.00

Breakout Sessions - Block 1

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our first block of breakout sessions.

12.00-13.15

Lunch and networking

Enjoy lunch and networking in the exhibition.

On stage at the Discovery Theatre at Floor 5:

12:10 - Data Cloud & AI to drive business outcomes.

12:40 - Build and Secure AI Powered apps on Salesforce.

13.15-14.00

Breakout Sessions - Block 2

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our second block of breakout sessions.

14.00-14.30

Coffee Break, Networking & Expo

Demos, networking and hands on learning in the exhibition.

On stage at the Discovery Theatre at Floor 5.

14:05 - Boost Sales Productivity with Salesforce on Slack.

14.30-15.15

Breakout Sessions - Block 3

What’s the HOW behind the WOW? Get inspired by Swedish thought leaders and industry experts in our third and final block of breakout sessions for the day.

15.30-17.00

Networking & Drinks

Enjoy some final networking and refreshments while digesting the day's information.

Thank you to our partners!

Platinum Partners

Gold Partners

Silver Partners

Executive Experience Partners

Full Agenda - All Sessions

08.30 - 08.50

Introduction to Salesforce

Explore the heart of Salesforce, where innovation, trust, customer success, and sustainability drive us forward.

This brief session illuminates Salesforce's core mission: revolutionizing customer relationships while steadfastly adhering to our foundational values. Discover how we empower businesses and their customers to succeed, reflecting our commitment to trust, relentless innovation, and sustainability. Engage with us to kickstart your day, learning how these values shape our journey and ensure we remain at the forefront of supporting thriving businesses and communities.

Location: Discovery Theatre (Floor 5)

SPEAKER:

• Carl Röhfors, Account Executive, Salesforce

9.15 - 10.45

Opening Session

Now Everyone’s an Einstein with CRM + AI + Data + Trust.

The future of business is here! Discover the latest product innovations and hear how AI is changing the game across industries. Join our Salesforce hosts Emelie Garrison and Lucas Fernström together with special guests as they bring the magic to the main stage.

Demo on stage: Air France/KLM

Location: A1 (Main Stage)

Guest Speakers:

• Erik Slottner, Minister for Public Administration & Digitalisation

• MilaP Patel, Head of AI Products & Strategy, EriCsson

• Pia Brunn, Head of Fundraising and Loyalty,

Plan International

• Ed Thompson

SVP, Global Influencer Strategy, Salesforce

10.50 - 11.10

Product Catalog Management on Salesforce

Delight your customers with unified product experiences across channels, while easily managing product lifecycle at scale. Gain insights on how to rapidly launch products and respond to market conditions.

Location: Discovery Theatre (Floor 5)

SPEAKERS

• Oscar Bjelvert, Account Executive, Salesforce

• Michael Aaron Senior Director Revenue Cloud Solutions, Salesforce

Breakout BLOCK 1

11.15-12.00

Retail

From Insights to Action: Retailers achieving sustainable growth and competitive advantage through data, AI, loyalty and new revenue streams.

Join us for a session where we discuss how a solid data foundation and AI can help you drive personalized customer experiences and foster loyalty. Discover how retailers can leverage data insights to not only enhance customer engagement but also unlock new revenue streams through retail media. By embracing these strategies, retailers can position themselves at the forefront of the industry, driving sustainable growth and gaining a competitive edge in today’s dynamic market landscape.

Location: Breakout Room A1 (Main Stage)

Speaker:

• Valerie Lundgren, Global CRM Data and Business Manager, GANT

• Luis Gisbert, Principal Strategy Consultant, ZEOS Zalando

11.15 - 12.00

Financial Services

Transforming the advisory experience: Drive productivity, revenue and customer satisfaction

Join us for a session where we discuss how you can enhance the advisory experience for your frontline staff and your customers. Discover how to leverage data insights to position yourselves at the forefront of the Financial Service industry.

Location: Breakout Room A2 (Floor 5)

SPEAKER:

• Robert Karlsson, CTO NON-LIFE & HEAD OF INTELLIGENT AUTOMATION,

SÖDERBERG & PARTNERS

• Tomas Ohlin, CTO NON-LIFE & HEAD OF INTELLIGENT AUTOMATION,

SÖDERBERG & PARTNERS

11.15 - 12.00

Manufacturing

Manufacturing Perspectives: Elevating Customer Experience

Hear from manufacturing companies how they are elevating customer experience, fuelling competitive advantage, building brand reputation, and sustaining long-term growth.

Location: Breakout Room A4 (Floor 5)

SPEAKER:

• Thomas Areskoug, VP Digital Sales and Marketing, Atlas Copco

• Alco Bor, Director Sales Process Management, Volvo Trucks

11.15 - 12.00

Mulesoft

Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Location: Breakout Room C1 + C2 (Floor 2)

SPEAKERS:

• Staffan Enocksson Witting, Enterprise Architect,

Aspia

11.15 -12.00

Platinum Partner: Axenon / NoA

The AI way to the customer - a marketing panel on best practice and the road to future success.

Together with NoA and Axenon, a couple of senior brand and marketing leaders discuss the potential of generative AI to reach the customer and leverage marketing activities.

Location: Breakout Room C3 (Floor 2)

SPEAKERs:

• Gina Azaric, Senior Advisor Brand & Marketing

• Ann Sonne, Managing Director, Sequence Advice and former VP of Communication & Sustainability, Instabee

• Pontus Andersson, CTO & Founder, App Shack

• JONATHAN PETTERSSON, CEO, NOA SWEDEN

11.15 - 12.00

Media

Revolutionizing Media: Harnessing Data, AI, and CRM for Unparalleled Customer Experiences.

Explore how Data, AI, and CRM are reshaping media customer experiences. Learn from industry leaders as they share strategies for personalised content delivery and streamlined interactions. Gain practical insights into harmonising data and leveraging AI for targeted marketing. Engage in dynamic discussions and case studies, and connect with peers to drive meaningful change in your organization.

Location: Breakout Room C4 (Floor2)

SPEAKERS:

• Nicholas Gullberg, Head of Product & Development, NTM

• Anders Landgraff Nilsen, Head of CRM,

Schibsted News Media

• Liselott Blomgren, Head of IT, Bonnier News

11.15 - 12.00

Ideell Sektor & Medlemsorganisationer

Lyckas med digital transformation och ta nästa steg med AI.

I sessionen för ideell sektor och medlemsorganisationer berättar Akavia om hur de lyckades med sin digitala transformation genom att fokusera på förändringsledning och kontinuerligt arbete med användarupplevelsen. Vi kommer också ta en titt in i framtiden på hur organisationer kan ta nästa steg i sin transformation med AI.

Location: Breakout Room 24+25 (Floor 2)

SPEAKER:

• Michaela Stolpe, Systemspecialist CRM, Akavia

12.10 - 12.30

Data Cloud & AI to drive business outcomes

Companies have more data than ever and are all looking to benefit from the promise of AI. Predictions and outputs generated by AI is not better than the Data it feeds off. But there is a struggle to drive business outcomes. Hear how Data Cloud allows you to get to the data you need for your AI use cases, so you can deliver AI capabilities to Serve users in the flow of work.

Location: Discovery Theatre (Floor 5)

SPEAKER:

• Magnus Lundin, Solution Engineer, Salesforce

12.40 - 13.00

Build and Secure AI Powered apps on Salesforce

Learn how Salesforce gives IT teams the tools and development environments needed to implement, build, and extend your business, securely.With our low-code builders, you can accelerate Salesforce development and release cycles with modern DevOps and secure test environments to build AI-powered apps fast. And with our suite of security and governance solutions, you can secure your organisation and stay compliant to protect customer data and maintain trust.

Location: Discovery Theatre (Floor 5)

SPEAKER:

• Veronika Zaricka, Product Marketing Analyst,

salesforce

BREAKOUT BLOCK 2

13.15-14.00

Marketing Cloud B2C

Breaking Barriers: How AI is Redefining Marketing

From buzz and hype to reality in record time, AI is truly breaking barriers and changing how marketeers work and the results they can get. See how you can work in a new way and be inspired by other customers!

Location: Breakout Room A1 (Main Stage)

SPEAKERs:

• Anna Dahlström, Team Manager Customer Engagement, 3 (Tre)

• Karin Anesand, Head of CRM, Willys

13.15-14.00

Sales Cloud

Sales AI: Unleash growth for your customers…and You!

Fun fact: 94% of CROs have prioritized tech stack consolidation, all while grappling with how AI will impact seller productivity. Join this session as we showcase the Sales AI innovations that your sellers and sales operations need, and the new products that will help you consolidate. It all starts with AI – supercharging sales everywhere and driving growth and productivity.

Our panel of experts - a rockstar Salesforce admin, a tenure Sales Operation Manager, and a fearless CSO - will discuss their different Point of views on how AI can support sales Productivity. Don't miss out!

Location: Breakout Room A2 (Floor 5)

SPEAKER:

• Nora Kocsis,
Sales Operation Manager,
Trustly

• Jesper Klang,
Trailblazer Community, Group Leader

• CHRISTIAN FINSTAD, Chief Sales Officer,

Mentimeter,

13.15-14.00

Service Cloud

Embracing AI & Automation: The Future of Service Experiences

Step into the AI and automation era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM. Take a look at the opportunities, challenges, and ethical considerations of AI in service, and discover how Nordic service leaders are gearing up for this paradigm shift.

Location: Breakout Room A4 (Floor 5)

SPEAKER:

• Amy Boreson, Strategic Product Manager,

Thule

13.15-14.00

Tableau (Data/Analytics)

Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions.

Location: Breakout Room C1 + C2 (Floor 2)

SPEAKER:

• Paul Flynn, Head of Business Intelligence, Instabee

13.15 -14.00

Platinum Partner: Deloitte

Measuring Digital Transformation Success with Atlas Copco and Salesforce

Organizations often find themselves at a digital crossroads, knowing digital investments are essential to enterprise value but struggling to define and measure their success. Research drives this paradox home: nearly 70% of respondents in research agree digital transformation is the single most important investment they can make to drive enterprise value; however, three out of four also struggle to define what success is. Learn how Atlas Copco use digital value measurement for their global Salesforce transformation and how they stack up against industry and regional nuances.

Location: Breakout Room C3 (Floor 2)

SPEAKER

• Luis Clement, Global Program Manager,

Atlas Copco

13.15 - 14.00

Commerce B2C

Power Commerce Everywhere with AI + Data + CRM

Learn how the world's leading companies are driving profitable growth with AI-powered commerce that's smart, personalized and everywhere.

Location: Breakout Room C4 (Floor 2)

SPEAKER:

Coming Soon

13.15-14.00

Small Business/Scale-Ups

Success Tips to Help SMBs Find, Win and Keep customers

Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce increases the impact of your sales, service and marketing teams.Join us to see how you:- Optimise lead routing and scoring- Automate prospecting with sales cadences- Manage forecasts and pipeline- Solve customer issues quickly.

Location: Breakout Room 24 + 25 (Floor 2)

SPEAKER:

• Johanna Mattsson, CEO, Nordaq

14.05 - 14.25

Boost Sales Productivity with Salesforce on Slack

Discover the future of sales productivity with Slack Sales Elevate, a groundbreaking solution that combines the power of Salesforce CRM with the productivity and ease of the Slack experience. Witness the benefits of a more connected, aligned, and efficient sales process, where updating deals becomes effortless, and visibility into deal progression is unparalleled, even while on the move!

Location: Discovery Theatre (Floor 5)

SPEAKER:

• Lilliana Lindberg, Solution Engineer, Salesforce

BREAKOUT BLOCK 3

14.30 - 15.15

Marketing Cloud B2B

Transforming B2B Marketing: AI-Powered Innovation Unleashed

Experience the future of B2B marketing with 'Transforming B2B Marketing: AI-Powered Innovation Unleashed.' Explore how AI revolutionizes strategies for dynamic market success. Join us to unlock the potential of data-driven insights and personalized customer experiences.

Location: Breakout Room A1 (Main Stage)

SPEAKER:

• Oskar Andersson, Global Digital Marketing Intelligence Specialist, Mölnlycke Health Care

• Petra OxensKjöld, Marketing Automation Specialist, Hallon

14.30 - 15.15

Slack

Empowering Private Equity: EQT's Automation and AI Journey with Slack

In today's rapidly evolving financial landscape, traditional finance is encountering disruption from cutting-edge technologies such as AI and automation. Join us to hear from Ludvig Cosmo Stålberg, EQT's Head of Digital Workplace, as he shares insights into their approach to navigating this technological revolution.This session will feature live demonstrations of AI-powered workflows and explore Slack's latest innovations in

Location: Breakout Room A2 (Floor 5)

SPEAKER:

• Ludvig Cosma Stålberg, Head of Digital Workplace, EQT

14.30 - 15.15

Data Cloud + AI/Platform

Why Salesforce is the future of Data and AI today

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today’s digital world.

Location: Breakout Room A4 (Floor 5)

SPEAKErs:

• Ziad Fayad, Director, Solution Engineering Data Cloud,

Salesforce

• Torben Markussen, VP, Solution Engineering,

Salesforce

14.30 -15.15

Platinum Partner: Nextview

How digital prioritization helps prepare you for the future!

Ashley and Ilka will guide you through ASICS iterative prioritization process. Learn how ASICS created a holistic view on how digital initiatives result in actual value for the business, improvement of the customer experience and employee and stakeholder satisfaction.

Location: Breakout Room C1+C2 (Floor 2)

SPEAKERS

• Ashley Meunier, Global Senior Director Program Manager, Asics Digital

• Ilka Tuinstra, Managing Design Lead, Nextview

14.30-15.15

Commerce B2B & Revenue Cloud

Making the shift towards an outside-in B2B sales strategy with the latest Go-to-market innovations

Join us for a session on how the latest innovation in B2B sales drives data-centric operational efficiency across your entire business. Learn how a single, powerful platform can unlock untapped potential in your go-to-market teams and stay resiliant in an unstable market.

Location: Breakout Room C3 (Floor 2)

SPEAKERs:

• Barry O'Neil, Partner at Deloitte Digital Customer

• Chris Timmerman, Managing Partner, Waeg

• DiCo Timmerman, Manufacturing Industry Lead, Nextview

• Michael Aaron, Senior Director Revenue Cloud Solutions, Salesforce

• Oscar Bjelvert, Account Executive, Salesforce

14.30 - 15.15

Public Sector

Så arbetar du framgångsrikt med relationsbyggande och personalförsörjning inom en av Sveriges största myndigheter.

Att anställa personal är dyrt och kräver mycket tid och kompetens. Att förlora kvalificerade medarbetare är ännu allvarligare, då de utgör ryggraden i verksamheten. Genom att bygga starka relationer och upprätthålla dem över tid kan man öka chanserna att behålla personalen. Detta skapar en modern och attraktiv arbetsmiljö med engagerade medarbetare.

I dagens teknikdrivna samhälle är det således en fördel att prioritera en lösning för relationshantering. Lyssna på hur offentlig sektor kan förstärka sin kompetensförsörjning och skapa bästa möjliga förutsättningar för organisationen.

Location: Breakout Room C4 (Floor 2)

SPEAKER:

• Magnus Jernberg, Försvarsmakten, Chef Utbildningsenheten,

Flygvapnet

14.30-15.15

Professional Services

Exploring CRM, Data, and AI Trends with one of Salesforce customers.

Join us for an insightful discussion with a prominent Swedish industry leading customer, in collaboration with Salesforce Professional Services. Discover key insights into the challenges, future trends, and top priorities shaping CRM, AI, and Data strategies within the Swedish and Nordic markets.

Location: Breakout Room 24+25 (Floor 2)

SPEAKER:

• Mikael Ekman, CSO,

NEXER

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