Ovet aukeavat klo 8.00. Hae rekisteröitymispisteeltä nimikorttisi, nappaa aamukahvit mukaasi ja käy jututtamassa asiantuntijoitamme Campground-alueen demo- ja kumppanipisteillä. Lisäksi alueen kahdessa Masterclass-teatterissa alkaa ohjelma. 

Room: Breakout 2
Panel discussion: Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences. In addition, an exclusive fireside chat featuring industry leaders Miika Soininen, CDO of Ponsse, Simo Leisti, Group CEO of Futurice and Tuomas Suni, Enterprise Architect, Integration & Information of Nokian Tyres will be hosted. Join us and gain invaluable insights into firsthand experiences harnessing the power of the MuleSoft platform. Pre-register to this morning session HERE.

Room: Breakout 3
AI journey in KONE’s customer service – opportunities and challenges
KONE’s customer service teams handle millions of Cases and calls per year Globally, including a wide range of customer questions. KONE has identified 7 areas where AI can be utilized in their customer service processes. In this session, Ola Laaksonen will outline these use cases, and showcase the opportunities and challenges discovered along the journey.
Ola Laaksonen, Senior Manager, Customer Service Excellence, Global Service Business, KONE

Room: Breakout 4
Transform how you make decisions with AI-powered analytics
Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions. Featuring customer story with Coronaria Group.
Teemu Päkkilä, Director – Business Development and Analytics, Cor Group

Päivän avaus Musiikkitalon pääsalissa tarjoaa inspiraatiota ja uusimpia Salesforce-innovaatioita niin datan hyödyntämisen kuin tekoälyn saralta. Asiakkaistamme ajatuksiaan tulevat jakamaan Finnair, VTT ja Wolt.

Room: Breakout 1
Accelerating Finnair's customer and marketing communication journey
Handling 11 million passengers a year is no small feat. What challenges does Finnair face in crafting a seamless customer communication journey? Join the session to discover how Finnair manages their complex operations through Salesforce, including AI capabilities and what the future holds with Data Cloud on board.
Lara Allan, Growth Marketing and Tech Lead & Tuija Makkonen, Head of CX, Loyalty and Aurinkomatkat Solutions, Finnair

Room: Breakout 2
Spar Nord adapting to the future of AI in financial services

At Spar Nord AI is Strategic Initiative, to enable Efficiency and Customer Experience. Like many other Financial Institutions, Spar Nord is running specific use case POC’s, to test the Value of AI. Join this session and learn how Spar Nord is working with Einstein, enabling Agent Efficiency & Customer Excellence in their Contact Center.
Kim Kirkeby, SVP Customer Service, SparNord

Room: Breakout 3
Frameryn verkkokauppa ja vuokrausliiketoiminta saumattomasti osaksi Salesforcea
Miten äänieristettyjä älykkäitä työtiloja valmistavan Frameryn vuokrausliiketoiminnan verkkokauppa toteutettiin Salesforce-alustalle yhdessä Ceilin kanssa? Sujuva asiakaskokemus aina verkkokauppatilauksesta laskutukseen ja asiakkuudenhoitoon mahdollistettiin B2B Commerce Cloudin avulla.
Topias Rantanen, Product Manager, Framery Subscribed
^{Puheenvuoro toteutetaan yhteistyössä tapahtuman pääkumppani Ceilin kanssa.} 

Room: Breakout 4
How small and medium businesses can use AI to find, win and keep customers
Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce and generative AI helps your sales, service and marketing teams achieve more. Iceye will join us on stage and inspire you by how they use Salesforce & Slack to achieve success.
Nils Claasen, Enterprise Architect & Jonni Ääpälä, Integration Architect, Iceye

Lounastauon aikana Campground-alue on auki. Lisäksi ohjelmaa kahdessa Masterclass-teatterissa.

Room: Breakout 1
Embracing AI & Automation: The Future of Service Experiences
Step into the AI and automation era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM. Take a look at the opportunities, challenges, and ethical considerations of AI in service, and discover how Nordic service leaders are gearing up for this paradigm shift.
Amy Boreson, Strategic Product Manager, Thule

Room: Breakout 2
Kuinka olla asiakkaalle Arjen Paras - Oomin transformaatio Salesforcen Industry Cloudin avulla

Oomi kertoo, miten he siirtyvät sähköyhtiöille ennen niin perinteisestä tuotekeskeisestä organisaatiosta kohti asiakaskeskeistä päätöksentekoa. Kuulet, miten Salesforcen Industry Cloudin käyttöönotto tukee Oomia tässä muutoksessa. Muutos virtaviivaistaa Oomin liiketoimintaprosesseja sekä kasvattaa kykyä vastata asiakkaiden tarpeisiin tehokkaammin, ja tuo uusia liiketoimintaideoita tuotteiksi markkinoille ennen näkemättömällä nopeudella. Oomin tavoite on tulla asiakkailleen ja työntekijöilleen "Arjen Parhaaksi" ymmärtäjäksi.
Noora Tams, Digital Transformation Lead, Oomi

Room: Breakout 3
Panel discussion: Accelerating digital customer journeys via Valmet Customer Portal
Join the discussion to hear Valmet sharing their experiences in building digital customer journeys together with their strategic partner Capgemini. Discover how an industry leader builds digital collaboration to provide services and access to shared operations. This is achieved with Salesforce ecosystem that is complementing other IT systems, to achieve a unified digital experience, seamless access and context-driven customer journeys. Salesforce has been instrumental in realizing Valmet’s strategic goal of “moving their customers forward”.
Panelists: Mareena Löfgrén, Product Manager – Valmet Customer Portal, Ganesh Nagaretnam, Enterprise Architect, Capgemini
Xavier Borel, Manager – Sales and Mar&Com Solutions, Valmet
Panel host: Timo Kovala, Managing Architect, Capgemini
^{This session will be delivered in collaboration with Capgemini, one of the main event partners}

Room: Breakout 4
Why Salesforce is the future of Data and AI today
Discover why Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today’s digital world.
Torben Markussen, VP Solution Engineering, Salesforce & Ari-Pekka Manninen, Lead Technical Architect, Salesforce

Room: Breakout 1
Unlocking the future: Fastems igniting digital transformation to drive significant growth and innovation through customer success
Get captivated as Fastems shares their visionary approach to leveraging Salesforce in propelling their business into the future. Gain exclusive insights into how they've revolutionized their operations, empowered their teams, and redefined customer experiences.
Sami Teininen, CIO, Fastems

Room: Breakout 2
Ideoita tehokkuuteen S-ryhmän verkkokaupan asiakaspalvelusta
Mitä S-ryhmälle tarkoittaa tehokas asiakaspalvelu, ja miten se on kehittynyt siinä tehokkaammaksi? Puheenvuoro tarjoaa uusia ideoita ja näkökulmia verkkokaupan asiakaspalveluun.
Raisa Saari, Head of eCom Customer Service, SOK

Room: Breakout 3
Skaalautuvaa kasvua bisneslähtöisellä alustakehityksellä – case Veho
Veho on kasvattanut liikevaihtoaan haastavinakin aikoina. Yhtenä kasvun moottorina on toiminut bisneslähtöinen alustaohjelmistokehitys, jonka avulla se on rakentanut tuottavia ratkaisuja liiketoiminnalle nopeasti ja ketterästi, ilman koodariarmeijaa.
Mikko Mellin, Enterprise Architect, Veho & Mikko Cavenius, Chief Architecture & Digital Officer, twoday Biit
^{Puheenvuoro toteutetaan yhteistyössä tapahtuman pääkumppani twoday Biitin kanssa}

Room: Breakout 4
Salesforce Aalto-yliopiston digitalisaatioalustana
Aalto-yliopisto kertoo, miten Salesforcesta on tullut Aallon tärkein digitalisaatioalusta. Kuulet, miten Aalto on viimeisen neljän vuoden aikana pystyttänyt kehitystoimintansa Salesforcen eri pilvien varaan tukemaan Aalto-yliopiston yhteisön kehityshankkeita, palvelemaan 14000 opiskelijan ja 5000 henkilökunnan edustajan tarpeita. Keskeisimmät alustalle tehdyt kehityshankkeet koskevat opiskelijan elinkaarta, ja tulevaisuudessa alustalla nähdään tärkeä rooli myös elinikäisen oppimisen käytännön mahdollistajana.
Matti Kuha, Head of IT Development, Aalto-yliopisto

Kahvitauon aikana Campground-alue on auki. Lisäksi ohjelmaa kahdessa Masterclass-teatterissa.

Room: Breakout 1
Holiday Club Resorts' digital transformation journey

Implementing Salesforce Customer 360, Marketing Cloud, and Service Cloud: Discover how our strategic and cross-functional approach to leveraging data effectively has led to both successes and valuable learnings.
Nicolas Stubb, CDO & Ilona Pirhonen, Head of Marketing & Digital Commerce, Holiday Club Resorts

Room: Breakout 2
Panel discussion: Boost Employee Engagement and Company Culture with Slack
In today’s fast-paced world, keeping employees engaged and productive is more critical than ever. Join us for an insightful session where Slack customers, Wolt and Sanoma, share their strategies for enhancing employee engagement and fostering a positive company culture. And you won't want to miss our live demo showcasing how Slack’s features can help you strengthen your communication strategy and build a robust organizational culture.
Panelists: Hanna Johde, Director, Communications & Employee Experience, Sanoma & Marja Näsi, Head of Central Communications, Wolt
Panel host: Henri Heinola, Account Executive, Salesforce

Room: Breakout 3
Navigating the skies of sales: How Stora Enso are upgrading their sales cockpit for the data, digital and AI-driven era
Join us on a transformative journey with Stora Enso as they unveil the secrets behind optimising their sales operations. Explore the challenges of managing disparate systems and pursuing a unified solution, by having successfully delivered a new CRM with Salesforce integration and analytics enhancements in the Sales Cockpit.
Russell Towsey, Vice President – Special Projects, Stora Enso & Tapani Vaurio, Head of Sales, Fluido
^{This session will be delivered in collaboration with Fluido, one of the main event partners}

Room: Breakout 4
Reimagining Revenue - The Power of Unified Product-to-Cash
It’s time for businesses to move away from fragmented systems and point solutions that make it harder for reps to sell, finance to manage and grow revenue, and customers to get the experiences they expect. Accelerate your growth on a single, unified Revenue Lifecycle Management & B2B Commerce solution, and offer a seamless experience throughout the entire product-to-cash lifecycle.
Michael Raja, Senior Director – Product Management, Salesforce Revenue Cloud

Nauti tarjoiluista ja verkostoidu muiden trailblazereiden kanssa, sekä jaa ajatuksia päivän kohokohdista.