Sign-in, grab a bite to eat, and mingle with your peers.

The Keynote at World Tour Essentials is your chance to hear the top transformation stories of the year. You will learn how companies of every size and in every industry can become intelligent customer companies. Get inspired by real-life use cases from Ancienne Belgique, and Agristo, and discover the latest innovations across AI, data, and CRM that power them.

We've got an exciting range of sessions and demos lined up across industries and lines of business.

11:30 - 12:00

Scale Now with Service GPT

All organisations want to achieve more with less. Join this session with local chocolate Trailblazer Barry Callebaut to learn how support teams can reduce costs by scaling personalised experiences in real time using automation, AI, and data.

A New Day for Data

In today’s fast-paced world, it’s important to be able to make tough daily decisions quickly. Learn how to read your customers’ minds by connecting the dots between your data with Tableau and CRM Analytics.

A New Age for Government: Achieving Your Mission by Putting Citizens First

In the first half of this session, we give our perspective on the latest trends affecting governments and publicly owned companies. The second half consists of a conversation with Sibelga, AWEX, and Flemish Government - Department of Agriculture and Fisheries about how to successfully stay ahead of the game through a citizen-first approach. This session is for you if you want to learn about strategic approaches, best practices, and lessons learned from public sector organisations that have already digitalised key business processes.

12:15 - 12:45

Unleashing Greater Productivity and Agility with Slack

Slack helps organisations bridge the gap to an automated and AI-driven world and fulfil their potential with greater efficiency and agility. Join this session to discover how Showpad leverages the productivity power of Slack through no-code automation and app integration.

Automating ESG Reporting with Net-Zero Cloud

Digital transformation can simplify sustainability. In this session, you’ll hear from Salesforce and DEPT®, a leading, global technology and marketing services company, how you can automate carbon accounting and reporting with Net Zero Cloud, while generating insights to help transform your business model and customer experience.

Scaling Up Sales and Marketing to Support Business Growth: RAJA’s story

Join us for an insightful session by RAJA - a packaging and office materials company that experienced remarkable growth over 60 years. RAJA shares its journey of overcoming operational challenges in an era of rapid expansion. Discover how the company harnessed the power of Sales Cloud and Pardot to transform workflows, gain a 360-degree view of its customers, and maximise efficiency.

13:00 - 13:30

Navigating Communication Challenges: Engie Belgium’s Customer Engagement Journey

Learn all about Engie Belgium’s remarkable journey to optimise communications with 2.5 million customers during rapid changes to government directives. Using Marketing Cloud, the company has enabled personalised communications and a comprehensive customer view. In this inspiring session, Engie Belgium shares valuable insights and best practices.

Increase Productivity, Lower Costs, and Reduce Time to Market with MuleSoft

Discover how you can unlock, integrate, and automate your data to deliver connected digital services. In this session, we look at how to develop approaches to managing complexity today, so you can move faster tomorrow.

Driving Efficiency in Manufacturing Sales: Insights from Industry Leaders

Join industry leaders Vandersanden, Barco, Agristo, and Beaulieu International Group in this fireside chat for insights on leveraging Salesforce to enhance sales operations, forecasting, and customer visibility in the manufacturing sector. Find out all about their adoption journeys, and the role of the Salesforce platform in achieving sales and business excellence.

Rest, re-energise, and chat.

Get involved and leverage the expertise of our specialists and ecosystem partners.

14:30 - 15:00

Balancing Personalisation and Cost-Effectiveness

Join retail leaders, including Casa International and Inno, for a panel discussion on navigating the intersection of personalisation and cost-effectiveness. Our panelists will share insights on leveraging data and technology to craft personalised experiences that build customer loyalty. Don’t miss this opportunity to learn from some of the best in retail about the key trends shaping the industry and its future direction.

Creating Greater Value for Banks and Insurers with Financial Services Cloud

Financial services companies must constantly improve the customer experience to survive digital disruption. Hear from Argenta how the banking institution is creating greater customer value and innovating with Financial Services Cloud.

Unlocking Efficiency and Personalized Communication: By De Singel and Ancienne Belgique

Learn how Ancienne Belgique and De Singel have been able to improve efficiency, personalise communication, and unleash employee creativity by centralising data and internal processes in Salesforce.

15:15 - 15:45

Startups & SMB (KMO): How to Drive Efficient Growth with More Productive Processes

The economic landscape has changed and priorities have shifted. Hear first-hand from our customers how tech helps them drive productive processes to grow their businesses more efficiently.

Power Your Frontline to Deliver Success Now

Service leaders need to keep up with the latest technology to drive business outcomes. Join our customer panel of industry leaders to learn how to connect every touchpoint across your business to deliver personalised field service at scale.

Sodexo Shifts Digital Gears to Fuel Sustainable Growth

What elements are key to a digital transformation? How do they contribute to speed to value and long-term success? How did Sodexo apply them in their journey to get to know their customers and empower their sales employees?

16:00 - 16:30

Accelerate Growth with the World’s #1 CRM and AI

Your sales team needs every edge to boost productivity and accelerate growth. Join us to hear how Belgian Trailblazer Vandersanden, Europe's leading manufacturer of bricks and pavers, sells faster, smarter, and more efficiently with Sales Cloud. Learn about the latest Sales Cloud AI innovations, including Einstein GPT, to discover how your team can meaningfully engage customers and boost sales performance.

Dilemma's from the C-Suite: How Thought Leaders are paving the Way for Success

In this session, our panel of experts reveal the biggest dilemma's they are facing today. Discover the hot topics being discussed in boardrooms across the country, and participate in a vibrant discussion on the approaches being taken by different organisations to tackle their challenges.

Modernise your Sales Operations with Salesforce Commerce for B2B and D2C

Join us to learn how to transform your B2B and D2C relationships, make online buying easier, and extend your reach to both new and existing audiences. We’ll also hear how Beaulieu reduced its cost to serve with Salesforce Commerce on Core.

End the day in inspiring conversation.

Adoption Theater

11:30 - 11:50 Trailblaze Your Way to Success with the Salesforce Community
12:00 - 12:20 Empowering Women in Tech: Girleek and Salesforce Collaborate for a More Inclusive Future

12:30 - 12:50 How to Build an Equality Strategy

13:00 - 13:20 Accelerating Salesforce Adoption – from Strategy to Execution

14:30 - 14:50 Accelerate Your Implementation with Generative AI (ChatGPT)

15:00 - 15:20 Quick Wins to Improve Your Data Quality
15:30 - 15:50 Complete Your Customer 360 with Real-Time Instore Data

16:00 - 16:20 Digital Transformation Success Factors

Productivity Theater

11:30 - 11:50 Boost Sales Productivity with Slack and Sales Cloud

12:00 - 12:20 Bring More Predictability to Sales with Revenue Intelligence

12:30 - 12:50 Unlock Hidden Insights with Data Cloud for Tableau

13:00 - 13:20 Discover your Service Potential with Slack and Service Cloud

14:30 - 14:50 Monetise your data with embedded analytics

15:00 - 15:20 One Platform to Connect Everything: Accelerating Data Integration with MuleSoft

15:30 - 15:50 Drive Predictable Sales with Revenue Intelligence

16:00 - 16:20 Increase the Value of Data with End-to-End Integration and Automation

Trailblazer Theater

11:30 - 11:50 Fuelling data-driven customer connections with Agristo & Deloitte Digital

12:00 - 12:20 Salesforce-based marketing automation at Orac Décor

12:30 - 12:50 Connecting Sales and Finance with Revenue Cloud - the FrieslandCampina story

13:00 - 13:20 Meet your customers’ elevated expectations using our Business X Technology methodology

14:30 - 14:50 Digitalisation is not a choice, it is a strategic priority for Terumo

15:00 - 15:20 UX as the Catalyst for Good ROI: The Power of OmniStudio

15:30 - 15:50 Making sense of Headless and Composable Commerce