Salesforce World Tour Essentials is returning to Belgium. Through a variety of sessions you will discover the latest product innovations on the platform and hear how AI is transforming industries. Find solutions to your own challenges and network with thousands of our inspiring ecosystem and Trailblazer community. All in one day, and all for free.
Discover how everyone — your marketing, sales, commerce, service, IT, and data teams — can work smarter and be more productive with connected data, trusted AI, and the #1 AI CRM. Our Customer 360 solutions are your key to delivering brilliant customer experiences and solving business challenges across industries and all business sizes.
The keynote is the main session that kicks off the event. Get ready for the latest trends that shape the rest day, inspiration by local customer success stories, and a sneak peek into the latest innovations on the Salesforce platform.
Discover the latest innovations from Salesforce and the stories of companies undergoing transformation in the CRM + AI + Data + Trust revolution.
Learn more about the innovations on the Salesforce platform. Are you not yet familiar with our solutions, would like to be updated on the newest features or learn how your peers are driving success with Salesforce? Then these sessions are the right format for you!
Stage 1
12:45 - 13:15 - How Ahold Delhaize envisions to personalize every step of the customer journey using data and AI.
Learn how Ahold Delhaize build a rock solid strategy and personalises the service center, marketing campaigns and instore experience using data AI and Salesforce Customer 360.
13:30 - 14:00 - The path towards proactive government
Being at the forefront, local governments deal with increasing citizen demand with dwindling resources. Digitalisation is one solution to this dilemma. While European governments have come a long way on their journey to digitising public services, digital service delivery is still infrequent and incomplete. The citizen sees what’s on offer in the private sector, and is impatient to see similar levels of service in their dealings with the public sector. In this key note we paint the picture of a future where citizens no longer need to navigate complex, paper-based bureaucratic mazes and instead are automatically offered the benefits most suitable to their current situation and have to apply minimal effort to secure those benefits. We will discuss the theory behind proactive government as well as provide a concrete example from our customer Agodi.
14:30 - 15:00 - How Swift operates with Salesforce in a security driven environment
Learn how Swift improves cost, speed, transparency and access of international payments.
Speakers:
Christophe Godfroid, Business Lead Digital Platform for Customer Interactions at SWIFT
Dana Brands, Global Head Digital Customer Channels at SWIFT
15:15 - 15:45 - Deliver AI-Powered Experiences with MuleSoft
Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.
Stage 2
12:45 - 13:15 - How Small and Growing Businesses can use AI to Find, Win and Keep customers
Whether your business has two employees or two hundred, efficient growth is top of mind. Learn how Salesforce and generative AI helps your sales, service and marketing teams achieve more. Kurt Ryelandt from Intix will join us on stage and get inspired by how they use Salesforce and AI to achieve success.
Speakers:
Kurt Ryelandt, Chief Customer Officer at Intix
13:30 - 14:00 - Closing the Loop: From lead to invoice and payout - Mastering the Salesforce Ecosystem
Embark on House of Talents' journey to streamlined operations: revolutionizing payroll and billing efficiency from the core using Sales Cloud and the Salesforce platform.
Speakers:
Eva Debrouwer, Business & Functional Analyst at House of Talents
Pieter Merlevede, Business & Functional Analyst at House of Talents
14:30 - 15:00 - Reimagine Service With Trusted AI
Step into the AI era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM.
15:15 - 15:45 - Empower Everyone with the magic of CRM, AI and Automation
Learn how you can empower your teams to drive their own productivity. We’ll demo AI-powered workflows, our latest innovations in generative AI and Slack's synergies with CRM.
Speaker:
Virginie Rouland, Head of Group Support & Analyst at Easyfairs
Stage 3
12:45 - 13:15 - Modernize Commercial Operations with Data + AI on CRM
Maximise revenue in Manufacturing by leveraging your data with AI-boosted selling effectiveness, pricing management, and demand forecasting. Integrate marketing intelligence with sales to improve your product mix for optimal results.
13:30 - 14:00 - Transform how you make decisions with AI-powered analytics
Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions.
14:30 - 15:00 - Why Salesforce is the future of Data and AI today
Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today's digital world.
15:15 - 15:45 - Make Every Marketing Moment Count
Creating personalised experiences is crucial for marketers who want to deliver results. Learn how to build lifelong relationships with customers by leveraging the power of Data and AI.
Find solutions to your challenges and drive direct results with Salesforce. These sessions are directed to overcoming challenges across productivity, user adoption, data & AI strategies, integration, and more.
20min Unlock your Sales Productivity with Slack Sales Elevate
20min AI-Powered Analytics for everyone; yes, EVERYONE!
20min 5 Steps to prepare your org for AI
20min Masterclass security in your Salesforce org
20min Managing Data Quality: MDM's versus Key Rings
20min Build a Single View of Your Customer With Data Cloud
20min AI FOMO in Customer Success
20min Well Architected Framework
20min Optimizing Costs: how Salesforce can help you!
20min Leveraging Core for Industry Cloud
Learn how to maximise your investment in Salesforce and how the ecosystem can help you accelerate your route to success. Discover successful implementation stories, take inspiration from best practices, and learn how to benefit from new technologies today.
20min Navigating the AI Revolution in Customer Service with Service Cloud Voice
At Salesforce we are serious when it comes to driving customer success and creating positive change in the world. Dive into value-driven content tailored to building your career within the ecosystem, championing sustainability, and exploring the transformative role businesses play as a platform for change.
50min SWN Breakfast
20min Trailblaze Your Way to Success
20min 'Digitaal Hasselt' - Citizen-Centric Local Government
20min How the King Baudouin Foundation’s Community Portal helps to streamline its grants delivery
20min Autonomy through connection
20min A Flavor of the Belgian Salesforce Community
20min Making World Tour Essential more sustainable
20min Embracing Diversity: Shaping the Future of AI
20min Talent Ecosystem: New opportunities for companies and talents through reskilling
20min Organizing Education in rural Kenya with Salesforce
Even if you’re new to Salesforce, this event is for you! Hear inspiring and real-life stories of our customers’ success in driving business growth and transforming customer experiences with the world’s most trusted customer relationship management (CRM) platform. See Customer 360 solutions come to life in our buzzing Campground, with booths showcasing our solutions for every role and industry. Chat with product experts and engage in live product demos. Enjoy plenty of opportunities to connect with peers and partners from the ecosystem, and have fun while you're at it.
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