Pick up your badge and connect with peers over coffee.

Join morning sessions and get a glimpse of the Campground (expo area)

Now Everyone’s an Einstein with CRM + AI + Data + Trust

Discover the latest innovations from Salesforce and how companies like Air France - KLM Group and Easyfairs are undergoing transformation in the AI, Data and Trust revolution. Witness firsthand how the Einstein 1 platform integrates and activates your data, so you can connect with your customers in a whole new way.

Speakers:

Stephan Forseilles, CTO, Easyfairs
Charline Spruyt, Account Executive at Salesforce
Lien Ceulemans, Country Leader, Belgium & Luxembourg at Salesforce
Gianni Cooreman, Deputy Country Leader, Belgium & Luxembourg at Salesforce
Ed Thompson, SVP, Global Influencer Strategy at Salesforce
Rob Hufschmitt, Senior Solution Engineer at Salesforce
Pauline Theunis, Senior Solution Engineer at Salesforce
Anouck Jonckheere, Senior Solution Engineer at Salesforce

Network or chill out in the Campground.

Learn more about the innovations on the Salesforce platform. Are you not yet familiar with our solutions, would like to be updated on the newest features or learn how your peers are driving success with Salesforce? Then these sessions are the right format for you!

Stage 1

12:45 - 13:15 - Retail Keynote: How Ahold Delhaize envisions to personalise every step of the customer journey using data and AI

Learn how Ahold Delhaize builds a rock-solid strategy and personalises the service centre, marketing campaigns, and in-store experience using data, AI, and Salesforce Customer 360.

Speaker:

Niels Trescinski, Tech Lead Customer Engagement at Ahold Delhaize

13:30 - 14:00 - Public Sector Keynote: The path towards proactive government

Being at the forefront, local governments deal with increasing citizen demand with dwindling resources. Digitalisation is one solution to this dilemma. While European governments have come a long way on their journey to digitising public services, digital service delivery is still infrequent and incomplete. The citizen sees what’s on offer in the private sector, and is impatient to see similar levels of service in their dealings with the public sector. In this keynote we paint the picture of a future where citizens no longer need to navigate complex, paper-based bureaucratic mazes and instead are automatically offered the benefits most suitable to their current situation and have to apply minimal effort to secure those benefits. We will discuss the theory behind proactive government as well as provide a concrete example from our customer Agodi.

Speaker:

Brecht Viaene, Business project manager at Agodi

14:30 - 15:00 - Financial Services Keynote: How Swift operates with Salesforce in a security driven environment

Listen to Swift's journey with Salesforce. What are the ingredients for a successful multi-cloud implementation, in a context where innovation and the highest focus on security intersect? How can we organise for the best end-to-end (B2B) customer experience? What are the lessons learned? Please join us in this panel conversation with these two inspiring leaders at Swift.

Speakers:
Christophe Godfroid, Business Lead Digital Platform for Customer Interactions at SWIFT

Dana Brants, Global Head Digital Customer Channels at SWIFT

15:15 - 15:45 - Integration Keynote: Deliver AI-Powered Experiences with MuleSoft

Learn how MuleSoft’s unified platform combines AI with best-in-class integration, automation, and API management to transform employee and customer experiences.

Speaker:

Tom Laureys, HR, Legal & IT Director at Mediwet

Stage 2

12:45 - 13:15 - How Small and Medium Businesses can use AI to Find, Win and Keep customers

Whether your business has five employees or five hundred, efficient growth is top of mind. Learn how Salesforce and generative AI help your sales, service, and marketing teams achieve more. Wouter Pauwels from Intix will join us on stage and inspire you by showing how they use Salesforce to achieve success.

Speakers:

Wouter Pauwels, Chief Finance Officer at Intix

Christel Van de Wouwer, Account Director at Salesforce 

Karim Souidi, Area Vice President Benelux at Salesforce

13:30 - 14:00 - Sales Keynote: Closing the Loop: From lead to invoice and payout - Mastering the Salesforce Ecosystem

Embark on House of Talents' journey to streamlined operations: revolutionising payroll and billing efficiency from the core using Sales Cloud and the Salesforce platform.

Speakers: 

Eva Debrouwer, Business & Functional Analyst at House of Talents

Pieter Merlevede, Business & Functional Analyst at House of Talents

Riordon Kossen, Regional Sales Director at Salesforce

14:30 - 15:00 - Service Keynote: Top 7 Priorities of High Performing Service Teams

Step into the AI era with confidence. Learn how to activate AI across customer service and field service to scale support, increase productivity, and save costs using the #1 AI CRM.

Speaker: 

Simon Marechal, Regional Vice President Belux at Salesforce 

15:15 - 15:45 - Slack Keynote: How MobileVikings are Supercharging Culture and Productivity with Slack

Discover how MobileVikings harnesses Slack to cultivate a vibrant culture and boost productivity. Led by Cloud and Infrastructure Engineer, Jelle Van Hees, this session will showcase MobileVikings' tailored Slack ecosystem, highlighting their custom bots and integrations with key tech tools like AWS and Atlassian. Learn how Slack has become woven into their daily operations, from organising birthday celebrations to facilitating seamless internal communication and supporting hybrid work setups.

This session will also feature a demonstration of Slack’s AI-powered workflows and insights into our latest advancements in generative AI.

Speakers:

Jelle Van Hees, Cloud and Infrastructure Engineer at Mobile Vikings

Freek Lemmers, Regional Vice President Slack at Salesforce

Harry Hodgson, Solution Engineer, Slack at Salesforce

Stage 3

12:45 - 13:15 - Manufacturing Keynote: Transform Service with Data + AI on CRM Featuring Barry Callebaut

Transforming service to increase customer service efficiency while simultaneously enhancing the customer experience. Join us to explore Barry Callebaut’s journey and discover how the road ahead could look like by leveraging data and AI for knowledge management.

Speakers:

Anaïs Loits, Digital Project Manager at Barry Callebaut

Kim Maes, Expert Business Analyst at Barry Callebaut

Glenn Vanmarcke, Distinguished Solution Engineer at Salesforce 

13:30 - 14:00 - Analytics Keynote: Transform how you make decisions with AI-powered analytics

Dive into the forefront of innovation with Tableau's roadmap, showcasing advancements across AI and analytics. See how we redefine analytics, enhance user experience, and empower data-driven decisions. Featuring a customer spotlight session with Pierre Hansquine from Bleckmann.

Speakers: 

Pierre Hansquine, Information Manager at Bleckmann

Iris Tetteroo, Regional Vice President Benelux - Analytics at Salesforce

Torben Noer, Director, Solution Engineering Tableau at Salesforce

14:30 - 15:00 - Why Salesforce is the future of Data and AI today

Discover why the Einstein 1 Platform is the top choice for businesses seeking powerful Data and AI solutions. Learn how this platform revolutionises decision-making and drives innovation in today's digital world.

Speaker: 

Reinier van Leuken, Senior Director of Product Management at Salesforce

15:15 - 15:45 - Marketing Keynote: From insights to delight, how personalisation and AI drive customer loyalty in premium segments

Discover how Neuhaus uses Salesforce technology to transform customer data and insights into personalised experiences at scale, driving commercial success within the premium segment.

Speakers:

Kelly Notterdam, E-Commerce Manager at Neuhaus

Sarah Standaert, Digital marketeer at Neuhaus

Find solutions to your challenges and drive direct results with Salesforce. These sessions are directed to overcoming challenges across productivity, user adoption, data & AI strategies, integration, and more. For more session details and to personalise your own agenda, download the event app.

09:00 - 09:20: Unlock your Sales Productivity with Slack Sales Elevate
09:30 - 09:50: AI-Powered Analytics for everyone; yes, EVERYONE!
12:00 - 12:20: Prepare your org for AI
12:30 - 12:50: Masterclass security in your Salesforce org
13:00 - 13:20: Managing Data Quality: MDM's versus Key Rings
13:30 - 13:50: Build a Single View of Your Customer With Data Cloud
14:00 - 14:20: Elevating Service with AI

14:30 - 14:50: Well Architected Framework
15:00 - 15:20: Optimising Costs: how Salesforce can help you!
15:30 - 15:50: Leveraging Core for Industry Cloud

Learn how to maximise your investment in Salesforce and how the ecosystem can help you accelerate your route to success. Discover successful implementation stories, take inspiration from best practices, and learn how to benefit from new technologies today. For more session details and to personalise your own agenda, download the event app.

09:30 - 09:50: How Toyota Motor Europe leverages Salesforce Marketing Cloud for Pan-E Customer Engagement Marketing

12:00 - 12:20: Personalised Banking Experience: Personalised experiences with Data Cloud & GenAI

12:30 - 12:50: AI for CX in practice: A use case discussion

13:00 - 13:20: Experience the Impact: Customer Success Stories in Multi-Cloud Innovation

13:30 - 13:50: Embracing the Modern Data Stack

14:00 - 14:20: Discover how Groep Huyzentruyt delivers a seamless digital experience on the Salesforce platform

14:30 - 14:50: Unveiling the World's Largest Service Cloud Voice Project

15:00 - 15:20: Digital transformation in the public sector with Brussels Region and Deloitte
15:30 - 15:50: Maximising R&D efficiency and sales effectiveness with Globachem & Deloitte

At Salesforce we are serious when it comes to driving customer success and creating positive change in the world. Dive into value-driven content tailored to building your career within the ecosystem, championing sustainability, and exploring the transformative role businesses play as a platform for change. For more session details and to personalise your own agenda, download the event app.

08:30 - 09:20: SWN Breakfast (reservations only)

09:30 - 09:50: Trailblaze Your Way to Success

12:00 - 12:20: 'Digitaal Hasselt' - Citizen-Centric Local Government

12:30 - 12:50: How the King Baudouin Foundation’s Community Portal helps to streamline its grants delivery

13:00 - 13:20: Autonomy through connection
13:30 - 13:50: A Flavour of the Belgian Salesforce Community 

14:00 - 14:20: Unlock the Power of Data & AI with Voice and Digital Channels

14:30 - 14:50: Navigating AI Diversity: Insights for Forward-thinking CxOs

15:00 - 15:20: Talent Ecosystem: New opportunities for companies and talents through reskilling 

15:30 - 15:50: Organising Education in rural Kenya with Salesforce

09:30 - 09:50: HCP Engagement from quantity to quality

12:00 - 12:20: Media Cloud Session

12:30 - 12:50: AI Generated Sales for Life Sciences
13:00 - 13:20: GenAI for Patient Support Programs
13:25 - 13:35: 2024 Retail Predictions
13:30 - 14:00: The modular approach of QSRP (Burger King Restaurants Italia, Burger King Belgium & Luxembourg, Quick Belgium, O’Tacos, Nordsee) in its marketing automation implementation
14:00 - 14:30: Next-Gen Features for Loyalty Programs in Retail with Salesforce Loyalty Management
14:30 - 15:00: From concept to cart: 9 months to e-commerce success through mastering customer behavior
15:00 - 15:20: Co-Pilot for Health Demo
15:30 - 15:50: Unveiling the World's Largest Service Cloud Voice Project