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• Events help bring people closer together in the information age.
• Seven times out of ten, the experiences people remember most happen at events.
• When it comes to event type, meet your attendees where they are.

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• Events help bring people closer together in the information age.
• Seven times out of ten, the experiences people remember most happen at events.
• When it comes to event type, meet your attendees where they are.

Get ready to explore how ENGIE Italia, a leader in sustainable energy, transformed its customer care model by tackling the challenge of rapidly evolving customer expectations and fragmented data! This video dives into how ENGIE, in partnership with PwC and Salesforce, revolutionized engagement by first unifying five different data sources—including CRM, billing, and call centers—into a complete, real-time view of the customer using Salesforce Data Cloud.

You'll discover how they leveraged this solid data foundation to rapidly implement Agentforce, Salesforce's AI assistant, which was operational in under a month and now automates routine questions to empower service agents. Learn how this innovative solution delivered breakthrough results almost immediately: personalized communications achieved open rates around 66% (10% above average) and click-through rates that more than triple the industry benchmark, setting a new standard for scalable and sustainable customer service in the energy sector.