Save these nonprofit sessions to your agenda for Connections and deepen your knowledge on how nonprofits can leverage Marketing Cloud to optimize results for greater supporter engagement:
Transforming Nonprofits Using Data and Marketing CloudÂ
Using Marketing Cloud to Transform Your Supporter Experience
Joanna Scholl is an award-winning marketing leader with a strong track record of developing
brands into household names, achieving wide-scale global awareness and commercial success
through innovative storytelling, strategic vision, unified brand communication and multi-platform and digital strategies. Past projects include Game of Thrones, Big Little Lies and many others during her tenure at HBO.
Speaker for Executive Luncheon and Roundtable at 11:30PM CDT.
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Executive Vice President, Chief Marketing and Communications Officer
Purdue University and Purdue Global
Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for five consecutive years, Ethan leads the Purdue system in the persistent pursuit of the next giant leap by passionately positioning, promoting, and protecting the $3 billion Purdue brand and portfolio of educational offerings worldwide.Â
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Speaker for Executive Luncheon and Roundtable at 11:30PM CDT.
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Cara Densford is the Vice President of Constituent Experience for the National Multiple Sclerosis Society. With 15 years in the nonprofit sector, her experience spans across marketing strategy, fundraising and technology implementation at both local and enterprise levels. In her current role, Cara oversees marketing campaign strategy and execution, including oversight of the Marketing Cloud email and mobile messaging team.Â
Speaker for Executive Luncheon and Roundtable at 11:30PM CDT.
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Valerie Brown is an award-winning marketing and technology leader who brings more than 20 years of experience accelerating fundraising and brand engagement for nonprofits and global brands to Salesforce for Nonprofits. Valerie spent the majority of her career at NBC Universal’s Bravo Network, where she launched hit series such as Project Runway, Top Chef, and The Real Housewives franchise. In 2018, Valerie took on the role of Chief Marketing Officer for San Francisco's Yerba Buena Center for the Arts (YBCA), where she guided digital transformation, and expanded fundraising opportunities for the organization.         Â
Speaker for Executive Luncheon and Roundtable at 11:30PM CDT.
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Cheryl Morris is a Senior Solution Engineer at Salesforce, focused on helping education institutions use technology to create personalized constituent experiences. Prior to joining Salesforce, Cheryl led advancement communications and digital fundraising for Villanova University, where she discovered a love for marketing automation.
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Speaker for Accelerate Constituent Engagement with Data Cloud for Marketing session at 1:00PM CDT.
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