Service Summit Madrid
16 
Jun
, 
2026
09:00
-
15:00

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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El futuro de la Atención al Cliente es Agéntico

16
 Junio, 2026
09:00
 - 
15:00

 ✨ La IA Agéntica está redefiniendo el futuro del Servicio ✨


Descubre cómo las empresas líderes están transformando su experiencia de cliente y sus operaciones con agentes de IA capaces de actuar, resolver y colaborar en cualquier canal.


Vive demos reales, conoce casos de éxito y explora cómo unificar Contact Center, IT Service y Field Service en una única plataforma inteligente impulsada por Agentforce.


Agentic Contact Center

Escala tu servicio con agentes IA que atienden de forma natural por voz, WhatsApp, web y móvil.


IT Service

Resuelve incidencias internas más rápido con experiencias conversacionales inteligentes para empleados.


Field Service

Optimiza tus operaciones de campo con automatización, asistencia inteligente y mantenimiento proactivo.

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¿Por qué asistir?

Agentforce en acción con estrategias aplicables

Demos reales de agentes IA operando en voz, WhatsApp, web y móvil. Ideas concretas para Contact Center, Field Service, Employee Service y Postventa.

IA + Humanos trabajando juntos

Cómo escalar servicio sin perder personalización ni control.

Casos de éxito reales

Empresas que ya están mejorando productividad, tiempos de respuesta y experiencia de cliente.

Customer Stories

Impulsa tu transformación con casos reales de clientes

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Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

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📆 Agenda 

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9:00 - 10:00

Registro y café de bienvenida ☕️

Comienza la jornada conectando con los líderes que están redefiniendo la experiencia de cliente y las operaciones de servicio en la era de la IA.

10:00 - 11:00

Main Keynote 

Las expectativas de los clientes evolucionan más rápido que los modelos tradicionales de atención. Descubre cómo Agentforce, Service Cloud y Data Cloud están ayudando a las organizaciones a automatizar procesos, aumentar la productividad de los equipos y ofrecer experiencias más rápidas, inteligentes y conectadas.

⭐️ Customer Story: CaixaBank

11:00 - 11:55 

Breakout Sessions

- Breakout 1 - Contact Center: 

IA en cada conversación: más resolución y menos fricción.

⭐️ Customer Story: IBERIA


- Breakout 2 - Field Service: 

Tus empleados en movilidad, resultados sin límites: el poder de la IA sobre el terreno.

12:00 - 12:30

Networking coffee 

Una pausa para interactuar con los partners en el área de networking.

12:30 - 12:45 

Charla Inspiracional - Womenforce IT

Tecnología con impacto real 

Menos del 0,25% del ecosistema Salesforce son mujeres en roles técnicos.

WomenforceIT existe para cambiar ese número. En esta sesión, Sara Hernández muestra cómo Salesforce impulsa una iniciativa que conecta mentoring, comunidad, aprendizaje y empleabilidad — tecnología con propósito.

12:45 - 13:30

Wow Moment 

Sergio Bezos 

Prepárate para disfrutar del humor rápido, la frescura salvaje y los monólogos imprevisibles de Sergio Bezos, el indomable animador de La Revuelta capaz de convertir un patio de butacas en una fiesta inolvidable

13:30 - 14:30

Cocktail Networking

Conecta con líderes de servicio, customer experience y transformación digital en un entorno diseñado para compartir retos, tendencias y experiencias reales.

Multi-track Schedule 

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TRACk 1 

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TRACK 2

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TRack 4

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Detailed Agenda

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⭐️ Gracias a nuestros partners 

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Meet our Partners

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El futuro del servicio ya está aquí

¿Tu empresa liderará el cambio o reaccionará tarde?

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Resources

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Find out how to go net zero faster with Net Zero Cloud.

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Dreamforce Videos

KEYNOTE

Make sure you catch the Dreamforce Keynote.

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PRODUCT KEYNOTE

Learn about our latest Product innovations

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PRODUCT KEYNOTE

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FAQs

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