Sales & Service Lounge at Dreamforce 2026
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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

Welcome

Check into your hotel.

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Dreamforce 2026 Sales & Service Lounge

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You’re invited to the Dreamforce Sales & Service Lounge — an intimate, curated space designed for sales and service leaders to take a load off, mingle, and enjoy exclusive thought leadership programming over light bites and refreshments.

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Exclusive in-person events

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October 14th, 7:30pm - 10:00pm

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October 15th, 4:00pm - 5:30pm

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October 14th, 1:30pm - 2:30pm

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October 14-16th, 11:00-1:00pm

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October 14-16th

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 Thursday, October 16, 3:00pm–6:00pm
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What to Expect

Peer Networking
Connect with fellow sales and service leaders. Swap notes on what's working, where to pivot, and what's next.


Curated Conversations
Thought leadership programming and peer discussions with limited seating. Please RSVP below and note: agenda is work in progress and subject to change.


Space to Recharge
Located on the edge of the Dreamforce campus at the Contemporary Jewish Museum, this is your exclusive space to enjoy at your leisure.

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Single Day Schedule

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9 am

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

10 am

Plenary Session

Speaker presentation by our Co Founders Timothy Staples and Jeffrey Hunt. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.


12 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

1 pm

Agentforce: What AI should be

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Sales & Service Lounge Schedule 

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SEPTEMBER 15

8:00 a.m. - 6:00 p.m.

Espresso Bar 

Coffee is on us

12:45 p.m. - 1:30 p.m.

How AI is Reshaping What Work Looks Like

Salesforce and Anthropic are building the first AI CRO on real revenue data. Join Anthropic's head of economics to hear how AI is reshaping sales roles and the broader labor market.

 

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3:00 p.m. - 4:00 p.m.

Field Service MVP & Community Gathering

Join us in the Lounge to meet with the Field Service product team and fellow MVPs and Serviceblazers.


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5:00 p.m. - 6:00 p.m.

The Dreamforce Lounges Tasting Tour sponsored by Qualified

Sip, snack, and explore across all the Lounges in the beautiful Contemporary Jewish Museum.

 

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SEPTEMBER 16

8:00 a.m. - 5:00 p.m.

Espresso Bar 

Coffee is on us

2:00 p.m. - 2:45 p.m.

A Forward Look into Agentic Selling and the Culture Shift You Need to Prepare For

The future of selling is agentic. Explore what's shifting across revenue and GTM teams, what it demands, and how to lead your team through it.


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3:30 p.m. - 4:15 p.m.

A New Lesson in Leadership: Leading Human & Agent Blended Teams

An open discussion on how to restructure teams, up skill team members, and adapt leadership styles when agents are working alongside human employees. As part of the discussion, we’ll hear from MIT researcher Renée Richardson Gosline on where agents provide true value, including in the eyes of the customer, verses a human being.

 

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SEPTEMBER 17

8:00 a.m. - 4:00 p.m.

 Espresso Bar 

Coffee is on us

10:30 a.m. - 11:15 a.m.

What’s Next: Translating Dreamforce Insights into Execution 

There's a lot of news packed into three days at Dreamforce: new products, new learnings, new insights. Let's distill it down to what matters most for sales and service professionals. Get the straight talk from Chief Customer Officers Phil Cooper and David Brown, here to answer your lingering questions and turn your takeaways into action.


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Sales & Service Lounge Schedule 

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SEPTEMBER 15

2:00 pm - 2:45 pm

 

A New Lesson in Leadership: Leading Human & Agent Blended Teams

An open discussion on how to restructure teams, up skill team members, and adapt leadership styles when agents are working alongside human employees. As part of the discussion, we’ll hear from MIT researcher Dr. Renee Richardson Gosline on where agents provide true value — including in the eyes of the customer.

 


Register Here

SEPTEMBER 16

8am - 5pm

Espresso Bar

Coffee is on us

1:30pm - 2:30 pm

Event 

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SEPTEMBER 17

8am - 4pm

 Espresso Bar

Coffee is on us

4:00pm - 5:30pm

Event

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6pm - 10pm

Event 

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SEPTEMBER 19

9 a.m.

Welcome

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Our sponsors

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FAQs

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question. 

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

© Copyright 2026 Salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

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