Register now

September 22nd,

2026

|

10:00AM

–

11:30PM

Salesforce Office Munich

& Pschorr Bräurosl (Oktoberfest)

Service Connect Munich -
Dreamforce To You Edition

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See Agenda

Event Details

On September 22, just days after Dreamforce, we're bringing the most relevant AI & Service insights straight to Munich. A focused day for senior Service, IT and CX leaders to learn what's next for Service — and what to do about it. Followed by an evening at the Oktoberfest. Because this is Munich.

What to Expect

> Post-Dreamforce Insights — What the latest AI & Service innovations mean for your service operations, your agents, and your customers
> State of Service Panel — New report findings, AI Agents in practice, and real stories from Salesforce customers
> Breakout Sessions — Go deep on what matters to you: Agentforce Contact Center, Field Service, Employee Service, AI Agents and more
> Peer Exchange — Candid roundtables with senior CX, IT & Service professionals
> Oktoberfest Networking — From 4:30 PM, we move the conversation to the Pschorr Bräurosl tent

Note: This event will be held in German – with selected sessions in English.

Our Co-Hosts

Agenda

10:00 AM - 10:30 AM

Arrival & Registration

Grab a coffee, get your badge, and meet fellow Service leaders before the day kicks off.

10:30 Am - 11:15 AM

Fresh from Dreamforce — what it means for Service

Our team unpacks the biggest AI & Service announcements from Dreamforce and what they mean for your business.

salesforce

11:15 AM - 12:00 Am

State of Service Panel: AI Agents

Salesforce experts and customers discuss the findings from the brand-new State of Service Report — real AI Agent use cases, honest challenges, and what's actually working in the field.

salesforce customers tba

Ragna Ghoreishi Niaki, salesforce

12:00 AM - 1:00 PM

Lunch & Networking

A proper break to recharge, connect with peers, and continue the conversations that matter.

1:00 PM - 1:45 PM

Agentforce Contact Center

See how Voice, Digital, and AI come together natively on a single platform to transform customer service at scale.

Niko Polatsidis, HEAD OF E-Commerce & Marketing - Mercedes-benz GTC GmbH

BRUNO GRÜNIG, Lead EMEA bei Bucher + Suter

kai braband, Principal Specialist SE, salesforce,

1:45 PM - 2:30 PM

3x Breakout Sessions in parallel

Choose your track — Service Maturity (10th floor), Service in MAE (Ground Floor 01) and IT & HR Service Roundtable (Ground Floor CO4).

salesforce customers TBA

salesforce (nadia bischof, chris steidle, jan zimmermann, dragan miocinovic, wolfgang lohninger)

2:30 PM - 3:15 PM

3x Breakout Sessions in parallel

A second round of focused breakouts covering Agentic Service (10th floor), Field Service + MAE (GF 01) and Service Maturity Roundtable (GF CO4).

salesforce customers TBA,

DIA digital consulting,

Mycom gmbh,

salesforce (jakub santur, felix walter, Jens Fehrenbacher, jan zimmermann, dragan miocinovic)

3:15 Pm - 3:30 PM

Wrap-Up & Next Steps

Key takeaways from the day, what to watch for, and how to bring the momentum back to your team.

jakub santur, salesforce

4:30 PM - 11:30 PM

Oktoberfest Networking at Pschorr Bräurosl

End the day the Munich way — connect with fellow Service, IT & CX leaders over a Maß in one of Oktoberfest's most iconic tents.

Salesforce Office Munich

Speakers

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