Salesforce Sales Forum Milano
7
 Luglio 
2026
Milano

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Salesforce

Sales Forum Milano

Martedì, 
7
 Luglio 
2026

Il prossimo 7 luglio Salesforce apre le porte del proprio ufficio di Milano per un evento esclusivo dedicato al futuro del Revenue Management e alla gestione ottimizzata degli incentivi.

 

Una giornata dedicata ai leader del business e ai team commerciali che vogliono ripensare il modo in cui gestiscono e fanno crescere i ricavi dell'azienda — con strumenti concreti, casi reali e il confronto diretto con esperti del settore.

 

Attraverso keynote, demo live e sessioni interattive, scoprirai come Agentforce Sales, Agentforce Revenue Management e Salesforce Spiff si integrano in un'unica piattaforma per connettere l'intero ciclo di vendita: dalla configurazione dell'offerta alla fatturazione, fino alla gestione automatizzata delle commissioni.

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Accelerate Your AI Journey with Insights from Industry Leaders and Salesforce Experts

Learn from the Agentblazers

Hear from leaders and first-movers who are already deploying AI at scale, and gain insights into their successes and challenges.

Get Answers to Your AI Questions

Dive into the key areas that will drive your AI success, including competitive advantage, automation, data readiness, and regulatory compliance.

Transform Your Organization

Discover practical strategies for harnessing the power of agentic AI, learn how to upskill your teams, and how to create a culture ready for the future of business.

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

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9.15

Registrazione e Welcome Coffee


10.00

Keynote

Trasforma il tuo ciclo di vendita con Salesforce, dalla gestione dell'opportunità, al preventivo fino alla commissione agenti

Scopri come ottimizzare e connettere l’intero ciclo commerciale con Agentforce Sales, Agentforce Revenue Management e Salesforce Spiff.

Approfondiremo come gestire in modo integrato pipeline, offerte, contratti, pricing, fatturazione e l’intero ciclo attivo, fino al calcolo automatico delle commissioni. Vedremo come migliorare la collaborazione tra sales, finance e operations, aumentando efficienza, visibilità sui ricavi e controllo dei processi.


Marco Raia, Revenue Management Sr. Account Executive, Salesforce

Marco Dall'Amico, Solution Engineer, Salesforce

Dario Finotti, Lead Solution Engineer, Salesforce

Gianluca Petraglia, SPM Account Executive, Salesforce

Product Innovation

Agentforce Revenue Management: tutte le news del prodotto e le best practice di implementazione


Esplora in esclusiva le ultime innovazioni nel mondo del Revenue Management, grazie a Agentforce. 

lIl Direttore EMEA del Product Team presenterà le principali novità di prodotto, gli aggiornamenti di roadmap, casi di successo e best practice, offrendo una visione concreta su come accelerare la trasformazione del processo quote-to-cash e massimizzare il valore delle soluzioni Salesforce per il Revenue Management. Vedremo inoltre il passaggio dalla soluzione Salesforce CPQ a Agentforce Revenue Management.


Michael Raja, Product Management Sr. Director, Salesforce

Success Story

 

La parola al nostro Agentblazer: Omnia Technologies

Lasciati ispirare da un’esperienza concreta di trasformazione del processo di vendita, ascoltando la storia di successo di chi utilizza già la soluzione ogni giorno.

Un confronto in cui verranno condivisi il percorso di implementazione, i risultati ottenuti, gli insight operativi e le principali best practice.


Lorenzo Merlini, Group Chief Information & Digital Officer, Omnia Technologies

Product Innovation

Salesforce Spiff: trasformare gli incentivi in una leva strategica per il business

Scopri come allineare gli incentivi agli obiettivi di business, guidando comportamenti commerciali strategici e indirizzando gli effort di vendita su prodotti, KPI e obiettivi rilevanti per l’azienda. Vedremo come eliminare processi manuali e shadow accounting, accelerando i payout e riducendo errori amministrativi. Mostreremo come dare visibilità real-time sulle performance e sui compensi maturati, aumentando trasparenza e motivazione del team sales.

Un approfondimento pratico su come trasformare gli incentivi in una leva di performance e predictability del business, condividendo casi d’uso concreti e best practice adottate dalle aziende.


Gianluca Petraglia, SPM Account Executive, Salesforce

12.30 - 14.00

Networking Lunch



SESSIONE POMERIDIANA


14.00 - 15.00

Hands-on Technical Workshop - SOLD OUT

Agentforce Revenue Management hands-on technical workshop 

NOTA: Le registrazioni per questa sessione pomeridiana sono chiuse per esaurimento posti.


In questo workshop tecnico costruirai un ambiente reale di Agentforce Revenue Management. Configurerai un catalogo prodotti, definirai i modelli di vendita, creerai strutture bundle e applicherai le regole di pricing, il tutto tramite configurazione nativa. Vedrai quindi come la tua configurazione alimenta il processo di quotazione all'interno di Agentforce Revenue Management.

 

Dario Finotti, Lead Solution Engineer, Salesforce


Sessione interattiva dove potrai testare il prodotto in prima persona, guidato dagli specialisti. E' previsto un numero limitato di posti (15) ed è richiesto l'utilizzo del proprio laptop personale. 

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