Join us for a transformative day designed to redefine how you connect with your customers. We are bringing together four specialised tracks - Sales, Service, Marketing, and Commerce - into one high impact Summit.
Whether you are looking to revolutionise your customer service, supercharge your sales pipeline, master the art of personalised marketing, or transform your shopping experience with agentic unified commerce, you’ll find the blueprint for success here.
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Why attend?
The brightest minds in Sales, Service, Marketing, and Commerce come together in Hilversum for a half-day built around what actually works — and what's coming next. Choose from four specialised tracks that best fit your role, or mix and match sessions to gain a holistic view of the customer journey.
Space at this event is limited. Register today to ensure you don’t miss out!
Sales Transformation
Learn about the complete revenue growth engine and intelligence at every step of the sales cycle, with Agentforce Sales.
Service Excellence
Learn how to unite AI agents and human reps to deliver proactive support and boost CSAT.
Marketing Mastery
Discover how AI agents have evolved into strategic partners that solve complex campaign challenges and drive growth.
Unified Commerce
Explore how AI-powered commerce agents are transforming the buyer experience — from intelligent product discovery to seamless checkout — across B2C, B2B, and beyond.
Don’t let manual processes hinder your sales performance. We’ll dive into the core challenges of fiscal year launches—from territory carving to compensation deployment. Learn how to provide your sellers with Day 1 clarity on quotas and earnings, empowering them to focus on revenue while you scale operations with confidence and precision.
B2B sales teams are often drowning in leads, yet 75% of marketing-sourced opportunities go untouched. This gap creates massive pipeline leakage and missed revenue.
Discover how to identify high-intent prospects and automate personalized outreach at scale. Learn how to empower your sales team with Agentforce so lead is left behind.
With 70% of B2B buyers demanding a mix of digital and in-person touchpoints, the siloed sales model is no longer viable. Learn how to sell through direct, partner, ecommerce, in-app, and hybrid channels with a single revenue engine powered by a unified product catalog, pricebook, and customer asset view.
Discover how Revenue Cloud Billing transforms your invoice-to-cash process with intelligent automation and flexible billing capabilities. Learn how to optimize your revenue operations with flexible subscription and usage-based billing models, streamline collections workflows, and leverage AI-powered automation through Agentforce Revenue Management to accelerate cash flow.
The future of service is here — and it's powered by humans and AI agents working together. In this keynote, discover how Agentforce Service is transforming service across every channel, delivering faster resolutions and smarter support at scale. But knowing the technology is just the start. Walk away with a proven, actionable maturity framework to accelerate your AI investments, drive adoption, and unlock measurable business impact — including a brief on-stage Q&A and the live handover of the 'Good to Great' award to a customer who has truly made that transformation.
Your teams are struggling with repetitive calls, multiple systems, and conversations with no context. Your customers are waiting on hold and repeating themselves. Learn how AI agents handle routine inquiries 24/7 while giving your human reps real-time guidance and instant customer context. Join us to see how Salesforce Voice and Agentforce Voice work better together.
Customer experience is an undeniable priority – but what about your employee experience? When they're waiting days for IT support or answers from HR, that's less time spent with customers or on value-add work. Join us to see how you can deliver instant answers, reduce employee friction, and improve experiences.
Marketing teams have more data than ever, yet execution remains hindered by fragmented systems. Discover how Data 360 and Marketing Cloud create a unified context for your brand. See how humans and agents work together to monitor real-time signals, turning live customer intent into immediate, coordinated orchestration that drives business growth.
 The mandate for the modern marketer is clear: deliver hyper-personalised experiences at scale. AI is no longer just a tool for this transition, it is the new foundation. See how Agentforce Marketing handles the heavy lifting of orchestration, transforming customer touch points into dynamic, two-way conversations for a personalised 1:1 interaction.
Marketers invest heavily to drive customer engagement, yet that investment is wasted when a simple question breaks the funnel. This "engagement dead-end" forces customers to abandon their journey, costing brands both attribution and revenue. In this session, see how Agentforce and Data 360 unify Marketing and Service, creating a continuous journey that removes friction and drives business results.
AI-powered search is transforming how consumers discover and shop online. Large Language Models (LLMs) like ChatGPT, Gemini, Perplexity, and Claude are driving unprecedented traffic to ecommerce sites—with 119% year-over-year growth and conversion rates up to 700% higher than social media channels. Learn how to prepare your ecommerce site to capitalize on this fundamental shift in consumer behavior.
Hear directly from Salesforce partners. Real-world transformation stories and practical implementation insights from our trusted ecosystem.
The market has shifted: massive transformation programs are becoming harder to justify, and businesses are demanding rapid, agentic impact. In this session, we peel back the curtain on the Nextview Coffee Services journey to show you how to bridge the gap between legacy operations and the future of AI.
The payments landscape has undergone a dramatic transformation in recent years, shifting from simple transaction processing to a fully integrated financial ecosystem. This presentation explores that evolution through the lens of Mollie, one of Europe's fastest-growing financial service providers.
What began as a straightforward payment solution — offering popular payment methods such as iDEAL — has grown into a comprehensive, one-stop platform covering the full spectrum of financial services for businesses of all sizes. This session will provide an introduction to Mollie's journey, philosophy, and product offering, before diving into real-world case studies that illustrate how businesses have leveraged Mollie's expanding suite of tools to streamline their operations, improve cash flow, and elevate the customer experience.
Attendees will gain insight into why the future of commerce goes far beyond the checkout page, and how embracing a complete commerce approach can unlock new opportunities for growth and efficiency.
Hear directly from Salesforce partners. Real-world transformation stories and practical implementation insights from our trusted ecosystem.
Discover how ARAG transformed its organization by leveraging Salesforce as the digital heart of their business. Learn how real-world implementations like MijnARAG (customer portal) and the integration of the Genesys platform combine efficiency with personal service, while AI is embedded into actual customer processes for measurable impact.
In a complex emergency services business where speed, accuracy and operational visibility are critical, Intrado needed to replace fragmented quoting, manual approvals and disconnected revenue processes across multiple business units with a scalable Salesforce architecture.
In this session, PhiX Technologies shares how Intrado unified revenue operations using Agentforce Revenue Management, delivering an 88% reduction in time-to-revenue across sales, finance and project teams.
The session also includes a live demo of PhiX's Professional Services quote configuration flow, showing how complex services estimates can be built directly within the revenue process using AI-assisted automation.
In this session, Assist Digital shares how Sisvel, a global leader in patent licensing, is using Salesforce Sales Cloud to bring more structure, visibility, and efficiency to complex licensing workflows. We’ll explore the evolution from research-intensive processes and distributed communication toward a more centralized and streamlined approach to opportunity identification, notification, and negotiation.
The session will also look ahead to Sisvel’s ambition to build a 360-degree view across licensing operations, program management, and business development. Along the way, we’ll share the main challenges, key learnings, and practical insights from designing Salesforce around a unique business process.
What happens when Salesforce leaves the screen? Experience a bold live session where wearable devices, voice-first AI and Agentforce bring real-time intelligence directly to the frontline workforce. From smart glasses and biometric wearables to autonomous sensing, discover how Headless Salesforce can operate anywhere work happens.
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