The First-Ever Salesforce Summit in the Baltics
Something special is happening.
For the first time, the Salesforce community across Estonia, Latvia, and Lithuania is coming together for an official Salesforce Summit: a day to celebrate innovation, learn from one another, and shape what's next.
Whether you're a customer, partner, Trailblazer, or AI enthusiast, this is your opportunity to connect with the people building the future of business in the Baltics. Join inspiring local success stories, hands-on product sessions, and conversations with Salesforce experts as we explore how Agentforce, Data, and AI are transforming organisations.
This isn't just another event. It's the beginning of a new tradition for the Baltic Salesforce community.
Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.
Ana Alonso Muñumer - SVP Sales - EMEA Growth Markets - Salesforce
Krzysztof Augustynowicz - RVP Sales - EMEA Growth Markets - Salesforce
Susana Morillas - Principal Data & AI Architect - Salesforce
Pavel Kveten - CEO - Girteka
Tanel Rabene - Chief Sales Officer, Management Board member - Luminor
See how Anthropic's Claude becomes the intelligent interface driving your Salesforce experience. This session shows how Agentforce, powered by Claude, lets teams interact with CRM data through natural conversation — asking questions, taking action, and getting trusted answers without digging through screens. Learn what's possible today for Baltic customers, how governance and data trust are built in, and where this interface-first approach to CRM is heading next.
Benas Lapsinas - Account Executive - Salesforce
Susana Morillas - Principal Data & AI Architect - Salesforce
We are entering the era of AI agents, where marketing can become faster, more personalized, and more closely aligned with real customer needs. Join us to learn how data, automation, and intelligent recommendations help build engagement across multiple channels and scale personalization, loyalty, and campaigns with Agentforce Marketing.
Piotr Lobaczewski - RVP Sales - EMEA Growth Markets - Salesforce
Behind every hospital bed is a promise of reliable care. Linet keeps that promise by connecting sales, service, and field engineers on a single Salesforce platform, enhanced with Agentforce AI. In this session Linet explains how joined up data helps hospitals get faster answers, quicker repairs, and equipment that stays ready when patients need it.
Miroslav Lapour - CIO - Linet
Justinas Pesliak - Head of CX - FLO
Customers today expect proactive, personalised service across all channels, 24/7. Meeting these expectations requires a single system that brings together a complete customer profile, orchestrates engagement across channels to drive resolution, and provides a unified workspace for agents. In this session, we will introduce Salesforce Contact Center with Native Voice built in.
Deividas Dranseika - Territory Account Executive - Salesforce
Olga Barańska - Cloud Account Executive - Salesforce
Tim Riemann - Specialist SE - Salesforce
Kęstutis Rapcevičius - Head of CRM Solutions - Girteka
A practical, business-first look at how to move from AI idea to working agent in two weeks: identifying the right use case, preparing your organization and data, and measuring value from day one. Closes with a real look at how this plays out on Agentforce. Built for leaders evaluating agentic AI, not just technical teams.
Dima Rashidov - Digital Transformation Advisor - Cloudity
Fragmented systems and inconsistent data often limit innovation and the ability to scale AI. In this session, discover how MuleSoft and Informatica together enable seamless integration and trusted, high-quality data across the enterprise.
Learn how combining API-led connectivity with modern data management helps break down silos, accelerate digital initiatives, and create a strong foundation for automation and AI. Through real-world examples, see how organisations are becoming truly connected, data-driven enterprises.
Silvia Veverova - Data Foundation Account Executive - Salesforce
Yasser Salah - Specialist AE - Salesforce
Bohdan Zinchenko - Cloud Account Executive - Salesforce
Aleksandra Zieminska - Account SE - Salesforce
In banking, trust and compliance aren't obstacles to AI — they're the foundation for it. This session shows how Financial Services Cloud, Agentforce, and Data 360 work together to deliver agentic AI banks can actually govern and trust. Luminor Bank joins us to share how they're rebuilding on Salesforce with compliance and customer trust built in from day one
Deividas Pinkevičius - Director, FinServ - Salesforce
Erikas Dagilis - Salesforce Product Architect - Luminor
Telcos are under pressure to do more with less - faster service, lower cost to serve, and subscriber experiences that keep pace with rising expectations. In this session, we'll show how Communications Cloud gives telcos a foundation built for the agentic AI era: pre-built industry processes, TM Forum-aligned APIs, a unified customer journey that Agentforce builds directly on top of, and hear from Tet on their journey from B2C to Field Service and beyond.
Kate Kotova - Account Director - Telco, E&U - Salesforce
Krisjanis Vallers - Salesforce Product Owner - TET
Customer panel discussion about the AI projects in the fast moving world. Why some stall, fail and how to make them successful.
Viktorija Welter - Account Manager - Salesforce
Antanas Bakšys - CEO - AceWaves
Ina Bielskė - CEO - CyberCare
Tomas Smalakys - CTO - smeBank
Stanislovas Šuška - Technical Product Owner - Paystrax
Janis Sadinovs - CPO - Ark Robotics
Slack isn't just where work is discussed anymore — it's where work gets done. This session shows how the Model Context Protocol (MCP) connects Slackbot to the tools and systems your teams already use, turning conversations into real actions.
Thanara Paixao - Account Executive - Salesforce
Tatiana Blanc - Specialist SE - Salesforce
Chris Roberts - RVP Sales - Salesforce
Mathis Bogens - Head of Internal Communications Global - Bolt
Vytautas Ašeris - Senior Director - Engineering
Join us to explore how Telia raised to the next level digital marketing with Salesforce Marketing and Bolt Food reimagined their sales by taking data-driven decisions.
Jens-Kaidar Liiu - Marketing Automation Expert - Telia
Svitlana Vereschagina - Head of Commercial Enablement - Bolt Food
Juri Dusko - Founder & CEO - Cumultec
A rare look inside a major Salesforce transformation while it is still happening. ALTUM - Latvia's state-owned development finance institution - shares what is changing across the organization, how they are getting their teams ready for go-live, and what they have learned along the way.
Rūdolfs Ziņģis - Project Manager - Ideaport Riga
Jēkabs Krieviņš - Board Member - Altum
In this session, we explore how Agentforce breathes new life into Loyalty Cloud, transforming it from a back-office database into a proactive engagement engine. You’ll discover how autonomous agents can move beyond simple automation to provide deeply personalized, human-centric experiences at scale.
Piotr Lobaczewski - RVP Sales - EMEA Growth Markets - Salesforce
Drive growth by combining human sellers, AI agents, and advanced analytics across the sales cycle. See how Sales Cloud captures buyer intent, helps sellers automate and act, while Tableau Next brings trusted, contextual analytics directly into Salesforce - helping teams understand performance, uncover opportunities, ask questions of their data, and turn insights into action.
Domas Žutautas - Enterprise Account Strategist - Salesforce
Alex Holomozyi - Tableau Account Executive - Salesforce
Before Salesforce, Bilder had two problems: onboarding a client took a week, and the board had almost no visibility into how the business was actually performing. Today onboarding takes one day, and shareholders open live dashboards showing client growth and sources, closing dynamics, top performers, queues by department, and average handling time per task. Bilder's Executive Officer and Salesforce developer walk through how they got from one to the other - the process changes, what they built, and the steps in between.
Severins Kudresovs - Territory AE - Salesforce
Dmitry Kuvshinov - Executive Officer - Bilder
Discover how organizations can turn data into a strategic asset and build a strong foundation for successful AI adoption. Through practical examples and banking case study, this session explores the business value of Data Governance, the challenges of managing data at scale, and the key principles of creating AI-ready data. Learn how effective governance improves data quality, increases trust, and enables more reliable, responsible, and impactful AI solutions.
Pavel Stefl - Development Manager - Integral Solutions
As AI evolves from answering questions to making decisions and taking autonomous actions, how can enterprises ensure it acts on trusted information?
This interactive session explores why trusted data, Master Data Management (MDM), Data Governance, and AI Governance are essential foundations for Agentic AI. Through real-world industry use cases, customer success stories, and the latest Salesforce and Informatica innovations announced at Dreamforce 2026, we will examine how organisations can turn enterprise data into trusted business context, enabling AI to act with confidence, control, and accountability.
Who is this session for? Business and IT leaders, and anyone interested in building trust in AI. No technical or IT background needed.
Where: Meeting Room 3 - Iota
When: Session from 11:30 to 12:30
Join us for an interactive, high-impact workshop designed to help organizations maximize their Salesforce investment while maintaining a bulletproof security posture. As CRMs grow increasingly complex and central to business operations, protecting sensitive customer data, maintaining regulatory compliance, and safely integrating new technologies require a modern, proactive strategy.
In this session, we will break down the essential pillars of modern Salesforce security:
- Securing Salesforce Data: Learn best-practice architectures to safeguard sensitive CRM records, refine user access, control integrations, and protect against internal and external threats.
- Achieving & Maintaining Compliance: Navigate modern European regulatory frameworks—including DORA and NIS2 alongside GDPR—with practical strategies for operational resilience, auditing, encryption, and governance.
- Managing AI Risk: Explore how to safely deploy AI tools without compromising sensitive customer data or exposing your organization to privacy risks.
What You Will Gain
By attending, you’ll leave with a clear, 360-degree overview of your Salesforce security landscape, giving you full visibility into potential vulnerabilities and actionable steps to mitigate them. You will have direct access to a Certified Salesforce Architect to discuss your specific security challenges and receive expert, real-world advice. Plus, you’ll see live solution demos in action and walk away with access to trial products to test-drive these security enhancements within your own environment.
Where: Meeting Room 1 - Tau
When: Session from 11:30 to 13:25
Your AI is only as powerful as the data behind it.
Join this practical, demo-driven workshop to see how Data 360 can turn fragmented customer data and enterprise knowledge into trusted context for AI and agents.
Through three practical demos, we’ll explore:
- Unified Profiles - See how fragmented customer data can be unified through identity resolution and transformed into actionable audiences and segments.
- RAG & Unstructured Data - Discover how documents and other unstructured enterprise data can become trusted, relevant context for AI agents.
- Headless 360 - See how trusted enterprise data can power AI experiences beyond Salesforce, including solutions built with Claude/OpenAI/Gemini, etc.
Expect less theory and more deep-dive demonstrations, followed by an open discussion with our experts about how these approaches can be applied to your own data and AI use cases.
Where: Meeting Room 3 - Iota
When: Session from 14:30 to 15:25
Join us for a fast-paced, 30-minute session on how to turn AI experimentation into real business value with MuleSoft Agent Fabric. As AI adoption accelerates, organisations often struggle with disconnected tools, unpredictable budgets, and new security risks.
In this session, we will break down three critical pillars for enterprise AI success:
- Creating AI Experiences: Learn how to effortlessly connect your existing systems and how automatically catalog new or updated agents, MCP tools, or models by linking to Amazon, Google Cloud, Microsoft, Salesforce, and any other platform.
- Governing All Your AI: Build trust and security into every workflow by default. We’ll show you how to easily enforce policies, manage agent identities, and ensure compliance so your teams can innovate safely. Streamline model traffic through a single governed entry point featuring smart semantic routing and active policy enforcement. Learn how Rogue Agent Detection and interactive kill switch controls automatically isolate anomalous agent behaviors at runtime without interrupting safe business operations.
- Controlling AI Costs: Stop budget surprises before they happen. Discover how to set strict spend limits your AI cannot exceed, track costs on a single dashboard, and automatically cut waste.
Who is this session for? Business and IT leaders, and anyone curious about scaling AI safely and cost-effectively. No technical or IT background needed.
Walk away with a clear, straightforward plan to deploy powerful, secure, and cost-effective AI platform across your business!
Where: Meeting Room 3 - Iota
When: Session from 15:30 to 15:55
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