Head to the registration desk to collect your badge and get ready to kick off your day.

Grab your seat for the keynote and enjoy some pre-show entertainment to get things started.

Join leaders at Salesforce to explore what it means to become an Agentic Enterprise where humans and AI agents work together to drive customer success.

Ana Alonso Muñumer - SVP Sales - EMEA Growth Markets - Salesforce

Krzysztof Augustynowicz - RVP Sales - EMEA Growth Markets - Salesforce

Pavel Kveten - CEO - Girteka

Tanel Rabene - Chief Sales Officer, Management Board member - Luminor

Take a break, grab a coffee, and connect with peers.

We ask you to choose one of the specialised tracks below

See how Anthropic's Claude becomes the intelligent interface driving your Salesforce experience. This session shows how Agentforce, powered by Claude, lets teams interact with CRM data through natural conversation — asking questions, taking action, and getting trusted answers without digging through screens. Learn what's possible today for Baltic customers, how governance and data trust are built in, and where this interface-first approach to CRM is heading next.

Domas Žutautas - Enterprise Account Strategist - Salesforce

We are entering the era of AI agents, where marketing can become faster, more personalized, and more closely aligned with real customer needs. Join us to learn how data, automation, and intelligent recommendations help build engagement across multiple channels and scale personalization, loyalty, and campaigns with Agentforce Marketing.

Piotr Lobaczewski - RVP Sales - EMEA Growth Markets - Salesforce

Customers today expect proactive, personalised service across all channels, 24/7. Meeting these expectations requires a single system that brings together a complete customer profile, orchestrates engagement across channels to drive resolution, and provides a unified workspace for agents. In this session, we will introduce Salesforce Contact Center with Native Voice built in.

Deividas Dranseika - Territory Account Executive - Salesforce

Olga Barańska - Cloud Account Executive - Salesforce

Tim Riemann - Specialist SE - Salesforce

Fragmented systems and inconsistent data often limit innovation and the ability to scale AI. In this session, discover how MuleSoft and Informatica together enable seamless integration and trusted, high-quality data across the enterprise.

Learn how combining API-led connectivity with modern data management helps break down silos, accelerate digital initiatives, and create a strong foundation for automation and AI. Through real-world examples, see how organisations are becoming truly connected, data-driven enterprises.

Silvia Veverova - Data Foundation Account Executive - Salesforce

Yasser Salah - Specialist AE - Salesforce

Bohdan Zinchenko - Cloud Account Executive - Salesforce

Aleksandra Zieminska - Account SE - Salesforce

In banking, trust and compliance aren't obstacles to AI — they're the foundation for it. This session shows how Financial Services Cloud, Agentforce, and Data 360 work together to deliver agentic AI banks can actually govern and trust. Luminor Bank joins us to share how they're rebuilding on Salesforce with compliance and customer trust built in from day one

Deividas Pinkevičius - Director, FinServ - Salesforce

Erikas Dagilis - Salesforce Product Architect - Luminor

Telcos are under pressure to do more with less - faster service, lower cost to serve, and subscriber experiences that keep pace with rising expectations. In this session, we'll show how Communications Cloud gives telcos a foundation built for the agentic AI era: pre-built industry processes, TM Forum-aligned APIs, a unified customer journey that Agentforce builds directly on top of, and hear from Tet on their journey from B2C to Field Service and beyond.

Kate Kotova - Territory AE - Salesforce

Customer panel discussion about the AI projects in the fast moving world. Why some stall, fail and how to make them successful.

Viktorija Welter - Account Manager - Salesforce 

Antanas Bakšys - CEO - AceWaves

Ina Bielskė - CEO - CyberCare

Tomas Smalakys - CTO - smeBank

Stanislovas Šuška - Technical Product Owner - Paystrax

Janis Sadinovs - CPO - Ark Robotics

Refuel, recharge, and get ready for an exciting afternoon of sessions.

We ask you to choose one of the specialised tracks below

Slack isn't just where work is discussed anymore — it's where work gets done. This session shows how the Model Context Protocol (MCP) connects Slackbot to the tools and systems your teams already use, turning conversations into real actions.

Thanara Paixao - Account Executive - Salesforce

Tatiana Blanc - Specialist SE - Salesforce

Chris Roberts - RVP Sales - Salesforce

Mathis Bogens - Head of Internal Communications Global - Bolt

In this session, we explore how Agentforce breathes new life into Loyalty Cloud, transforming it from a back-office database into a proactive engagement engine. You’ll discover how autonomous agents can move beyond simple automation to provide deeply personalized, human-centric experiences at scale.

Piotr Lobaczewski - RVP Sales - EMEA Growth Markets - Salesforce

Accelerate growth with Agentforce Revenue Management — a complete quote-to-cash platform that breaks down silos, orchestrates revenue, and drives growth across every channel and revenue model.

Fabrizio Maifredi - Revenue Cloud AE - Salesforce

Marcus Klintstam - Specialist SE - Salesforce

Drive growth with a sales solution completely reinvented for the agentic era. Bring AI agents and human reps together at every step of the sales cycle to multiply your capacity and elevate your sellers.

Benas Lapsinas - Named AE - Salesforce

Alex Holomozyi - Cloud AE - Salesforce

Greta Alsyte - Head of Revenue Operations - Oxylabs

Before Salesforce, Bilder had two problems: onboarding a client took a week, and the board had almost no visibility into how the business was actually performing. Today onboarding takes one day, and shareholders open live dashboards showing client growth and sources, closing dynamics, top performers, queues by department, and average handling time per task. Bilder's Executive Officer and Salesforce developer walk through how they got from one to the other - the process changes, what they built, and the steps in between.

Severins Kudresovs - Territory AE - Salesforce

Dmitry Kuvshinov - Executive Officer - Bilder

Wrap up the day with drinks, conversation, and the chance to connect with Salesforce experts, speakers, and fellow attendees.