Especially in uncertain times, customer loyalty is a key factor in running and growing a business. The solution is to be as close as possible to your customers at every point of their interaction with your business. Customer 360 helps you increase efficiency and streamline your operations while maintaining the best possible customer experience and retention.

We are living in a new world. From a slowing economy with high inflation rates and skyrocketing energy costs to the first signs of future climate conditions. Businesses need to keep pace to stay connected to their customers while reducing costs and increasing efficiency. Together with Totalizator Sportowy and Żabka Polska, we show how technology can help meet these challenges and find new solutions for this new world.

As shopper journeys become more distributed and complex, the lines between service, marketing, and commerce are
blurring. At the same time, customer expectations are rising, with 86% of consumers saying the experience a company
provides is just as important as its products or services. What are the hallmarks of a highly effective digital commerce experience?

Bring the power of in-the-moment data to Customer 360 with the first-ever real-time CRM. With Genie, your ability to make magical experiences is unstoppable.

Acquire new accounts, generate revenue and protect company's margins, all with a frozen headcount. Sounds familiar? Learn how sales leaders leverage automation, intelligence and analytics to drive efficiency, save cost, and do more with less.

Your business is looking for ways to be more productive and make connected customer experiences more efficient with flows and automations.
Learn how your sales, service, marketing, legal, and HR teams can automate processes with speed and flexibility. Use technology to increase efficiency and productivity while reducing costs.

In the post-pandemic world customer journey has moved from being personalized to becoming hyper personalized. During this presentation we will demonstrate how Marketing Cloud can help to supercharge your customer interactions on different stages of the client lifecycle. Based on real use cases, we will showcase key capabilities that can become your secret weapon in pursuit of hyper personalization.

Learn from Santander Bank and Alior how these financial institutions set out to deliver a leading customer experience in Poland, aiming to increase business agility and quickly respond to changing market needs with Salesforce solutions.

MuleSoft helps organizations worldwide to deliver integration projects on average 3x times faster, automate repetitive manual tasks which results in hard dollar savings and reduction of complexity.

Learn from Philip Morris International on how they built an Integration Center for Enablement to ensure that internal consumers successfully achieve their business goals with the Mulesoft Anypoint Platform.

Join this session to learn how Ziaja empowers its store assistants with data & AI to deliver 1-to-1 experience for every customer. We will explain how to combine online and offline data to truly understand customer intent and match it with the next best product or action.

One picture says more than 1000 words – we know about it. But what to do when we have milions records of our data? During my presentation I’ll show You how Tableau helps our Customers to see and understand data – and how Tableau embedded in Salesforce may change the way Your managers work with Salesforce. This may be a revolutionary change for all Salesforce users so … don’t miss my presentation!

Efficiency is key in the business of innovation consultancy. Join this session to learn how Slack's Digital HQ enables Netguru to streamline workflows and communications, build better customer relationships and drive new business in the spirit of digital acceleration.

Analytics by Tableau helps you understand and take action from data for growth, cost savings, and a competitive edge. We'll discuss key use cases and opportunities around this business.

When customers are ready to evolve, they definitely don't want inefficient processes holding them back. By adopting CRM and Revenue Cloud tools, you'll get rid of internal handoffs or disjointed data between sales and finance. Simplify, consolidate and bring the entire product-to-cash continuum onto one revenue management platform.

How to get along with Salesforce? Based on 7 years of cooperation between Craftware and Allegro, we will tell you how we implement, develop, and personalize the Salesforce ecosystem on the largest e-commerce platform in Poland. We will give you examples of the results of these activities. You will also get to know the values, thanks to which our cooperation is fulfilling for both parties.

Evolving processes in an organization through ootb functionalities - why it is not worth reinventing the wheel?

Slack implementation opens up new opportunities for transformation of the entire company. Our presentation will explain the most important areas that should be considered in such process – all aimed to use the entire potential of Slack. We will present the activities from three different perspectives: analysis, configuration and the examples of custom apps, built for Slack.

Excellent service is key to succeed in a highly competitive market. Learn how the Salesforce Service Platform can help your business every step of the way to delight customers with great customer experiences.

The job market is changing - new knowledge and skills are needed. For the Salesforce ecosystem alone, we expect 19.300 net new jobs in Poland by 2026. Find out in our discussion panel why companies need to endorse learning new skills and further education to remain successful. Particularly, reskilling opens up completely new career opportunities for motivated talents.

Manufacturers shift focus to commercial operations and customer service
excellence. While daunting, every journey starts somewhere, and great results
can be achieved sooner than ever.
Find out what we’ve done for our customers and learn about the common
themes. Get inspired by our project with Roboverse Reply bringing together
the benefits of an IoT platform, autonomous robots, and Salesforce.

How IT teams can manage End-to-End delivery of Security Services natively on the Salesforce Platform to become more effective in their processes.

Learn how first-party data can help you targeting your marketing investments more efficiently. For today's digital-first customer, every moment counts. Every positive interaction helps building a relationship - so those moments are expected to be connected, relevant, trustworthy, and human. But most companies don't treat their customers as unique individuals. What about you?