Especially in uncertain times, customer loyalty is a key factor in running and growing a business. The solution is to be as close as possible to your customers at every point of their interaction with your business. Customer 360 helps you increase efficiency and streamline your operations while maintaining the best possible customer experience and retention.

We are living in a new world. From a slowing economy with high inflation rates and skyrocketing energy costs to the first signs of future climate conditions. Businesses need to keep pace to stay connected to their customers while reducing costs and increasing efficiency. Together with Totalizator Sportowy and Żabka Polska, we show how technology can help meet these challenges and find new solutions for this new world.

As shopper journeys become more distributed and complex, the lines between service, marketing, and commerce are
blurring. At the same time, customer expectations are rising, with 86% of consumers saying the experience a company
provides is just as important as its products or services. What are the hallmarks of a highly effective digital commerce experience?

Bring the power of in-the-moment data to Customer 360 with the first-ever real-time CRM. With Genie, your ability to make magical experiences is unstoppable.

Acquire new accounts, generate revenue and protect company's margins, all with a frozen headcount. Sounds familiar? Learn how sales leaders leverage automation, intelligence and analytics to drive efficiency, save cost, and do more with less.

Your business is looking for ways to be more productive and make connected customer experiences more efficient with flows and automations.
Learn how your sales, service, marketing, legal, and HR teams can automate processes with speed and flexibility. Use technology to increase efficiency and productivity while reducing costs.

In the post-pandemic world customer journey has moved from being personalized to becoming hyper personalized. During this presentation we will demonstrate how Marketing Cloud can help to supercharge your customer interactions on different stages of the client lifecycle. Based on real use cases, we will showcase key capabilities that can become your secret weapon in pursuit of hyper personalization.

Learn from Santander Bank and Alior how these financial institutions set out to deliver a leading customer experience in Poland, aiming to increase business agility and quickly respond to changing market needs with Salesforce solutions.

MuleSoft helps organizations worldwide to deliver integration projects on average 3x times faster, automate repetitive manual tasks which results in hard dollar savings and reduction of complexity.

Learn from Philip Morris International on how they built an Integration Center for Enablement to ensure that internal consumers successfully achieve their business goals with the Mulesoft Anypoint Platform.

Join this session to learn how Ziaja empowers its store assistants with data & AI to deliver 1-to-1 experience for every customer. We will explain how to combine online and offline data to truly understand customer intent and match it with the next best product or action.

One picture says more than 1000 words – we know about it. But what to do when we have milions records of our data? During my presentation I’ll show You how Tableau helps our Customers to see and understand data – and how Tableau embedded in Salesforce may change the way Your managers work with Salesforce. This may be a revolutionary change for all Salesforce users so … don’t miss my presentation!