Salesforce
Friday 
March 
17
, 
2023 
PDT
7:00PM
–
10:00PM 
PDT

Salesforce Live

Prague

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1:00pm ET

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Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams. 

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Celia Martinez, Celia Martinez, SVP Marketing, Caterpillar 

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Salesforce Live

Prague

Better solutions for a new world.

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Děkuji mnohokrát Trailblazer! 


Děkujeme Vám za účast na Salesforce Live v Praze.

 

Věříme, že Vás prezentace, živé ukázky a řečníci z řad našich expertů a zákazníků zaujali a inspirovali! Pevně doufáme, že jste využili také skvělé příležitosti k networkingu a sdílení svých zkušeností.

 


To byl Salesforce Live v Praze!

Salesforce propojuje firmy a jejich zákazníky. Znáte očekávání svých zákazníků a jste schopni je dlouhodobě naplňovat? Jste schopni poskytnout svým zákazníkům personalizované zkušenosti na cestě k nákupu vašich produktů nebo služeb a navázat s nimi dlouhodobý a skutečně blízký vztah? Na Salesforce Live jste dostali odpovědi nejen na výše uvedené otázky. V průběhu konference jsme diskutovali o aktuálních businessových tématech a ukázali, jak vám integrovaná CRM platforma - Salesforce Customer 360 - může prakticky pomoci vytvořit jedinečné spojení zákazníků s vaší značkou.

 

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Děkuji mnohokrát Trailblazer! 


Děkujeme Vám za účast na Salesforce Live v Praze.

 

Věříme, že Vás prezentace, živé ukázky a řečníci z řad našich expertů a zákazníků zaujali a inspirovali! Pevně doufáme, že jste využili také skvělé příležitosti k networkingu a sdílení svých zkušeností.

 


Vítejte na Salesforce Live v Praze!

Salesforce propojuje firmy a jejich zákazníky. Znáte očekávání svých zákazníků a jste schopni je dlouhodobě naplňovat? Jste schopni svým zákazníkům poskytnout personalizované zážitky na cestě ke koupi vašich produktů nebo služeb a navázat s nimi dlouhodobý a opravdu blízký vztah? Zúčastněte se Salesforce Live a odpovězte si nejen na výše uvedené otázky. V průběhu konference budeme diskutovat o aktuálních businessových tématech a ukážeme, jak vám integrovaná CRM platforma - Salesforce Customer 360 - může prakticky pomoci vytvořit unikátní propojení zákazníků s vaší značkou.

  

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Zde se můžete podívat na některé okamžiky z akce.

 Location:

Žofín Palace
Slovanský ostrov 226
Prague, 110 00


Agenda:

09:00                    Registration opens
09:20 - 18:00      Breakout sessions, demos and more

10:00 - 11:15      Main Session

18:00 - 19:30      Networking reception


Další zdroje

Customer experience

Více prodejů, lepší služby, hlubší porozumění zákazníkům.

 

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Data Management

Nadcházející virtuální akce a akce na vyžádání

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A day full of inspiration and innovation exchange.

We look forward to continuing the magic of in-person events in our Central region with Salesforce live events in Prague, Warsaw, Zurich, Dusseldorf and Vienna.

 
Get ready for another wave of inspirational keynotes and Salesforce breakout sessions, including with our Trailblazer customers and inspirational partners. Connect with Salesforce experts, your peers, and the local partner ecosystem for insights on how to drive the digital transformation of your business and put your customers first in all areas.


Jsme nadšeni, že se opět můžeme setkat osobně a společně zažít nezapomenutelnou atmosféru konferencí Salesforce Live v Praze, Varšavě, Curychu, Düsseldorfu a Vídni.

 

Připravte se na vlnu inspirativních přednášek a specializovaných panelů. Salesforce Live je unikátní příležitost k setkání s našimi partnery, klienty, kolegy a odborníky z vašeho oboru. Nahlédněte do strategií jak úspěšně řídit digitální transformací vaší firmy a jak vždy držet zákazníka v centru vašeho podnikání.

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Den plný inspirace, nápadů a inovací!


Jsme nadšeni, že se opět můžeme setkat osobně a společně zažít nezapomenutelnou atmosféru konferencí Salesforce Live v Praze, Varšavě, Curychu, Düsseldorfu a Vídni.


Připravte se na vlnu inspirativních přednášek a specializovaných panelů. Salesforce Live je unikátní příležitost k setkání s našimi partnery, klienty, kolegy a odborníky z vašeho oboru. Nahlédněte do strategií jak úspěšně řídit digitální transformací vaší firmy a jak vždy držet zákazníka v centru vašeho podnikání.

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Three good reasons why to join

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1.

Gain innovative insights

Learn more about solutions in the digital age through inspiring speakers, trends topics and reference stories of our Trailblazers.

Because companies are the best platform for change.

2.

Learn how to put customers first with Customer 360

Whether Sales, Service, Marketing or Commerce related challenges: our event program including our Innovative Companies like Slack, Tableau and Mulesoft offers answers for everyone in times of Business from anywhere.



3.

Meet the Trailblazer community

Enjoy an exciting exchange on our first Salesforce Live event in your region after the pandemic. You can look forward to exciting discussions with Salesforce experts, thought leaders, peers and partners.

Naši řečníci

Jitka Hajičová

Head of Retail Operations

ČSOB

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Martin Zdimal

CTO

Rixo

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Tereza Fukátková

Manager Data Analytics

Seznam

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Jiří Červinka

COO

VEKRA Group a.s.

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Věra Janičinová

Head of partnership & career development

Czechitas

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Miroslav Lapour

Chief Information Officer
LINET Group SE

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Naši sponzoři

Platinum

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Gold

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Silver

Tři důvody, proč se zúčastnit

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1.

Načerpejte inspiraci

Prostřednictvím příběhů našich zákazníků, inspirativních řečníků a nejaktuálnějších témat se seznámíte s tou nejmodernější technologií, která posouvá business ve 21. století kupředu.

2.

Objevte strategie jak dostat a udržet zákazníky ve středu vašeho podnikání

 Ukážeme vám, jak pomáháme firmám řešit problémy v oblasti prodeje, zákaznického servisu, marketingu nebo e-commerce pomocí inovativních produktů jakými jsou Salesforce Customer 360, Slack, Tableau a Mulesoft. Přijďte si poslechnout příběhy našich zákazníků a navzájem si vyměnit zkušenosti jak překonávat bariéry mezi jednotlivými odděleními a dostat zákazníka do středu vašeho podnikání.

3.

Seznamte se s naší “Trailblazer” komunitou

 Užijte si živé diskuse a výměny zkušeností se Salesforce odborníky, business leadery, klienty z vašeho oboru a partnery. To vše osobně a živě na našem prvním Salesforce Live v České republice po nucené pandemické pauze.

Podrobnosti o konferenci v kostce:

Místo konání
Palác Žofín

Slovanský ostrov 226
Prague, 110 00

 


Agenda:

08:30                    otevření registrace
09:20 - 18:00      Specializované přednášky, dema, živé ukázky a další.
10:00 - 11:15      Hlavní program
18:00 - 20:00      Networking, večerní recepce

 

 


 

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Location

  • For those taking public transit, the Grand Red Line stop is just two blocks away.

  • If you plan to drive, the venue is easily accessible from the I-90/94 Ohio St. exit or Lake Shore Drive.

  • When it comes to event type, meet your attendees where they are.

Agenda

9:20 - 9:50 CET

Customer 360 - Intro to the Salesforce's platform & solutions

In times of uncertainty, customer loyalty can become a life-or-death factor for companies. The best way to build resiliency is to unify all your teams around the customer. With a shared view of your customers, teams can better address these needs. This way the sale closes faster. Marketing hits the mark. Service comes with more smiles. And customer loyalty leads to healthy business.

MARTIN ZDIMAL, CTO, RIXO

michal mravinac, Regional Sales Director, salesforce

Ronald Klacman, Account Executive, Salesforce

10:00 - 11:15 CET

Main Session - Finding solutions for a new world

We are living in a new world. From a slowing economy with high inflation rates and skyrocketing energy costs to the first signs of future climate conditions. Businesses need to keep pace to stay connected to their customers while reducing costs and increasing efficiency. We show how technology can help meet these challenges and find new solutions for this new world.

Jitka Hajičová, Head of Retail Operations, ČSOB

Věra Janičinová, Head of partnership & career development, Czechitas

Nadine Wolanke, GM & SVP Central Eastern Europe and Austria, Salesforce

Jan Moravec, Senior Account Executive, Salesforce

Laura Goci, Senior Manager, Solutions Engineering CE & EE & AT, Salesforce

11:30 - 12:00 CET

Commerce Intro - How to drive profitability in B2B e-commerce

According to Gartner, by 2025, 80% of B2B sales interactions between suppliers and buyers will take place through digital channels. B2B companies must adapt to meet ever-changing customer expectations.
What are the hallmarks of a highly effective B2B commerce experience - especially when companies want to establish a direct relationship with end buyers?

MIROSLAV LAPOUR, CIO, LINET GROUP

VLAD IONUT STOICA, ACCOUNT EXECUTIVE, COMMERCE CLOUD, SALESFORCE

ViKTOR BARTUSEK, SENIOR ACCOUNT EXECUTIVE, SALESFORCE



11:30 - 12:00 CET

A real time platform for Customer Magic

Bring the power of in-the-moment data to Customer 360 with the first-ever real-time CRM. With Genie, your ability to make magical experiences is unstoppable.

LAURA GOCI, SENIOR MANAGER, SOLUTIONS ENGINEERING CE & EE & AT, SALESFORCE

12:10 - 12:40 CET

Sales Intro - Strategies for uncertain times - winning with data-driven selling

Sales leaders are under tremendous pressure, especially during challenging times. What do they need to consistently hit their targets? Trusted, intelligent technology companion helps accelerate deals, boost rep productivity, and strengthen relationships with customers. Learn how sales leaders can navigate through the headwinds and achieve efficient growth with data-driven selling.

JIŘÍ ČERVINKA, COO, VEKRA GROUP A.S.

JAN MORAVEC, Senior Account Executive, SALESFORCE

NINA JACHNA, SOLUTION ENGINEER, SALESFORCE



12:10 - 12:40 CET

IT Intro - Rethink Everything: The Role of the CIO in a Digital-First World

CIOs need to remember that their businesses, the customers they serve, and the world around them have changed forever. This means our roles are even more diverse, with responsibilities that go well beyond providing traditional IT support. In the post-pandemic world, the work of the CIO is closely intertwined with every strategic decision a company makes - especially in regards to productivity.

JITKA HAJiČOVÁ, HEAD OF RETAIL OPERATIONS, ČSOB
Tomáš Kolín, Senior Solution Architect, ČSOB

George Loukidi, ENTERPRISE ACCOUNT EXECUTIVE,  SALESFORCE

Ruslan HorbenkO, CSG DIRECTOR, SALESFORCE

Markus pAUS, SENIOR ARCHITECT, SALESFORCE


12:50 - 13:20  CET

Service Intro - Scale your business with efficient automation

Cost savings, automation, productivity and efficiency... All organizations have these KPIs, but not all manage to meet them. Learn why market leaders choose Salesforce's Service Cloud to successfully meet their business challenges today.

MICHAL TRS, VP Engineering, AVAST

Piotr Fąderski, RVP CEE, SALESFORCE
Sebastian Krzyska, SOLUTION ENGINEER, SALESFORCE


12:50 - 13:20 CET

Multi-cloud implementation for financial services

Major system and business transformation often comes with numerous challenges while solid partnership helps to successfully overcome them. During this session you'll get the insights on how open and transparent collaboration between Volkswagen Financial Services & Merkle led to proper planning, timely execution and ultimate success of 3 years long transformation process across sales, service and marketing.

Pavel Kučera, Head of Digital and Direct Sales,Volkswagen Financial Services

Josef Gorgan, Salesforce Platform Director, Merkle

13:20 - 13:50 CET

Automate and integrate anything. Empower everyone with MuleSoft.

MuleSoft helps organizations worldwide to deliver integration projects on average 3x times faster, automate repetitive manual tasks which results in hard dollar savings and reduction of complexity.


Learn from one of the biggest utility company from the region, Alpiq, on how they are reducing 200 interfaces to 50 APIs by using the MuleSoft API led approach.

MOHAMED-AMINE AJIL, Head of Systems Integration, ALPIQ.COM

Istvan Viz, SENIOR ACCOUNT EXECUTIVE, MuleSoft



13:30 - 14:00 CET

Marketing Intro - Trusted customer relationships through data-driven moments

In this digital world as of today, marketers face new challenges. There are some basic questions marketing leaders need to answer in order to stay cost-effective and develop new successful strategies.
How can they know customer behavior and preferences when the traditional methods like third-party cookies are no longer supported by the big players?

Petra Olajos, Regional CRM specialist, iSTYLE

MICHAL RULIK, Account executive, SALESFORCE

Gabriela Serbu, Solution Engineer, SALESFORCE



14:00 - 14:20 CET

Digital transformation in Real Estate industry - customer portal at CRESTYL real estate

Crestyl is the Czech market leader in developing multipurpose residential, retail and commercial properties.

During our keynote you will see how Crestyl is leading the real estate market by creating Custom Digital Experience portal based on Salesforce Experience Cloud, allowing clients to monitor progress of development, configure furbishment and communicate with developers.

Zdenek Pejcel, Country Director, Nextview Consulting

14:10 - 14:40 CET

How Kiwi.com uses Slack in their everyday operations

Kiwi.com has been helping its users to hack travel for more than 10 years. Join this session to learn how Kiwi.com uses Slack's Digital HQ in their everyday operation to facilitate internal and external collaboration, all while speeding up processes through automation and integration.

Fareyd Aly Bonnett, Manager of Internal Communications, kiwi.com

Nina Koch, Director Customer Success CE, Slack



14:30 - 15:00 cET

How Česká spořitelna and Seznam work with data

Analytics by Tableau helps you understand and take action from data for growth, cost savings, and a competitive edge. We’ll discuss how Česká Spořitelna and Seznam use Tableau in their business.

Iveta Svobodová, Data Area Lead, Česká Spořitelna

Tereza Fukátková, Manager data analytics team, Seznam

PAVEL Čejka, RVP CEE & AT, Tableau

14:50 - 15:20 cET

Masterclass Sales  - Explore Revenue Operations for Sales and Finance

When customers are ready to evolve, they definitely don't want inefficient processes holding them back. By adopting CRM and Revenue Cloud tools, you'll get rid of internal handoffs or disjointed data between sales and finance. Simplify, consolidate and bring the entire product-to-cash continuum onto one revenue management platform.

Jan Řežáb, CEO & Co-founder, Time is Ltd.

Anna vlasova, ACCOUNT EXECUTIVE, salesforce

Denis Tomíšek, ACCOUNT EXECUTIVE, SALESFORCE

Anastasia Drey, SOLUTION ENGINEER, Salesforce



15:10 - 15:30 CET

Collection force – utilizing Salesforce platform for debt collection

With the economic, healthy, and regulatory crises, the growing urgency to manage credit risk, and invest in collections has never been so important. As the credit risk is increasing across the industry, bad debt will require management which has to be scalable and balanced for improved efficiency to react to new challenges. If you are curious about collection management on Salesforce, join us.

Jiri Mach, CEO & Founder, Enehano Solutions

Martin Hronek, Senior Business Architect, Enehano Solutions


15:30 - 16:00 CET

How has Deloitte Digital reimagined customer experience in insurance?

Deloitte Digital will guide you through the journey of our customers in the insurance industry and explain to you how we have helped our customers with digital transformation by leveraging the Salesforce solution.
We will show you Deloitte Digital's accelerators that we use to achieve your goals quickly.

Pavel Urban, Salesforce Practice Lead CZ, Deloitte Digital

Petr Kocura, Salesforce Business Lead CZ, Deloitte Digital

15:40 - 16:00 CET

A company's guide to Quote to Cash - Revenue Cloud benefits & considerations

Deep dive into real life challenges and business considerations leading into a successful Revenue Cloud implementations, learn more about improvements and benefits realized by our clients from a streamlined Quote to cash process.

Marian Grofcik,CTO & Co-Founder,bluez.io

16:10 - 16:40 CET

OpportunITy – New chances for companies and talents through reskilling

The job market is changing - new knowledge and skills are needed. For the Salesforce ecosystem alone, we expect 14.000 net new jobs in the Czech Republic by 2026. Find out in our discussion panel why companies need to endorse learning new skills and further education to remain successful. Particularly, reskilling opens up completely new career opportunities for motivated talents.

Věra Janičinová, Head of partnership & career development, Czechitas

Martin Humpolec, MVP CZ

Jiří Mach, CEO & FOUNDER, enehano

JAN MORAVEC, ACCOUNT EXECUTIVE, SALESFORCE


16:10 - 16:40 CET

Masterclass Service - Earning lifelong customers with efficient service

Shift value to the contact center via Salesforce Voice Cloud by connecting phone calls to CRM. Increase productivity and reduce costs by displaying information from multiple systems in one workspace, create contextual awareness of the customer and increase sales by providing personalized interactions.

Nadja Legler, Strategic Account Executive, SALESFORCE
Sebastian Krzyska, SOLUTION ENGINEER, SALESFORCE

16:50 - 17:20 CET

Masterclass Commerce & Marketing - Drive revenue with Commerce and Marketing

Join this session to learn how Commerce Cloud and Marketing Intelligence can operate together in this digital-first world to deliver tangible results and act as one unit to delight your customers.

Vlad Ionut Stoica, ACCOUNT EXECUTIVE, SALESFORCE

Nikita Volosins, ACCOUNT EXECUTIVE, SALESFORCE

16:50 - 17:20 CET

How Salesforce technology can support Sustainable Business Transformation

The session is focused on our experience delivering sustainable business transformation using Salesforce, Financial Services as illustrative example

- Experience from Financial Services Cloud, Marketing Cloud and Salesforce Industries implementations
- Best practice for achieving business benefits
- Net Zero Cloud, sustainability maturity in the region and how does Salesforce fit into it

Jan Malý, Technology Salesforce Lead CZ, SK, HU, RO, Accenture

Jan Zvěřina, Strategy & Consulting Manager Financial Services, Accenture

Karel Kotoun, Strategy & Consulting Banking & Sustainability Lead CZ, Accenture

 

 

17:30 - 18:00 CET

Masterclass IT - Uplevel Data Security with Salesforce

How IT teams can manage End-to-End delivery of Security Services natively on the Salesforce Platform.

Jakub Opalka, ACCOUNT EXECUTIVE, SALESFORCE

NINA JACHNA, SOLUTION ENGINEER, SALESFORCE

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A day full of inspiration and

innovation exchange.


Remark I:
Participation in this event is free of charge. The approximate value of this event is €100 total per person, including meals and giveaways.We are committed to high ethical standards and intend for this hospitality to comply with all applicable laws, regulations and ethical rules regarding gifts and hospitality that apply to your employer, government or agency. By completing the registration, you certify that your participation is in compliance with all such requirements. If your employer's ethics rules require that you not attend or pay the cost, please let us know. This hospitality is offered without promise or favor to Salesforce or any of its affiliates in any way. In addition, neither party is expected to provide any exclusivity in return for the offer. Finally, Salesforce makes this offer with the understanding that it will not be excluded from procurement opportunities with your employer as a result of such offer.

 


Remark II:
All official hygiene and safety regulations apply at our event. We will inform you about these in advance.

 

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