Your association is using an aging, over-customized Association Management System (AMS) that no longer meets the needs of your organization. Over time your business evolved, but your AMS did not. A patchwork of customizations over the years has turned into technical debt and now the system is fragile and expensive to maintain.Â
You need the agility to evolve your association’s business model without running into constraints imposed by your IT infrastructure. You want the freedom of choice to select the best products and implementation partners for your organization. You want an open platform that stays open throughout the lifecycle of your solution.
Because Salesforce is a platform, it can flex and scale to meet your association’s precise needs at any given time. But you can also plan to implement Salesforce incrementally for critical needs as your association transitions from its older systems – an approach that allows you to allocate budget across cycles while consistently showing return.Â
Join Matthew Van Cleave, VP, nonprofit industry specialists at Salesforce.org, and Mark Patterson, CEO of FÃonta, for an enlightening discussion about the art of the possible when it comes to Salesforce and associations.Â
Learn about:Â
How associations are already using Salesforce to manage product sales, communicate value propositions, and drive meaningful engagement with their members.Â
Building a roadmap for enterprise use of the Salesforce platform by sequentially implementing for specific business units.Â
Ways that an incremental implementation of Salesforce can help with adoption and show ROI to your association decision makers.
Mark Patterson has been involved in the software technology industry for his entire career and has spent much of it building and leading teams responsible for designing, implementing, and supporting solutions for clients.
Prior to joining FÃonta, Mark spent nearly 10 years at Aptify, a leading provider of association management systems for large membership organizations where he served as COO with responsibility for running the day-to-day business.
Matt Van Cleave leads a team of nonprofit industry veteran leaders, including CIO's, CDO's, CMO's and grantmakers, whose lived experiences inform our customer relationships, build trust, and spark our customers' innovation & business transformation.
Matt has worked closely with associations & technology since the 90's, including leadership roles at Aptify, NetSuite/Oracle and Salesforce.
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