Jay Dudley leads Local Government engagement across London and the West Midlands, bringing over 15 years of experience with local authorities and a strong commitment to public service rooted in his working-class Black Country background.

Growing up with a parent in council ICT, Jay gained early insight into the challenges local governments face—both internally and as a resident. This inspired a career focused on helping councils use technology to better serve their communities.

He’s seen how legacy systems hold the public sector back, with fragmented data and disconnected services. At Salesforce, he found a platform designed to change that—unifying services, rebuilding trust, and improving outcomes for residents.

Jay is known for his honest relationships, creative problem-solving, and passion for making a real impact. With a background in the music industry and a love for culture, food, and travel, he brings both heart and innovation to the public sector.

Amanda supports public sector clients in the North West of England and Wales Territories, through digital transformation in financially constrained times. With experience across business ownership, SaaS, housing, and compliance, I bring a consultative, people-first approach grounded in both commercial and operational expertise.

She's led high-performing teams, launched tailored platforms to improve service delivery, and consistently driven growth. Since joining Salesforce in 2024, I’ve continued to support complex change while staying at the forefront of sector learning and innovation.

Her strength lies in 'listening to customers', demystifying disruption—delivering practical, scalable solutions that give public sector organisations clarity, confidence, and long-term impact.

Imani joined Salesforce in 2019 and supports local government customers across the South East and South West of the UK. She helps councils transform services through data, AI, and CRM—delivering streamlined, citizen-centric experiences in areas like housing, social care, and contact centres.

With a background in digital transformation and a passion for removing friction from essential services, Imani partners with teams to unlock efficiencies, improve outcomes, and create meaningful impact for communities.

Jason joined Salesforce in 2023 and supports Local Government customers across East Midlands, Yorkshire and the Northeast of England. Jason has over 24 years in the ICT industry working in many industry verticals such as logistics, retailing, telecommunications and the public sector. With a background in infrastructure technologies, unified communications and cyber security, Jason understands how Local Authorities can combine their existing ICT estates with Salesforce capabilities to lead to significant efficiency gains as well as significant improvements in customer service.

Karen joined Salesforce in 2022 as a Senior Solution Engineer, where she supports local authorities on their digital transformation journeys. She advises on and showcases innovative solutions across contact centres, citizen services, customer engagement, data analysis & insights, system integration, and AI. Her main focus is on enabling public sector clients to streamline processes, enhance citizen interactions, and unlock greater value from their technology investments.

With over a decade of experience helping clients achieve measurable outcomes across diverse industries and in different countries/markets, Karen brings a wealth of insight and practical expertise. Karen is passionate about transforming public services to be more accessible, efficient, and impactful - ensuring that technology works for both the people delivering services and the communities they serve. 

 Iraia joined Salesforce in 2021 as a specialist for quoting and billing processes and then moved to the Local Government team in 2023. She supports customers in Central and East of England and has experience in supporting complex requirements and digital transformation initiatives in Public Sector with a background on Identity and Governance. She focuses on putting community outcomes first by showing the value technology has to change people’s lives.

 Josh is a Salesforce professional with a background in cyber security, working with local government across the North West, North England, Wales, and the South West.

Since joining Salesforce, Josh has supported councils across the UK in exploring digital-first solutions that improve citizen services, boost operational efficiency, and meet the growing expectations of their communities.

Josh is passionate about how technology and AI can transform the way citizens engage with the councils they live within — enabling digital-first initiatives that match rising demand with smarter, more responsive service delivery.

With expertise spanning cyber resilience and public sector innovation, Josh partners with local authorities to help them modernise critical services and build trusted, future-ready platforms that deliver real value to citizens.

Scott is an experienced Salesforce professional specialising in the public sector, with a focus on local government across London, the East of England, and the Midlands.

At Salesforce, Scott has led key digital transformation projects with organisations including the Greater London Authority, Halton Borough Council, North Lincolnshire Council, and Camden Borough Council to name but a few.
Scott is passionate about helping local authorities modernise services and deliver real, lasting change in people’s lives. His work focuses on empowering public sector teams with digital tools that improve efficiency, enhance citizen engagement, and support better outcomes for communities.

With deep experience in both local and central government, Scott partners with public bodies to drive citizen-centric, digital-first transformation that has measurable impact. 

 Hisham is a Senior Solution Engineer at Salesforce, supporting local government, transport bodies, and public agencies across the UK. Since joining in 2022, he has partnered with local authorities to demonstrate the practical value of AI, data, and CRM technologies — always with a focus on clarity, usability, and outcomes.

With prior experience delivering digital transformation programmes for commercial organisations, Hisham brings a pragmatic approach to solving complex challenges. Driven by a belief that innovation should be accessible, Hisham is particularly focused on challenging perceptions often associated with public services — from administrative burden to bureaucratic inefficiency — and enabling teams to deliver smarter, faster, and more human-centred services.

David joined Salesforce in 2023 and works with local government customers across the England and Wales to join up their data silos to realise benefits from connected digital processes.

David has a long experience of what works and what doesn’t work in the public sector. He started his career in the Royal Navy dealing with the complexities of supply chain logistics, budget and policy constraints and how to deliver value 1,000s of miles from home.

He volunteers for various charities and is an Ambassador for TeenTech the charity focussed on helping teenagers to bring their ideas to life. 

Gurdip leads Salesforce’s Local Government engagement across the UK, bringing over seven years of experience in public sector technology and a proven track record of delivering meaningful transformation.

Before joining Salesforce in 2025, Gurdip played a key role in scaling digital adoption across UK policing and local government. He worked directly with 39 of the UK’s 43 police forces - growing adoption from just one to over 90% - and supported more than a third of all UK councils in modernising their digital capabilities.

Gurdip is driven by a passion for data and its power to improve outcomes. He’s particularly focused on the sector’s challenges around data infrastructure, integration, and readiness - areas where he brings deep insight and hands-on experience.

Known for his energy, curiosity, and collaborative style, he is committed to helping councils harness technology to build smarter, more connected communities.