Most large companies are transforming faster than ever before. According to Accenture, the macroeconomic volatility has increased by 200% since 2017 as compared with 4% from 2011-2016*. Those enterprises that are winning in today's environment share common traits: they are embracing a reinvention of themselves through a strong digital strategy with data at the centre.

In this webinar hosted by Jason Murphy, Accenture's EMEA lead for Personalised Experiences you will discover how leading brands like Heineken drive their data strategy and the tools they use to create a 360 view of a customer in the world of Generative AI.

Vaishali Sachdev, Global Director of Marketing Technology at Heineken and James Bishop, VP EMEA, Data Cloud at Salesforce will be sharing insights into Data Cloud use cases, the importance of a strong data strategy and real challenges enterprises face today.

*_{From Accenture's report 'Productivity: The next competitive edge'.}