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 This one-day Salesforce Summit event features keynotes, live product demonstrations, and panel discussions covering AI transformation, data analytics, ethics, security, and customer experience. Industry leaders and partners will share real-world insights, followed by an afternoon focused on Data Cloud, Tableau Next, and Agentforce Service. The day concludes with a Special Guest session and networking opportunities over lunch and cocktails.
All times listed in Eastern European Time (EET) zone local event schedule; subject to minor updates prior to the event.
Every enterprise racing to deploy AI agents runs into the same wall: the models are ready, but the data isn't. Fragmented systems, duplicate records, and siloed customer profiles mean AI has to guess. Salesforce changes that equation. By unifying customer, product, and operational data into a single, governed source of truth, we give every AI action — from Agentforce automations to predictive insights — the grounding it needs to act with confidence instead of assumption.
What does a seamless, real-time data workflow actually look like? In this session, Ksenija Morrison Irina Mateescu and Tibor Horvath connect the three pillars of the agentic marketing process. Discover how raw customer signals stream into the unified data platform, get transformed into natural-language visual insights through native AI analytics, and immediately trigger targeted customer journeys
Customer expectations have never been higher — and the bar keeps rising. In this session, you will discover how Salesforce is redefining what great service looks like in the age of AI. From intelligent contact centers that resolve issues faster and better, to field technicians armed with real-time AI guidance on-site, to provide seamless customer experiences that feel effortlessly personal.
Desislava Bakardzhieva is an accomplished Bulgarian theatre, film and television actress. She graduated in Acting from the Krastyo Sarafov National Academy for Theatre and Film Arts and later specialized in film directing. She has performed in more than 20 theatrical productions and is widely recognized for her roles in the popular Bulgarian television series Glass Home, The Family and Stolen Life. She also holds a PhD focused on the film industry in the contemporary information environment. Alongside her artistic and academic career, Desislava is the owner of Kryolan Professional Makeup Bulgaria.
Ralitsa is the co-founder of Clearcue, an AI-native platform that tracks buying signals across the internet so sales teams only reach out to people ready to buy.
She has spent 15+ years in the tech and startup ecosystem: coding since 13, co-founded Appolica, Bulgaria's first venture studio, at 20, and has been advising and angel investing in early-stage startups ever since. Forbes 30u30 and Forbes Female Leader 2024.
She is a vocal supporter of women entrepreneurs and working moms who refuse to shrink their ambitions.
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