Salesforce Summit Reykjavik

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Salesforce Summit Reykjavík

Thursday

4th

June

,

2026

8:30am

-

1:00pm

Join us for an exclusive Salesforce Innovation Day in Iceland, where we bring together industry leaders, customers, and experts to explore how CRM, trusted data, and AI are transforming the way organizations operate.

Whether you are looking to optimize current processes or explore what is next with AI, this session is designed to spark ideas and provide actionable insights.

Register now

Accelerate Your AI Journey with Insights from Industry and Solution Experts

Learn from the Agentblazers

Hear from leaders and first-movers who are already deploying AI at scale, and gain insights into their successes and challenges.

Get Answers to Your AI Questions

Dive into the key areas that will drive your AI success, including competitive advantage, automation, data readiness, and regulatory compliance.

Transform Your Organization

Discover practical strategies for harnessing the power of agentic AI, learn how to upskill your teams, and how to create a culture ready for the future of business.

Speakers

Rajeev Shekhar

Distinguished Agentforce & Data 360 Architect

Kristin Fossum Eriksen

Prime Territory Account Executive

Bendik Lid Brunvoll

Lead, Account Solution Engineer

Kristina Kakevska

Lead, Account Solution Engineer

Adam Weisman

Lead, Specialist Solution Engineer

Sturla Sigurdsson

Head of Iceland

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Our Agenda – Your Schedule for Success

Through a mix of keynote inspiration and focused breakout sessions, you will discover practical use cases across Marketing, Sales, Service, and more — and how these capabilities come together to drive efficiency, smarter decision-making, and better customer experiences.

8:30 - 9.00

Registration and Networking

Welcome to the Salesforce Summit Reykjavík. Enjoy coffee and morning refreshments while networking. Registration opens at 8.30.

9:00 - 9:45

Opening Keynote: From Data to Decisions - The AI-Powered Enterprise

Kick off the day with a forward-looking view on how CRM, trusted data, and AI come together to drive smarter decisions, operational efficiency, and business growth.

9:45 - 10:00

Networking Break

10:00 - 10:30

Marketing Reimagined: Personalization at Scale with AI

Explore how marketing teams can leverage real-time data and AI to deliver personalized, relevant experiences across every customer touchpoint.

10:30 - 10:45

Networking Break

10:45 - 11:15

Sales Transformation: Smarter Pipelines, Faster Deals

See how sales teams can use AI-driven insights, automation, and unified data to prioritize opportunities, increase win rates, and accelerate revenue.

11:15 - 11:45

Coffee Break with Light Lunch

11:45 - 12:15

Service Excellence: Intelligent, Proactive Customer Support

Discover how AI and automation empower service teams to resolve cases faster, anticipate customer needs, and deliver seamless support experiences.

12:15 - 12:30

Networking Break

12:30 - 13:00

Agentforce in Action: Your Digital Workforce

Experience how Agentforce enables AI agents to support employees across functions — from answering questions to executing tasks — all grounded in trusted business data.

13:00

Closing & Next Steps: Turning Insight into Action

Wrap up the day with key takeaways and clear next steps to bring these innovations into your organization.

Multi-track Schedule

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TRACk 1

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TRACK 2

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TRACK 3

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TRack 4

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Detailed Agenda

Please use the Filter Button on the Top right to filter by stages and interests (tracks)

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Meet our Partners

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