Join us as we start the day with breakfast and freshly brewed coffee to energise you for the exciting event ahead.

We will kick off the day with a warm welcome from our Salesforce leaders.

• Lou Ashbrook, Salesforce

• Simon Collinson, Salesforce

Citizens and students expect more from the organisations they interact with. By connecting data, people and AI, organisations can create simpler, more personalised and responsive experiences — while empowering employees to deliver better outcomes for the people they serve.

Let’s explore what this looks like in action, and hear from organisations about their journeys, learnings and vision for what’s next.

• Chris Panell, Salesforce

Hear from First Group, University of York and more on their journeys to transform services and experiences. Discover their AI ambitions, key learnings and how they’re thinking about the future of public services and education.

Take a short break and enjoy some coffee and snacks.

Explore how marketing teams across Education and Public Sector are using technology, data and AI to connect with their audiences, deliver more personalised experiences and drive meaningful impact.

Through real-world use cases, discover practical approaches to addressing common marketing challenges, improving engagement and delivering better outcomes for the communities and organisations they serve.

• Navneet Johal, Salesforce

Hear how this organisation is exploring the potential of AI to transform the way they work, improve experiences and deliver better outcomes. Discover real-world insights, lessons learned and opportunities to put AI into practice.

Enjoy lunch and take the opportunity to connect with fellow attendees, share ideas and continue the conversations from the morning sessions.

This session bridges practical delivery with strategic public value. It explores how education, public sector and allied organisations are connecting their services to deliver better citizen & student experiences, using AI and modern delivery frameworks to do so faster and more cost-effectively.

 • Jude Comber, Alscient

Discover the latest product innovations, demos, and industry trends transforming how public sector & education organisations connect with citizens & students.

Take a short break and enjoy some coffee and snacks.

It’s widely known that AI is only as good as the information that it’s grounded upon, but how does that apply when the information sits across your entire enterprise? In this session we’ll explore how organisational data can now be accessed through a multitude of difference surfaces, such frontier models like Claude, whilst ensuring trust, audibility, permissions and a deterministic approach are at the centre.

• Kevin White, Salesforce

Citizen expectations are rising, data is multiplying, and the pressure to deliver more with less has never been greater. AI is no longer a future consideration — it's a present opportunity.

We explore real-world stats shaping the public sector AI landscape, bust common myths holding transformation back, and unpack three high-impact areas where AI delivers measurable value for government. 

You'll leave with five practical tips to build momentum and one simple question that could change where you start.

• Andy Trisconi-Smith, Salesforce

We'll close the day with key takeaways and practical next steps, followed by an opportunity to connect, exchange ideas and continue the conversation with peers and Salesforce experts.

If you are free to stay around, the Salesforce & Alscient teams invite you to join us at Banyan in central Leeds to continue the discussion and networking over drinks and snacks!