SMS messages and marketing sends via email are up 68% from 2020, while email conversion rates are down 29% during that same period. In response, marketers are turning to personalization to cut through the noise and using automation to not only scale targeted marketing efforts, but succeed without a large budget.

During this webinar, RCG audiences will experience Salesforce and VML’s insights on the power of personalization and automation, how to formulate their data architecture and identify the key pillars of achieving data maturity. Ultimately, attendees will leave with the knowledge to ensure alignment across all areas of their business.