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What is old is new again. Hospital foundations are rebuilding the path from mass to major giving as they navigate one of the most complex fundraising environments in recent memory.
With concerns around cuts to federal grant funding, to managing risk and security concerns, grateful patient programs sit at the center of the answer. They connect high-touch clinical experiences to major gift pipelines, and they only work when the infrastructure behind them can move a donor from a first gift to a planned gift over time.
Join McLeod Health Foundation, Salesforce, and Agile Cloud Consulting for a webinar and a conversation on what grateful patient programs will look like in 2030 and what foundations should be building toward now.
- Expanding donor types beyond the usual major gift focus, including planned giving, employee giving, and bequests.
- Entry points for building or strengthening a grateful patient program, wherever your foundation is starting from.
- How to build the infrastructure that moves donors from mass giving to major giving, including digital engagement that supports the climb.
- How to retain high wealth donors as physician turnover accelerates, and how to build direct relationships with private practices before a departing doctor takes patients with them.
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