To create a seamless and impactful donor experience, nonprofits need an integrated marketing strategy that incorporates multiple channels. While digital tools are essential, tried-and-true methods like direct mail remain a powerful component, often driving online donations and funding a significant portion of the operating budget. A siloed approach can lead to wasted marketing spend and a disconnected experience for your constituents.
Join us to learn how to build, manage, and measure successful multi-channel campaigns using Salesforce, with a special focus on incorporating direct mail effectively. This session will provide the tips and tricks you need to optimize your strategy, maximize your return on investment, and report on your results.

In this webinar, you will learn to:

• Build a Cohesive Multi-Channel Strategy: Break down internal silos to create a unified marketing culture that puts the constituent first across all channels
• Integrate Direct Mail Effectively: Understand direct mail fundamentals and workflows for house files and acquisition to see how it fits into a larger campaign
• Effective Targeting: Use Campaigns and Data Cloud to create targeted segments and a real-time, multi-channel view of all constituent communications
• Unlock Powerful, Actionable Reporting: Use source codes to measure the performance of every segment and package, allowing you to refine your strategy based on data
• Manage Costs and Maximize ROI: Track projected and actual costs for each campaign