Join us for a one-hour deep dive into how mission-driven organizations are using Salesforce Marketing Cloud Engagement to deliver personalized, multi-channel experiences at scale—from donor journeys to volunteer outreach to event promotion.

Our industry expert, Jessica Hopkins, will lead this session, sharing advanced tools, real-world examples, and nonprofit-specific strategies to help your team do more with your data—and amplify your mission through smarter engagement.

Will Skelly, Vice President of Information Technology at the USO, will also be joining us. He will share the process that the USO underwent while considering how to best engage with every constituent, including program participants, volunteers, and donors, and explain why they ultimately chose Marketing Cloud Engagement.

What You’ll Learn:
* How to build and optimize journeys across email, SMS, and web
* Smart segmentation using Data Extensions and Contact Builder
* Dynamic content personalization with AMPscript and Einstein
* How to analyze, test, and optimize performance
* Real nonprofit use cases and campaign ideas