How do you move someone from signing up for your newsletter to becoming a monthly donor, an advocate, or a long-time supporter? With Marketing Cloud Account Engagement, nonprofits can create thoughtful, automated journeys that deliver the right message at the right time—without burning out your team.

Join us for a 1-hour session where we’ll explore how nonprofits are using Account Engagement to personalize communications, automate outreach, and prioritize high-value supporters with lead scoring and grading.

Our industry expert, Jessica Hopkins, will lead this webinar, sharing real-world examples and showing how your team can use data-driven insights to build lasting connections that drive your mission forward.

What You’ll Learn:
* How to create engagement journeys using Engagement Studio
* Personalization and segmentation strategies
* How lead scoring & grading can help you focus efforts
* Reporting and insights that tell your impact story
* Real nonprofit use cases and campaign examples