Serving business customers is becoming more complex, nonetheless it is also the dynamic backbone of the economy and it represents a worthwhile opportunity for telcos as growth proves difficult in other market segments.
With their existing positioning in the B2B sector today, Telcos have the potential to become the trusted partner orchestrating and delivering a much broader portfolio of solutions and products to their business customers. But to achieve this, they need to transform into and operate as a modern digital business.
Salesforce and McKinsey are partnering up to support Telcos to tackle business and IT transformation in one go - also by leveraging latest innovations such as predictive and generative AI in B2B Sales to turbo-charge B2B growth. Join us for an insightful discussion and opportunity to connect with industry leaders.Â
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