Starting small can drive big results. Hear how one University of Kentucky Dean flipped the script and partnered with campus leadership in a unique way to foster student belonging with Salesforce.

Get ready to level up your email game by attending 'Inbox Chronicles'—where mastery meets innovation in email. Score big by discovering ways to optimize email management, empower constituent-centered campaigns, and implement practical strategies to achieve winning results. Presented by the Purdue for Life Foundation team and powered by the Marketing Cloud system, this presentation will help you refine your communication skills and become an email champion.

Join us for a deep dive into a MuleSoft & Salesforce Better Together journey with University of Chicago’s Alumni Relations & Development team. Learn more about the integration requirements for implementing UC’s Salesforce CRM for Advancement and why they chose MuleSoft to drive their integration strategy. We will take an in depth look into their current integration architecture and view their roadmap for expanding MuleSoft across campus teams into the future.

Hear from Iowa State University on their experience building out their Salesforce enterprise instance including how they built the team, expanded marketing engagements and optimized integrations.

In early 2022, Purdue University Online’s Marketing and Recruiting efforts were a collection of individual program-level strategies, graphics, and messages. After two years of rapid growth and program expansion, performance was unpredictable, and best practices were often not shared across campaigns. So in conjunction with a move from an individual Salesforce instance to a campus-wide enterprise Salesforce ecosystem, Purdue University Online redefined their email marketing and recruiter outreach strategy from the bottom up. With a focus on student-centric language, brand-forward messaging and timely information sharing, one year after launch, engagement metrics are up over 35%.

From advising to degree completion, discover how DePaul University and Cloud for Good created a one-stop learner success model that provides a holistic view of every student, supporting their success throughout the entire lifecycle.

The UK Invests program, a collaborative venture with Fidelity Investments, represents the University of Kentucky's commitment to student financial wellness. Through Salesforce's Education Cloud, we harness the power of CRM to organize and access data seamlessly. The Marketing Cloud automates communications, fostering engagement and participation in the program. Tableau's analytical prowess allows us to assess the program's impact, providing invaluable insights. Our proposal will illustrate how Salesforce and Tableau's combined capabilities can effectively drive innovative student success programs like UK Invests.

How can you get ahead of constituent needs and expectations? We’ll show how you can unify data, activate insights and leverage real-time personalization to enhance the moments that matter—whether it’s identifying and supporting at-risk students earlier, or surfacing the interests that motivate a donor today.

Lessons learned from transitioning to Salesforce.
Hear from the University of Chicago Alumni relations team, who went live with Salesforce and UC Innovation’s ascend in April, about how changes in technology led to changes in support, governance, and roles within the team.

The relationship between technology leaders and business stakeholders is critical to a project’s success. Join Loren Malm, CIO at Ball State University, to discuss how IT can play an integral role in shaping an institution’s long-term strategic plan and the day-to day impact this relationship has on an implementation project/initiative.

Join us for a panel discussion with higher education marketing and IT leaders as they discuss their perspectives on the ongoing challenge of recruiting and retaining great Salesforce teams. Whatever your role, this session will provide strategic insights and actionable takeaways to help you build and maintain a high-performing Salesforce team on your campus.

The relationship between technology leaders and business stakeholders is critical to a project’s success. Join Loren Malm, CIO at Ball State University, to discuss how IT can play an integral role in shaping an institution’s long-term strategic plan and the day-to day impact this relationship has on an implementation project/initiative.

University of Michigan's Taubman College uses Journey Builder to combat dropping application numbers. U-M's Taubman College automates targeted emails to prospective, applied, and admitted students delivering hyper-personalized content at every stage. Through a series of 6 distinct journeys to different programs across the college, email content motivated students to apply at increased rates and record their decision to attend the university. U-M’s Taubman College has seen an increase in applications for the 3rd consecutive year due to these efforts.

Like Harvard, many Higher Ed institutions have highly federated business models, creating unique challenges as well as opportunities for central IT organizations to catalyze and enable success for School and Units. Join us to learn how HUIT analyzed the landscape, identified community needs, and piloted a central CRM consulting service to enable schools and departments to creatively thrive in their missions with CRM Technology!

Every journey has a starting point and a destination. Join our industry experts as we begin with the end in mind and map out a connected vision to support students and staff, and a path to get there.