The Agentic Marketing Future is here!
The future of marketing isn’t just about automation - it’s about augmentation.
Join us for an exclusive breakfast event as we explore the agentic marketing future with Nathan Maphet, Salesforce’s VP of Product Management for B2B Marketing.
As a key leader behind groundbreaking innovations revealed at Connections 2025, Nathan is at the forefront of the shift from one-way campaigns to dynamic, two-way customer dialogues. Nathan is bringing his expertise to Australia for this exclusive event to help B2B marketers evolve from campaign conductors to strategic orchestrators, harnessing the power of AI to drive customer business outcomes.
Move Beyond Data Silos: Learn how to unify customer data across all Salesforce and non-Salesforce applications with Marketing Cloud Advanced Edition and run smarter, automated campaigns directly inside the Salesforce UI.
Empower Your Teams with Agentforce: Discover how Agentforce helps scale your sales and marketing teams by automating end-to-end campaign creation, streamlining prospect qualification, and generating pipeline around the clock.
Create Unified Customer Journeys: Explore how to build multi-channel journeys across email and messaging with seamless handoff between marketing, sales and service teams using a single workflow.
This is your chance to connect with peers, learn from Salesforce experts, and hear from special guest speakers who will inspire you to take your marketing to the next level.
Nathan Maphet serves as the VP and Head of Product for Account Engagement at Salesforce, overseeing business performance and product strategy since 2015. With over eight years in Marketing Cloud, he has led product teams focused on B2B reporting, analytics, and extensibility capabilities.
Christine Ewen is a Principal B2B Product Specialist at Salesforce, specialising in B2B marketing automation and AI integration. She is an evangelist for Account Engagement and has shared her expertise on topics like how to supercharge marketing efforts with the latest marketing capabilities on a single platform.
As Director of Marketing Automation & Experience at Skie, Tammy specialises in architecting and implementing advanced Marketing Cloud strategies, helping organisations transform their marketing efforts and deliver impactful results. Her status as a Salesforce Marketing Champion and her leadership in the Trailblazer community underscore her authority and influence.
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