Organisations are moving away from channel-centric marketing to customer-centric marketing, with a strong focus on Journeys and Customer Experience. This demands a new way of measuring marketing success.
At the same time, the marketing data landscape is changing rapidly. Think about the unreliability of email open metrics and phasing out of third-party cookies. As a Marketer, it is time to level up your measurement game and learn how to focus on customer intent.
Your organisation probably has hundreds of data points available from dozens of systems, but sorting through it to focus on the meaningful data is not easy. This virtual masterclass will help you measure the impact of your marketing efforts in a meaningful way:
• Discover which metrics demonstrate intent
• Learn how to align your metrics to strategic business objectives
• Build strategic, measurable campaigns & journeys.
You can watch the masterclass for free by filling out the form on this page.
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