Marketing and Commerce Summit Madrid
Monday 
November 
10
, 
2025 
PST
8:30am
-
6:00pm 
PST

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

SEPTEMBER 19

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Welcome and Introductions

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Marketing Makers: Activar, automatizar y acelerar el crecimiento

16
 Junio
, 
2026
15:00
 - 
19:00

AFTERWORK AGENTES Y HUMANOS CONSTRUYENDO EL ÉXITO JUNTOS

 

Te invitamos a descubrir en exclusiva cómo está evolucionando el marketing hacia un nuevo modelo operativo impulsado por Agentforce.

 

Estamos entrando en la era de los Marketing Makers: profesionales capaces de combinar creatividad, estrategia y agentes inteligentes para analizar datos, generar contenido, optimizar campañas y acelerar la generación de pipeline.


Menos coordinación. Más ejecución.

Menos dashboards. Más decisiones.

Menos esperas. Más crecimiento.


Descubre cómo los equipos más innovadores están reduciendo la distancia entre idea, decisión y ejecución para crear experiencias más relevantes, conectadas y escalables.

 

✨ Inspírate, conecta con otros líderes del sector y prepárate para construir la próxima generación de experiencias digitales.

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Customer Stories

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Todo lo que necesitas para liderar el marketing en la era de los Marketing Makers

¿Por qué asistir? 

Un afterwork diseñado para líderes de marketing que quieren entender cómo la inteligencia artificial y los agentes están transformando la manera de planificar, ejecutar y escalar el crecimiento.

 

✅ Un adelanto exclusivo de las últimas innovaciones de Salesforce Connections '26

✅ Cómo escalar tu equipo con agentes de IA que trabajan por ti
✅ Estrategias para activar tus datos y convertirlos en campañas de impacto
✅ Personalización 1 a 1 en cada canal, sin fricción
✅ El roadmap de innovación de Marketing y Commerce: lo que viene y cómo aprovecharlo

Get Answers to Your AI Questions

Dive into the key areas that will drive your AI success, including competitive advantage, automation, data readiness, and regulatory compliance.

Transform Your Organization

Discover practical strategies for harnessing the power of agentic AI, learn how to upskill your teams, and how to create a culture ready for the future of business.

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

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📆 Agenda

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17:00 - 17:30

Registro


17:30 - 18:50

Marketing Makers:

humanos y agentes construyendo crecimiento

Las novedades más importantes de Salesforce Connections 2026, explicada por TOUS, quien ya la están poniendo en práctica. 

 

Descubre cómo Agentforce Marketing está ayudando a los equipos a conectar datos, contenido y canales para crear experiencias más relevantes, escalar la personalización y generar resultados de negocio.

 

¿Cómo los agentes funcionan con WhatsApp?

18:50 - 19:20

Agentic Commerce:

el nuevo recorrido de compra

¿Cómo cambiará el ecommerce cuando los clientes interactúen con agentes inteligentes?


Descubre cómo la IA está redefiniendo la experiencia de compra, la personalización y la conversión mediante experiencias más contextuales, conversacionales y autónomas.

19:20 - 19:35

Mesa redonda Méjico:

Un debate estratégico sobre los retos de los retailers en México: desde la omnicanalidad, la seguridad y los pagos, hasta la optimización de la conversión y la experiencia de usuario. Descubre cómo ganar la confianza del consumidor actual y diseñar estrategias competitivas frente a los grandes líderes del mercado global y local.

Participan: Juguettos & Adolfo Domínguez.

19:35 - 21:00

Cocktail Networking

¿Ganas de festival? Nos hubiera encantado llevaros a las Noches del Botánico, pero a cambio os invitamos a quedaros y acompañarnos en las Noches del Jarama, un cóctel de despedida con música en directo donde disfrutar juntos de la banda sonora de nuestras vidas. ¿Te lo vas a perder?

Multi-track Schedule 

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TRACk 1 

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TRack 4

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Detailed Agenda

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⭐️ Gracias a nuestros partners ⭐️

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PRODUCT KEYNOTE

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PRODUCT KEYNOTE

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