Innovation Day Stockholm 2026
October 
21
, 
2026
12:00
-
18:30

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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SEPTEMBER 19

9 a.m.

Welcome

Check into your hotel.

SEPTEMBER 19

9 a.m.

Welcome

Check into your hotel.

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Full Agenda with Session Details

Innovation Day 

Stockholm 2026

Wednesday 
21st 
October
House of People
,
 Barnhusgatan 12-14

Enterprise AI has grown into an undeniable business reality, getting it right has never mattered more. If you're questioning ROI, untangling governance, or feeling the pressure to keep pace, you're not alone. Join peers from companies like yours running AI in full-scale production and walk away with answers and an actionable strategy. 

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San Francisco
 
15
–
17 
September
, 
2026

Enterprise AI has grown into an undeniable business reality, getting it right has never mattered more. If you're questioning ROI, untangling governance, or feeling the pressure to keep pace, you're not alone. Join peers from companies like yours running AI in full-scale production and walk away with answers and an actionable strategy. 

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One day to own your next move

See it live

The most important Dreamforce innovations. Coworker, Agentforce, Data 360, Slack, and more demonstrated hands-on.

 

Hear what works

Customers already running AI agents in production, sharing results you can benchmark your own ambition against.

 

Know your path

Whether you're exploring or ready to scale, leave with a clear, actionable roadmap for your business.

 

Coworker Activation Workshop & Demo Pods

Join us in this Coworker Activation Workshop. This activation workshop will get you ready to start working with Coworker at once, right there at the venue. Bring your own computer. 

 

During the event you'll also find three Demo Pods - Slack, Coworker & Marketing Cloud + Piper. 

Our Solution Engineers and expert are ready to answer your questions and to demo the latest innovations. 

Lovable

Special Guest:

Alexander Losten,
Head of Strategy & Operations at Lovable


Opening Session at 13:00

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Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

 

Christian Duggal Conradsen

Country Leader Sweden

Salesforce

Josefin Prochéus

Team Manager CRM

Bonnier News

Markku Teerikangas

Head of IT, Cloud Protection

WithSecure

Robert Beach

Business Development Manager

Micropower Group

Nic Staeger

Head of AI & Lean at tre,  Detaljhandelspodden, Author & Advisor

3 Sverige

Emelie Hammarberg

Product Owner CRM

NTM Media

Henric Söderström

IT Product owner CRM & Marketing Automation

Axis Communications

Sophie Gray

Area Vice President, Agentforce, EMEA

Salesforce

Ashley Wilson

Chief Customer Officer

Momentum by Salesforce

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Agenda for the day



12:00 -13:00

Registration, light lunch & networking

Welcome to a light lunch and quality networking before the Opening Keynote starts. 

13:00 - 14:00

Opening Keynote

The Opening Keynote - a must see - with the latest announcement and innovations from Dreamforce. 


Meet leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

14:30 - 17:15

Breakout Sessions

Join the sessions of your interest. Whether you are interested in Agentforce, Data 36O or hearing more about Slack or Tableau, there will be something for everyone in the 12 sessions to choose from.

17:15 - 18:30

Networking reception

Wow, what a day! Let's take the opportunity to mingle and wrap up the day together.

Your schedule for success

Choose between 12 breakout sessions tailored for you interests. Find more information about the sessions & speakers in the full agenda, link here.

Room A

14:30

Slack

The Front Door to the Agentic Enterprise

The world needs a new way to work and Slack is it. Slack pays off every investment you've made, turns AI into a team sport, and gives every employee one superagent, Slackbot, to orchestrate it all.

15:30

Agentforce

From Fast Start to Real ROI

See how Agentforce customers get started fast with out-of-the-box agents, customize them for unique business outcomes, and ground them in real customer context and data to drive measurable ROI.

16:30

Data 360

Context Is Your AI Advantage

Everyone has the same AI. Trusted enterprise context is the advantage. Data 360 gives humans and agents real-time context to win customers, boost AI efficiency, and scale trusted AI anywhere.

Room B

14:30

Marketing Cloud

A New Model for Growth

Hear from product leaders and customers on how agentic marketing turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.

15:30

Sales Cloud

The #1 CRM now works for you

CRM was built to store what happened. Now it captures data, updates itself and executes the next best action — automatically. We turned the #1 CRM from a system you update into one that works for you

16:30

Service Cloud

Drive Agentic Outcomes

See how Agentforce Service unites humans and AI agents to deliver proactive service experiences across every channel.

Room C2+C3

14:30

AIforce

Where Humans & Agents Work

Get the AI you want, the trust you need, and the AI ROI your enterprise demands. Dive into headless capabilities under the hood.

15:30

Tableau

Welcome to Agentic Analytics

Meet an all-new Tableau built for agentic analytics, turning trusted knowledge into governed vibe coding, conversational analytics, and proactive intelligence wherever you work.

16:30

Revenue Cloud

One Engine, Every Experience

One revenue engine that unifies pricing, quoting, contracting, and billing for any channel, experience, or agent. Hear Markku Teerikangas from WithSecure sharing how they run it through Slack with Claude.

Room C4

14:30

Mulesoft & Informatica

Build AI-Ready Data Strategy in 45 min

Feed an agent bad data and it will fail, it's not the model, it's the data. Watch how business goals become a tailored data strategy live: sharp enough for execs to understand, back and fund on the spot.

15:30

SMB

How to Win Big with AI

Learn how digital teammates like Slackbot and Fin handle the daily work that slows your team down, keep pipeline moving, and turn customer service into a reason people stay.

16:30

Commerce Cloud

Solve Four Challenges

AI and agents have changed shopper expectations. Responding to those changes, from your site to your store to B2B selling, has been costly and time consuming. Learn how to take on all four.

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FAQs

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Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question. 

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

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