Pick up your badge, join us for coffee and start your day by connecting with the Salesforce community.

Join Salesforce leaders and guests to explore what it means to become an agentic enterprise, where humans and AI agents work together to drive customer success. We'll share the latest announcements and explore Agentforce, a powerful AI solution already transforming industries and helping businesses in Iceland drive measurable impact.

How Salesforce Sells with Salesforce — The AI-Powered Sales Engine
Experience how the Salesforce sales teams uses its own platform to sell smarter and faster. Explore the latest Salesforce innovations that redefine selling — from AI-guided insights and automation to real-time forecasting and coaching. Get a behind-the-scenes look at how Salesforce runs its own sales organization to boost productivity and close deals with precision and speed.

The Future of Service is Here — Powered by AI
See how Salesforce can help redefining customer service with AI-driven automation, real-time insights, and agent assistance — helping teams work smarter and deliver faster, more personalized support. Also, hear how a customer is modernizing their service operations to increase efficiency, empower agents, and create seamless customer experiences across channels.

Reinventing Manufacturing with Data, AI, and Automation
Learn how leading manufacturers are connecting every part of their business — from production lines to customer service — on one unified platform. See how Salesforce brings together AI, real-time data, and automation to drive operational excellence, strengthen supplier collaboration, and enable predictive decision-making across the value chain.

The Future of Marketing: A Roadmap Sneak Peek
Exciting new innovation is happening within Marketing Cloud. Join our product experts to hear about upcoming innovations, see demos, and discover how your business can benefit today and tomorrow.

Financial Services: The Era of Intelligent Relationships
Discover how financial institutions are transforming how they serve clients with trusted, data-driven, and personalized engagement. From AI-assisted advisors to seamless onboarding and compliance, see how Salesforce empowers financial services leaders to deliver human experiences at digital scale — while keeping trust and transparency at the core.

Reimagining Work for the Agentic Enterprise
Ready for the digital labor revolution? Learn how industry leaders are building their strategy with Agentforce and Slack. See employee agents in action with live demos of Slack's newest innovations.

Digital Deja Vu - How MuleSoft Helps You Manage Your Agentic Society
MuleSoft's recent innovations help you to create enterprise ready agentic solutions. Agents, A2A, MCP and APIs, in the end it is all about managing the lifecycle of these digital building blocks using an enterprise grade platform.

Powering Decisions, Driving Actions
Move beyond dashboards with the world’s first agentic analytics platform, Tableau Next. Learn how human and AI agents work together seamlessly to take action on trusted data anywhere work happens.

Keep the momentum going! Join the Icelandic Salesforce community for a light lunch and final networking opportunity. This is your perfect chance to connect with peers, get answers to your remaining questions, and discuss the day's inspiration.