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Innovation Day Luxembourg

Monday

23rd

November

,

2026

14:30

-

20:00

CET

You've moved past "should we use AI." The question is whether you can trust it to deliver real ROI. On November 23rd, see how, when the latest Salesforce innovations come to Luxembourg, from AIforce to Salesforce with Claude. Explore 8+ sessions, live demos, hands-on training, and customer stories.

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San Francisco

15

–

17

September

,

2026

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One day to own your next move

See it live

The most important Dreamforce innovations. Agentforce, Data 360, Slack, and more demonstrated hands-on.

Hear what works

Customers already running AI agents in production, sharing results you can benchmark your own ambition against.

Know your path

Whether you're exploring or ready to scale, leave with a clear, actionable roadmap for your business.

Reason to attend simple layout

Dreamforce puts you in the room with the people shaping what’s next. Hear from innovative leaders, go hands-on with demos, and discover how to move your business forward as an Agentic Enterprise. Enjoy exclusive access to the EMEA lounge and connect with other attendees. Take part in campground tours and industry roundtables tailored by interests and industry trends. Meet with your peers during dedicated local events and valuable networking opportunities – available only as part of the [country name] delegation.

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

Ervan Pouliquen

Country Leader Belgium & Luxembourg

Salesforce

Xavier Bettel

Vice Prime Minister, Minister for Foreign Affairs and Foreign Trade

Grand Duchee of Luxembourg

Ulrik Nehammer

Chief Customer Officer

Salesforce

Lien Ceulemans

Vice President, Success Management

Salesforce

Christophe Havermans

Regional Vice President, Luxembourg

Salesforce

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Your schedule for success

14:30 - 15:00

Welcome and Registration

Pick up your badge and connect with peers over coffee. You'll be joined by his Excellency Mr. Xavier Bettel, Vice Prime Minister, Minister for Foreign Affairs and Foreign Trade.

15:00 - 16:00

Opening Keynote

Main Keynote: Hey AI, meet the #1 CRM

His Excellency Mr. Xavier Bettel will open the keynote with the innovation agenda for Luxembourg, followed by leaders at Salesforce who'll share the most important Dreamforce innovations for Agentforce, AIForce, Claudeforce and more.

The Opening Keynote is a must-see, and we advise arriving early to secure your seat.

16:15 - 18:15

Breakout Sessions

Continue your event journey with 8 breakout sessions and hands-on activations.

18:15 - 20:00

Networking and Drinks

Connect with your peers at the end of the day, and enjoy great food and drinks.

Your schedule for success

2 Stages, 8 sessions tailored to your interests

Breakout Stage 1

(meeting room Gradins)

16:15 - 16:40

Service Cloud

Service Cloud: Drive Outcomes at Every Customer Touchpoint

See how Service Cloud unites humans and AI agents to deliver proactive service experiences across every channel, out in the field, and for customers and employees.

16:45 - 17:10

Marketing Cloud

A New Model for Growth with Marketing Cloud

Hear from product leaders and customers on how agentic marketing turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.

17:15 - 17:40

Agentforce & SIForce

Anywhere Humans and Agents Work

Get the AI you want, the trust you need, and the AI ROI your enterprise demands with AIforce. Dive into headless capabilities under the hood and see how customers are taking Salesforce anywhere.

17:45 - 18:10

Sales Cloud & Revenue Cloud

The #1 CRM now works for you

CRM was built to store what happened. Now it captures data, updates itself and executes the next best action — automatically. We turned the #1 CRM from a system you update into one that works for you

breakout stage 2

(meeting room Conference)

16:15 - 16:40

Manufacturing Cloud

Building an Manufacturing Agentic Future Together

Hear how manufacturers are leading the agentic revolution. See how Salesforce and Agentforce automate the front office, unifying commercial ops, channel engagement, and field service.

16:45 - 17:10

MuleSoft & Informatica

Build Your AI-Ready Data Strategy

Feed an agent bad data and it will fail, it's not the model, it's the data. Watch how business goals become a tailored data strategy live: sharp enough for execs to understand, back and fund on the spot.

17:15 - 17:40

Tableau

Unlock The Trusted Agentic Analytics Enterprise

Meet an all-new Tableau built for agentic analytics, turning trusted knowledge into governed vibe coding, conversational analytics, and proactive intelligence wherever you work.

17:45 - 18:10

Financial Services Cloud

The Future of Finance in an Agentic era

Salesforce is moving financial services from systems you update to agents that work for you. They capture data, handle routine tasks and execute the next best action, all within your governance and compliance rules.

hands-on workshop

(Meeting room j)

16:15 - 16:40

Hands-on Workshop #1

Build your AI agent in 30 minutes

In this hands-on workshop, you'll go from zero to a working Agentforce agent in just 30 minutes. Bring your own laptop to join this session.

16:45 - 17:10

Hands-on Workshop #2

Build your AI agent in 30 minutes

In this hands-on workshop, you'll go from zero to a working Agentforce agent in just 30 minutes. Bring your own laptop to join this session.

17:15 - 18:10

MuleSoft & Informatica Workshop

Build Your AI-Ready Data Strategy: Hands-On session

Continue where the breakout left off. Using an AI Slack agent, bring your own business goals and turn them into the start of your AI-ready data strategy, live at your table. Required equipment: Bring your own phone/tablet/laptop.

Our sponsors

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All in one day and all for free

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