Registration desk

Check-in and collect your badge, grab a coffee and take a seat for the Opening Session.

Main Stage

Join us in the opening keynote to discover how humans with agents will drive customer success together.

 16:00 - 16:25 

- Sales Session: Scale your sales efforts with agentic AI (Breakout 1)

Get to the things you never have time for by augmenting your sales teams with AI and automation. See how all parts of the sales cycles can be made more efficient, from lead follow-up, over account planning to recurring account revenue.

- Financial Services Session: Agentforce 360: Financial Services Highlights from Dreamforce (Breakout 2)

Review of key innovations from Dreamforce such as Process Compliance Navigator to drive trusted, compliant AI success and significant efficiency gains (e.g., 80% lower case cost) in the agentic enterprise.

16:30 - 16:55 

- Service Session: Unlock the future of Service: What's Next for Humans + AI (Breakout 1)

Join us to see how Service Cloud empowers humans and AI agents to revolutionise service across every channel—delivering faster solutions, smarter support, and unforgettable customer experiences. Discover new innovations that empower agentic enterprises to deliver faster, smarter, and more exceptional service.

- Mulesoft Session: From Chaos to Coordination (Breakout 2)

MuleSoft Agent Fabric turns uncontrolled agents into a governed and highly coordinated, intelligent network.

17:00 - 17:25 

- Marketing Session: Have true customer conversations at scale (Breakout 1)

Realize agentic marketing powered by unified data to fuel real-time, two-way conversations across every channel. Deliver AI-driven 1:1 personalization that drives engagement, boosts conversion, and builds lasting customer loyalty.

- Data Cloud Session: Data 360: Activate Trusted Data Everywhere (Breakout 2) 

The Agentic Era is here, but fragmented data holds businesses back. See how Data 360 activates all your data to power Customer 360 apps, Agentforce, and real-time insights for intelligent action.

17:30 - 17:55 

- Customer Zero: How Salesforce uses Salesforce (Breakout 1)

Go behind the scenes of how Salesforce is its own Customer Zero. Discover our lessons learned and the results we achieved from 1 year of using Agentforce in our own business.

- Tableau Session: Agentic Analytics: Powering Decisions, Driving Actions (Breakout 2)

Move beyond dashboards with the world’s first agentic analytics platform, Tableau Next. Learn how human and AI agents work together seamlessly to take action on trusted data anywhere work happens.

Join us for closing drinks and networking.