Innovation Day Brussels
Tuesday 
November 
17
, 
2026
08:30
 -
18:00 
CET

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

SEPTEMBER 19

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SEPTEMBER 19

9 a.m.

Welcome

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SEPTEMBER 19

9 a.m.

Welcome

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Do you have a question about the event?

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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

SEPTEMBER 19

9 a.m.

Title

Lorem ipsum dolor sit amet, consectetur adipiscing elit,

SEPTEMBER 19

9 a.m.

Welcome

Check into your hotel.

SEPTEMBER 19

9 a.m.

Welcome

Check into your hotel.

SEPTEMBER 19

9 a.m.

Welcome

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  • Agenda

Your biggest
AI questions, answered

Innovation Day Brussels
Tuesday 
17th 
November
, 
2026
08:30
 - 
18:00
 
CET

You've moved past "should we use AI." The question is whether you can trust it to deliver real ROI. On November 17th*, see how, when the latest Salesforce innovations come to Brussels. Explore 16+ sessions, live demos, hands-on training, and customer stories.


*Last details email will be sent on NOV 16.

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One day to own your next move

See it live

The most important Dreamforce innovations. Agentforce, Data 360, Slack, and more demonstrated hands-on.

Hear what works

Customers already running AI agents in production, sharing results you can benchmark your own ambition against.

 

Know your path

Whether you're exploring or ready to scale, leave with a clear, actionable roadmap for your business.

 

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

 

Ervan Pouliquen

Country Leader Belgium & Luxembourg

Salesforce

Mari Turhanen

Senior Director Solution Engineering

Salesforce

Torben Markussen

SVP Solution Engineering

Salesforce

Maarten Laukens

Deputy Country Leader Belgium & Luxembourg

Salesforce

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Learning Lab

Build your own Agent! Join us upstairs in the Learning Lab for one of the workshops. The sessions have a maximum capacity of 10 people each to guarantee the best experience for participants. Just sign up via the registration form and bring your own laptop to the event. No experience needed. You'll receive expert guidance, step by step.

Timeslots:

11:15 - 12:15

13:30 - 14:30

Demo Theater

Build your own Voice Agent! Join us upstairs in the Learning Lab for one of the workshops. The sessions have a maximum capacity of 10 people each to guarantee the best experience for participants. Just sign up via the registration form and bring your own laptop to the event. No experience needed. You'll receive expert guidance, step by step.

Timeslots:

11:15 - 12:15 Voice Agent

13:30 - 14:30 Voice Agent

Agenda for the day

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08:30 - 10:00

Registration & Welcome Coffee

Pick up your badge and connect with peers over coffee.


10:00 - 11:00

Main Keynote

Main Keynote: Hey AI, meet the #1 CRM


Join leaders at Salesforce to discover the most important Dreamforce innovations for Agentforce, Data 360, Slack, and more.
 
The Opening Keynote is a must-see, and we advise arriving early to secure your seat.

11:15 - 12:30

Breakout Sessions 

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data. 

12:30 - 13:30

Networking Lunch

Enjoy a refreshing lunch and gear up for the afternoon sessions.

13:30 - 15:00*

Breakout Sessions

Continue your event journey with breakout sessions, live demos, and various hands-on activations.

*The MuleSoft & Informatica session runs until 16:00 

15:00 - 17:00

Networking reception

Connect with your peers at the end of the day, and enjoy free food and drinks.

Agenda for the day

Optional overview. 160 characters max. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor.

08:30 - 10:00

Registration & Welcome Coffee

Pick up your badge and connect with peers over coffee.


10:00 - 11:00

Main Keynote

Main Keynote: Hey AI, meet the #1 CRM


Join leaders at Salesforce to discover the most important Dreamforce innovations for Agentforce, Data 360, Slack, and more.
 
The Opening Keynote is a must-see, and we advise arriving early to secure your seat.

11:15 - 12:30

Breakout Sessions 

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data. 

12:30 - 13:30

Networking Lunch

Enjoy a refreshing lunch and gear up for the afternoon sessions.

13:30 - 16:30

Breakout Sessions

Continue your event journey with 20 breakout sessions, live demos, and various hands-on activations. 

16:30 - 18:00

Networking reception

Connect with your peers at the end of the day, and enjoy free food and drinks.

Simple cover design with headline copy length sample 

San Francisco
 
15
–
17 
September
, 
2026

You've moved past "should we use AI." The question is whether you can trust it to deliver real ROI. On November 17th*, see how, when the latest Salesforce innovations come to Brussels. Explore 16+ sessions, live demos, hands-on training, and customer stories.


*Last details email will be sent on NOV 16.

Join now
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5 Breakout Stages, 20 sessions tailored to your interests

 

4 Stages, 16 sessions tailored to your interests

Breakout stage 1

11:15 - 11:45

Security 

Rethinking Security in the Agentic Era


Learn how to secure and govern your Agentic Enterprise. Outpace evolving threats and accelerate AI initiatives with trust, visibility, and guardrails.

12:00 - 12:30

Agentforce

From Fast Start to Real ROI


See how Agentforce customers get started fast with out-of-the-box agents, customize them for unique business outcomes, and ground them in real customer context and data to drive measurable ROI.

 

13:30 - 14:00

Agentforce

Salesforce's Named Agents impacting the Agentic Enterprise


Salesforce is no longer just a platform you log into. It's becoming a team you work alongside. Named agents like Piper, Casey, Fin, and others represent a shift to purpose-built digital colleagues, each designed with a distinct role, personality, and set of skills to support sales, service, and business operations.

14:15 - 14:45

Agentforce

AI Native Delivery


Discover how we're scaling our AI-augmented and AI-native delivery capabilities, ranging from SEAP integration to fully AI-driven projects, with human-in-the-loop governance every step of the way.

breakout stage 2

11:15 - 11:45

Slack

The Front Door to the Agentic Enterprise


The world needs a new way to work and Slack is it. Slack pays off every investment you've made, turns AI into a team sport, and gives every employee one superagent, Slackbot, to orchestrate it all.

12:00 - 12:30

Tableau

Unlock The Trusted Agentic Analytics Enterprise


Meet an all-new Tableau built for agentic analytics, turning trusted knowledge into governed vibe coding, conversational analytics, and proactive intelligence wherever you work.

13:30 - 14:00

Revenue Cloud

One Engine, Every Experience


See how Revenue Cloud is a complete agentic revenue platform - one engine going beyond CPQ to unify pricing, quoting, contracting, and billing for any channel, experience, or agent.

14:15 - 14:45

Commerce Cloud

Solve Four Challenges of Modern Commerce


AI and agents have changed shopper expectations. Responding to those changes, from your site to your store to B2B selling, has been costly and time consuming. Learn how to take on all four.

breakout stage 3

11:15 - 11:45

Service Cloud 

Drive Outcomes at Every Customer Touchpoint


See how Service Cloud unites humans and AI agents to deliver proactive service experiences across every channel, out in the field, and for customers and employees.

12:00 - 12:30

Field Service

Unleash Human Expertise in the AI Era


Field Service teams chase efficiency, but winners push AI to do more for their full operation. Learn how to turn jobs into revenue, admin headaches into distant memories, and customers into loyalists.

13:30 - 14:00

Sales Cloud

The #1 CRM now works for you

 

See how Agentforce Revenue Management is the complete agentic revenue platform — one revenue engine that unifies pricing, quoting, contracting, and billing for any channel, experience, or agent.

14:15 - 14:45

Marketing Cloud

A New Model for Growth


Hear from product leaders and customers on how agentic marketing turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.

breakout stage 4

11:15 - 11:45

Platform

Transform raw, unstructured documents into high-value insights with Document AI


Documents like contracts, invoices, and forms hold critical business data, but when they're unstructured, that data stays locked away and unusable for automation or analysis. This piece shows how Document AI in Data 360 solves that problem by automatically converting unstructured documents into structured, queryable data — ready to feed into Agentforce for intelligent automation across data, AI, and CRM.

12:00 - 12:30

Data 360 

Context Is Your AI Advantage


Everyone has the same AI. Trusted enterprise context is the advantage. Data 360 gives humans and agents real-time context to win customers, boost AI efficiency, and scale trusted AI anywhere.

13:30 - 14:10

MuleSoft & Informatica

Trust agents to act on your behalf


Most AI agents stall before they deliver value, and it’s rarely the model. Agents fail when they can’t rely on what they know or on what they’re allowed to do. This session looks at why AI projects lose momentum, and what it takes to trust agents to act on your behalf: trusted data, secure actions under clear guardrails, and predictable costs. You’ll leave with a practical way to think about turning AI into real ROI. Then go deeper in the two sessions that follow: one on the data agents rely on, one on the actions they take.


14:20 - 15:00

MuleSoft & Informatica 

Trusted data: what your agents rely on


Agents are only as good as the data behind them. See how catalog, quality, governance and mastering make your data findable, trusted and ready for agents. In the demo, an agent answers a customer question from governed data. It builds on the data estate you already have, with no rip-and-replace. Up next: how those agents act on that data, securely and under control.

15:10 - 16:00

MuleSoft & Informatica

Trusted actions: what your agents do, at scale


Picking up from trusted data, the hard part is no longer building agents but scaling and governing them. See how Agent Fabric works as one control plane: governance across your agents, including third-party gateways; agent outcomes on your existing APIs via MCP Bridge; and cost control. We’ll also cover how to get started.

Public Sector Stage, 4 sessions to help you build what's next 

4 Stages, 16 sessions tailored to your interests

Public sector Stage 

11:15 - 11:45

Public Sector Innovations

Driving the Future of Public Service: Discover New Public Sector Innovations Powered by Agentforce and AIforce


Discover how Missionforce helps public sector agencies streamline critical workflows while driving agility, resilience, productivity, and measurable impact. See how Agentforce, delivered through AIforce, brings trusted, secure AI to the places where citizens, employees, and agents already work. We’ll show how to automate services securely and use the Headless Toolkit to embed intelligent, agentic experiences across any platform.

12:00 - 12:30

Data Foundation

Clean Data, Trusted AI: The Data Foundation for Public Services


Successful AI starts with data you can trust. Discover how Informatica helps public sector organizations connect, clean, govern, and master their data, giving AI agents and teams one reliable view of citizens and services. See how it works with Data 360 and MuleSoft to provide Trusted Context for Agentforce, and leave with practical first steps to make your data AI-ready.

13:30 - 14:00

Nonprofit

The Nonprofit of the Future in Action: A day in the life with Nonprofit Cloud, Claude and Slack


See how various people at a nonprofit of the future react to a real-world event. Find out how internal staff, donors and volunteers stay aligned and up-to-date thanks to Nonprofit Cloud, Claude and Slack, and leave with a clear picture of what innovation can mean for your nonprofit.

14:15 - 14:45

Community Networking

Public Sector Community Connection: Customer-to-Customer Networking Session


Connect with fellow clients who are actively using our solutions and experiencing real-world results. This open networking time is your opportunity to share best practices, troubleshoot common challenges, and discover innovative ways your peers are achieving success.

This is also an opportunity to catch up with your dedicated Account Manager in a casual, open environment. This is your chance for an informal check-in, to get a quick answer to a question, or share immediate feedback.

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FAQs

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question. 

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

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