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Your biggest
AI questions, answered

Innovation Day Brussels

Tuesday

17th

November

,

2026

08:30

-

18:00

CET

You've moved past "should we use AI." The question is whether you can trust it to deliver real ROI. On November 17th, see how, when the latest Salesforce innovations come to Brussels, from AIforce to Salesforce with Claude. Explore 16+ sessions, live demos, hands-on training, and customer stories.

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One day to own your next move

See it live

The most important Dreamforce innovations. Agentforce, Data 360, Slack, and more demonstrated hands-on.

Hear what works

Customers already running AI agents in production, sharing results you can benchmark your own ambition against.

Know your path

Whether you're exploring or ready to scale, leave with a clear, actionable roadmap for your business.

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

Ervan Pouliquen

Country Leader Belgium & Luxembourg

Salesforce

Mari Turhanen

Senior Director Solution Engineering

Salesforce

Torben Markussen

SVP Solution Engineering

Salesforce

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Learning Lab

Build your own Voice Agent! Join us upstairs in the Learning Lab for one of the workshops. The sessions have a maximum capacity of 10 people each to guarantee the best experience for participants. Just sign up via the registration form and bring your own laptop to the event. No experience needed. You'll receive expert guidance, step by step.

Timeslots:

11:15 - 12:15 Voice Agent

13:30 - 14:30 Voice Agent

Demo Theater

Build your own Voice Agent! Join us upstairs in the Learning Lab for one of the workshops. The sessions have a maximum capacity of 10 people each to guarantee the best experience for participants. Just sign up via the registration form and bring your own laptop to the event. No experience needed. You'll receive expert guidance, step by step.

Timeslots:

11:15 - 12:15 Voice Agent

13:30 - 14:30 Voice Agent

Agenda for the day

08:30 - 10:00

Registration & Welcome Coffee

Pick up your badge and connect with peers over coffee.

10:00 - 11:00

Main Keynote

Main Keynote: Hey AI, meet the #1 CRM

Join leaders at Salesforce to discover the most important Dreamforce innovations for Agentforce, Data 360, Slack, and more.

The Opening Keynote is a must-see, and we advise arriving early to secure your seat.

11:15 - 12:30

Breakout Sessions

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data.

12:30 - 13:30

Networking Lunch

Enjoy a refreshing lunch and gear up for the afternoon sessions.

13:30 - 16:30

Breakout Sessions

Continue your event journey with 20 breakout sessions, live demos, and various hands-on activations.

16:30 - 18:00

Networking reception

Connect with your peers at the end of the day, and enjoy free food and drinks.

08:30 - 10:00

Registration & Welcome Coffee

Pick up your badge and connect with peers over coffee.

10:00 - 11:00

Main Keynote

Main Keynote: Hey AI, meet the #1 CRM

Join leaders at Salesforce to discover the most important Dreamforce innovations for Agentforce, Data 360, Slack, and more.

The Opening Keynote is a must-see, and we advise arriving early to secure your seat.

11:15 - 12:30

Breakout Sessions

Dive into the latest for Sales, Service, Marketing, Commerce, IT, and Data.

12:30 - 13:30

Networking Lunch

Enjoy a refreshing lunch and gear up for the afternoon sessions.

13:30 - 16:30

Breakout Sessions

Continue your event journey with 20 breakout sessions, live demos, and various hands-on activations.

16:30 - 18:00

Networking reception

Connect with your peers at the end of the day, and enjoy free food and drinks.

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San Francisco

15

–

17

September

,

2026

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Your schedule for success

4 Stages, 16 sessions tailored to your interests

Breakout stage 1

11:15 - 11:45

Agentic Identity

Agents need their own Badge

Salesforce's move to register Agents and meter their activity isn't a toll on openness. It closes a security gap that grows as quickly as Agent adoption, and it makes Agent activity visible, governable and accountable, as a category of its own. Building and testing stay free, traditional integrations are unaffected, and customers who start preparing now will enter the commercial conversation with their own data.

12:00 - 12:30

Agentforce

From Fast Start to Real ROI

See how Agentforce customers get started fast with out-of-the-box agents, customize them for unique business outcomes, and ground them in real customer context and data to drive measurable ROI.

13:30 - 14:00

Agentforce

Salesforce's Named Agents impacting the Agentic Enterprise

Salesforce is no longer just a platform you log into. It's becoming a team you work alongside. Named agents like Piper, Casey, Fin, and others represent a shift to purpose-built digital colleagues, each designed with a distinct role, personality, and set of skills to support sales, service, and business operations.

14:15 - 14:45

Agentforce

AI Native Delivery

Discover how we're scaling our AI-augmented and AI-native delivery capabilities, ranging from SEAP integration to fully AI-driven projects, with human-in-the-loop governance every step of the way.

breakout stage 2

11:15 - 11:45

Slack

The Front Door to the Agentic Enterprise

The world needs a new way to work and Slack is it. Slack pays off every investment you've made, turns AI into a team sport, and gives every employee one superagent, Slackbot, to orchestrate it all.

12:00 - 12:30

Tableau

Unlock The Trusted Agentic Analytics Enterprise

Meet an all-new Tableau built for agentic analytics, turning trusted knowledge into governed vibe coding, conversational analytics, and proactive intelligence wherever you work.

13:30 - 14:00

Revenue Cloud

One Engine, Every Experience

See how Revenue Cloud is a complete agentic revenue platform - one engine going beyond CPQ to unify pricing, quoting, contracting, and billing for any channel, experience, or agent.

14:15 - 14:45

Commerce Cloud

Solve Four Challenges of Modern Commerce

AI and agents have changed shopper expectations. Responding to those changes, from your site to your store to B2B selling, has been costly and time consuming. Learn how to take on all four.

breakout stage 3

11:15 - 11:45

Service Cloud

Drive Outcomes at Every Customer Touchpoint

See how Service Cloud unites humans and AI agents to deliver proactive service experiences across every channel, out in the field, and for customers and employees.

12:00 - 12:30

Field Service

Unleash Human Expertise in the AI Era

Field Service teams chase efficiency, but winners push AI to do more for their full operation. Learn how to turn jobs into revenue, admin headaches into distant memories, and customers into loyalists.

13:30 - 14:00

Sales Cloud

The #1 CRM now works for you

See how Agentforce Revenue Management is the complete agentic revenue platform — one revenue engine that unifies pricing, quoting, contracting, and billing for any channel, experience, or agent.

14:15 - 14:45

Marketing Cloud

A New Model for Growth

Hear from product leaders and customers on how agentic marketing turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.

breakout stage 4

11:15 - 11:45

Platform

Transform raw, unstructured documents into high-value insights with Document AI

Documents like contracts, invoices, and forms hold critical business data, but when they're unstructured, that data stays locked away and unusable for automation or analysis. This piece shows how Document AI in Data 360 solves that problem by automatically converting unstructured documents into structured, queryable data — ready to feed into Agentforce for intelligent automation across data, AI, and CRM.

12:00 - 12:30

Data 360

Context Is Your AI Advantage

Everyone has the same AI. Trusted enterprise context is the advantage. Data 360 gives humans and agents real-time context to win customers, boost AI efficiency, and scale trusted AI anywhere.

13:30 - 14:00

MuleSoft & Informatica

Build Your AI-Ready Data Strategy

Feed an agent bad data and it will fail, it's not the model, it's the data. Watch how business goals become a tailored data strategy live: sharp enough for execs to understand, back and fund on the spot.

14:15 - 14:45

MuleSoft & Informatica

Hands-On Session: Build Your AI-Ready Data Strategy

Continue where the breakout left off. Using an AI Slack agent, bring your own business goals and turn them into the start of your AI-ready data strategy, live at your table. Required equipment: Bring your own phone/tablet/laptop.

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FAQs

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