Name: Innovation Day Oslo
Start: 2026-11-11T11:30:00-05:00
End: 2026-11-11T18:00:00-05:00
Location: Oslo Event Hub

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Innovation Day Oslo 2026

Wednesday

November

11th

OSLO EVENT HUB

-

Dronningens gate. 4

Enterprise AI has grown into an undeniable business reality, getting it right has never mattered more. If you're questioning ROI, untangling governance, or feeling the pressure to keep pace, you're not alone. Join peers from companies like yours running AI in full-scale production and walk away with answers and an actionable strategy. Coming to Oslo, completely free.

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Simple cover design with headline copy length sample

San Francisco

15

–

17

September

,

2026

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What is Innovation Days?

What?

Salesforce Innovation Days are a series of events designed to showcase the latest announcements from Dreamforce.

These events provide a unique opportunity for Agentblazers, customers to explore cutting-edge technology, gain hands-on experience with Agentforce.

The Innovation Days will focus on showcasing how companies can embark on their journey to become an Agentic Enterprise.

How?

We will demonstrate how our customers can seamlessly integrate AI-native interfaces into each of their channels, apps and workflows.

How they can execute these workflows end-to-end across systems, based on one metadata-rich platform.

Why Join?

Start the journey to become an Agentic Enterprise
Get hands on the latest innovations and product announcements from Dreamforce
Meet peers, industry leaders and Salesforce experts and grow your network

Reason to attend simple layout

Dreamforce puts you in the room with the people shaping what’s next. Hear from innovative leaders, go hands-on with demos, and discover how to move your business forward as an Agentic Enterprise. Enjoy exclusive access to the EMEA lounge and connect with other attendees. Take part in campground tours and industry roundtables tailored by interests and industry trends. Meet with your peers during dedicated local events and valuable networking opportunities – available only as part of the [country name] delegation.

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights helping you unlock the full potential of agentic AI.

Øyvind Rotnes

Head of Salesforce

Storebrand

Jasmina Lie

CCO

Nettbil

Just Herman Kornfeldt

Product Manager

BI Norwegian Business School

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Agenda

10:00 -11:30

Salesforce + Claude (Pre Event) Workshop

Get started with Salesforce in Claude. Read all about the workshop below!

Space is limited. Remember to check box when you register! *FULL - No Seats left*

11:30 - 12:30

Registration and Networking Lunch

Joining us for the main event? Arrive early to grab lunch, connect with fellow attendees, and get settled before the Opening Keynote kicks off.

12:30 - 13:30

Opening Keynote

Don't miss our Opening Keynote for an exclusive look at the latest Dreamforce news and product breakthroughs.

You'll gain actionable insights from top Salesforce experts on how to leverage agentic AI to transform your workflows.

14:00 - 16:00

Breakout Sessions

Design an agenda tailored to your strategic goals. Choose from 9 sessions showcasing how humans and AI agents drive customer success together. Get practical strategies for turning raw data into real-time action, automating complex workflows, and empowering your teams.

Full agenda is being updated with all sessions and customer speakers!

16:00 - 18:00

Networking Reception

Dreamforce brings together thousands of tech innovations over 3 days. Innovation Day is your local shortcut: all the top insights boiled down to 1 half-day.

Before you jump back into your busy schedule, stay a while! Grab a bite, pick our team's brains on topics we missed, and let's wrap up the day together.

Workshop

Salesforce in Claude

Get started with a pre event Workshop: Salesforce in Claude. This hands-on, beginner-friendly session is open to anyone — no prior experience needed. You'll learn how Claude and Salesforce work together to change how your team gets things done: access CRM data, evaluate pipeline health, and update Salesforce records, all using plain language.

"What should I bring?":
Your own laptop and an active Claude Pro subscription.

Note! Space is limited with only 70 seats. Remember to check the box in the registration form.
*FULL - No Seats left*

Your schedule for success

Explore 12 breakout sessions across AI, Data, and Agents — pick the path that matches where your organisation is today.

Room 1

14:00 - 14:30

Anywhere humans and agents work

Get the AI you want, the trust you need, and the AI ROI your enterprise demands with AIforce. Dive into headless capabilities under the hood and see how customers are taking Salesforce anywhere.

14:45 - 15:15

The frontdoor to the Agentic Enterprise

The world needs a new way to work and Slack is it. Slack pays off every investment you've made, turns AI into a team sport and gives every employee one superagent - Slackbot, to orchestrate it all.

15:30 - 16:00

From fast start to real ROI

See how Agentforce customers get started fast with out-of-the-box agents, then customize them for unique business outcomes and ground them in real customer context and data to drive measurable ROI.

Room 2

14:00 - 14:30

Drive outcome at every customer touchpoint

See how Service Cloud unites humans and AI agents to deliver proactive service experiences across every channel.

14:45 - 15:15

Context is your AI advantage

Everyone has the same AI. Trusted enterprise context is the advantage. Data 360 gives humans and agents real-time context to win customers, boost AI efficiency and scale trusted AI anywhere.

15:30 - 16:00

Contexts wins. The #1 CRM works for you.

Deals slow down when context gets lost. The #1 CRM works for you — capturing buyer intent, preserving it across every handoff and now running natively inside Claudeforce. Hear how Nettbil runs a high-velocity sales process on Salesforce — keeping context connected and teams moving fast.

Room 3

14:00 - 14:30

Building Your Data Foundation for the AI Era

AI runs on data. Join our Data Strategy experts for a live, AI-powered workshop to build your tailored roadmap from Guiding Principles to real business value. Grab your laptop, tablet, or mobile to co-create your strategy in real time.

14:45 - 15:15

Beyond CPQ, One Engine, Every Experience

See how Revenue

Cloud is the complete agentic revenue platform. One revenue engine that unifies pricing, quoting, contracting and billing for any channel, experience or agent.

15:30 - 16:00

A new model for growth

Learn how Marketing Cloud turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.

Room 3

14:00 - 14:30

Sell More, Operate Leaner, Grow Anywhere

Customer behaviour and expectations are changing fast. This demo-led session will show how Commerce Cloud keeps you visible, guides the buying process, merchandises at scale and takes cost out of fulfilment.

14:45 - 15:15

How Salesforce prioritises data security and privacy in the agentic era

How does Saleforce protect its own critical data in the agentic era? And what could you do to protect yours?

Hear our "Customer Zero" story on securing our internal environments, unlocking innovation while increasing compliance and data governance

15:30 - 16:00

Unlock The Trusted
Agentic Analytics Enterprise

Meet an all-new Tableau built for agentic analytics, turning trusted knowledge into governed vibe coding, conversational analytics, and proactive intelligence wherever you work.

Our sponsors

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All in one day and all for free

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