Your biggest
AI questions, answered

Wednesday

November

25th

Hilton Reykjavik Nordica

Enterprise AI has grown into an undeniable business reality, getting it right has never mattered more. If you're questioning ROI, untangling governance, or feeling the pressure to keep pace, you're not alone. Join peers from companies like yours running AI in full-scale production and walk away with answers and an actionable strategy. Coming to Reykjavík, completely free.

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San Francisco

15

–

17

September

,

2026

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What is Innovation Days?

What?

Salesforce Innovation Days are a series of events designed to showcase the latest announcements from Dreamforce.

These events provide a unique opportunity for Agentblazers, customers to explore cutting-edge technology, gain hands-on experience with Agentforce.

The Innovation Days will focus on showcasing how companies can embark on their journey to become an Agentic Enterprise.

How?

We will demonstrate how our customers can seamlessly integrate AI-native interfaces into each of their channels, apps and workflows.

How they can execute these workflows end-to-end across systems, based on one metadata-rich platform.

Why Join?

Start the journey to become an Agentic Enterprise
Get hands on the latest innovations and product announcements from Dreamforce
Meet peers, industry leaders and Salesforce experts and grow your network

Reason to attend simple layout

Dreamforce puts you in the room with the people shaping what’s next. Hear from innovative leaders, go hands-on with demos, and discover how to move your business forward as an Agentic Enterprise. Enjoy exclusive access to the EMEA lounge and connect with other attendees. Take part in campground tours and industry roundtables tailored by interests and industry trends. Meet with your peers during dedicated local events and valuable networking opportunities – available only as part of the [country name] delegation.

Hear from fellow Agentblazers

Meet the industry leaders and Salesforce experts who will be sharing their insights and expertise, helping you unlock the full potential of agentic AI.

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Agenda

Everything You Need to Turn AI Into Real Business Value.
All In One Morning

8:30 - 9:00

Registration & Networking

Arrive early to grab a small breakfest, connect with fellow attendees, and get settled before the Opening Keynote kicks off.

09:00 - 09.30

Main Keynote

Don't miss our Opening Keynote for an exclusive look at the latest Dreamforce news and product breakthroughs.

You'll gain actionable insights from top Salesforce experts on how to leverage agentic AI to transform your workflows.

09.30 - 09.50

Drive outcome at every customer touchpoint

See how Agentforce Service unites humans and AI agents to deliver proactive service experiences across every channel.

09:50 - 10:10

Contexts wins. The #1 CRM works for you.

Deals slow down when context gets lost. The #1 CRM works for you — capturing buyer intent, preserving it across every handoff, and now, running natively inside Claudeforce. Then hear how Nettbil runs a high-velocity sales process on Salesforce — keeping context connected and teams moving fast.

10.10 - 10.30

Break

Legs Up, Chat On! — A short break to stretch it out and catch up with old faces before we dive back in.

10.30 - 10.50

A New Model for Growth

Learn how agentic marketing turns goals into continuous, real-time decisions that drive growth wherever customers discover and decide.

10.50 - 11.10

The Frontdoor to the Agentic Enterprise

The world needs a new way to work and Slack is it. Slack pays off every investment you've made, turns AI into a team sport and gives every employee one superagent, Slackbot, to orchestrate it all.

11.10 - 11.30

Next Level Data Strategy: Building Your Data Foundation for the AI Era

Join our Data Strategy experts for a live, AI-facilitated session building a tailored data strategy from Guiding Principles to real AI value.

11.30 - 12.00

Break & Lunch

Legs Up, Plates Full! — A short break to stretch out, eat a fantastic lunch and catch up with old faces before we dive back in.

12.00 - 12.30

Agentforce + Data 360: Fast Start, Real ROI

See how Agentforce customers get started fast with out-of-the-box agents, then customize them for unique business outcomes — grounded in real customer context and data to drive measurable ROI.

That context is the real advantage: Data 360 gives humans and agents real-time, trusted enterprise data to win customers, boost AI efficiency, and scale AI anywhere.

12.30 - 13.00

Anywhere, Any Surface: The New Shape of Agentic Work

AI shouldn't be a tab you switch to — it should be where you already are. This session shows how AIforce delivers headless AI capability anywhere in your stack, how Claudeforce puts an AI coworker directly into daily seller workflows, and how Slack becomes the single front door tying humans and agents together as one team. Get the ROI angle you need and the trust guardrails you'll want.

13:00 - 14:00

Network!

Context Continues! — An hour to network and connect before you're back out the door and into the rest of your day.

Your schedule for success

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Tue 14 OCTOBER

9 a.m.

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