How to create your First Party Data Strategy

Jan 
11
, 
10:00AM

Vacinity Harryhausen

CEO, Co-Founder & Chairman

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9:30 A.M. – 10:00 A.M.

Registration

Salesforce
Date TBD

Virtual Masterclass
15:00 - 16:00 CEST

How to create your First Party Data Strategy

Engage your consumers in a highly personalised way and drive impact

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Consumers want a personalised approach from brands. With the disappearing third party cookies, the question on how to engage your consumers in a highly personalised way becomes more and more relevant.


Following the first masterclass on how to take ownership with a First Party Data Strategy, join us on June 2nd for the next edition on how to build an effective B2B or B2C First Party Data Strategy for your organisation. 


Discover how one of our international customers leverages the power of first party data to segment their audiences and deliver hyper-personalised experiences to prospects and customers across channels. 


In this masterclass, you will learn:

• How do you create your First Party Data Strategy?

• Where do you start?

• What role do Loyalty and Reward Programs play?

• How can you activate customer data to deliver great customer experiences?

• How to set your organisation up for a First Party Data Strategy

• How to create the right audiences for your omni-channel strategy

• How AI can help you maximise results.


Register now, as spots will be limited! See you soon.

Registration

Speakers

Nathan Barling

VICE PRESIDENT OF PRODUCT MARKETING AT SALESFORCE


Sharon Prather

Principal Solution Engineer at Salesforce


Linda Verweijen

Principal Customer Success Manager Marketing Cloud AT SALESFORCE


Martijn Moens

PRINCIPAL CUSTOMER SUCCES MANAGER MARKETING CLOUD AT SALESFORCE


Agenda

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15:00 P.M. – 15:05 P.M.

Introduction

15:05 P.M. – 15:30 P.M.

How do you create your First Party Data Strategy?

15:30 P.M. – 15:50 P.M.

Customer Example

15:50 P.M. – 16:00 P.M.

Q&A

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