Previously the realm of retailers, our Higher Ed constituents also deserve a personalized high end Digital Experience. Join us to learn how Trailblazers at Rutgers University Foundation have deployed Commerce Cloud in combination with CRM & Marketing Cloud to create delightful luxury experiences for their donors and supporters.

Please join us to learn how NYU Stern School of Business uses Salesforce and Tableau to create a 360 view for employees and faculty to make data-supported decisions faster and create digital transformation opportunities along the way. See a live demo and learn tips for driving efficient decision making campus-wide.

This session will examine Penn’s journey to automating monthly anniversary appeals for more than 10 annual funds across campus. Learning outcomes include: understanding the core components of an anniversary appeal across channels, analyzing the impact of automation on process efficiency and fundraising results, learning how to set up these journeys in your Marketing Cloud instance and which stakeholders to include along the process, and discussing factors to consider when developing journey governance and mapping out future data considerations.

This session showcases the rapidly growing, digitally-enabled, and multi-layer mentoring programs at the Tsai Center for Innovative Thinking at Yale (Tsai CITY). Using Salesforce EDA as CRM tool, Tsai CITY is scaling up its mentoring service in support of more than 10 000 students on campus, all while aligning user expectations, appraising progression, and measuring user activity and satisfaction through KPIs and dashboards.

Explore how the American Kennel Club has leveraged Experience Cloud to create a self-service portal. Constituents are empowered to effortlessly update and track their information related to DNA testing kits, while Service Cloud ensures a streamlined customer service experience, maintaining consistency in every interaction with the organization.

Well over half of NYU Steinhardt's 7,000+ students are enrolled in programs that lead to professional licensure. This educational model is founded on intensive clinical training and practice. These many educational programs require mandatory placements in schools, hospitals, and community sites across the city and around the country in diverse fields such as education, speech pathology, mental health & wellness counseling, and occupational and physical therapy. For the 130 year history of our School, the process of matching students with appropriate placement sites and appropriate mentors and then reporting on these placements has been manual, requiring a small army of employees juggling a multitude of spreadsheets and other documents. In this presentation, we will demonstrate how NYU Steinhardt is migrating the process of formulazing relationships with placement sites, placing students at placements sites, and matching students with mentors into Salesforce. We will also show how this process has improved documentation for accreditation and licensure, and enhanced reporting on the impact of these placements through Tableau.

Every journey has a starting point and a destination. Join our industry experts as we begin with the end in mind and map out a connected vision to support students and staff, and a path to get there.

Follow NJIT's dynamic journey as they tackle process improvement, breaking down of data silos, and re-energize its digital student, faculty, staff, and partner experiences. Get a glimpse into the "why" behind their transformation that includes top-down vision as well as strategic buy-in across the enterprise.

Higher Education institutions are capturing more data in Salesforce than ever before. This influx of data should make you ask two questions:

1. How are we protecting this data?

2. How are we using this data to drive results?

Choosing the right Salesforce data strategy will help you answer these questions. Join us to learn what responsibilities you have in protecting your data and how you can activate this data to drive innovation.

Come for an intimate conversation with University of Maryland's Salesforce team, Terp Engage, along with their Salesforce Signature Success team, to learn how they successfully launched Experience Cloud for their prospective undergraduate students, used Marketing Cloud to release 50K decision letters for the first time and have seen huge return on their investment in Signature Success along the way.

University of Colorado has been on a stakeholder engagement journey with Salesforce and we’re so excited to share their learning, growth, and what impacts this has had on the campus community.

Mulesoft has a great role in your digital transformation and driving institution success with a single solution for integration, API management, and automation.