^{Arrivals, Check-In, & Networking Cafe}

^{Kick-Off & Industry Panel with The Wharton School, Dartmouth, Penn State, and Lehigh University}

^{Room G06
_{The Wharton School, Dartmouth, Penn State, & Lehigh University}}

^{Room F45} 

_{University of Maryland: TerpEngage (SSH + MC)}

_{^{University of Maryland College Park}}

^{Room F50}

_{Majoring In Data Protection & Security: How Top Colleges & Universities Protect Their Mission-Critical Data with OwnBackup}

^{_{Jesse Peterson, Senior Director, Salesforce Alliances, OwnBackup}}

^{Room F55}

_{Villanova University Advancement: Crawl, Walk, Run. Growing Your Digital Strategy with Marketing Cloud}

^{_{Sandy Upton, Associate Director, Development Operations at Villanova University and Cheryl Morris, Solutions Engineer at Salesforce}}

^{Room F45} 

_{Design and Implementation Lessons Learned}

^{_{Kathea Smith, Assistant Dean for Enrollment, Academic Affairs, and Student Services at the University of Baltimore}}

_{^{Learn about the design and implementation of Salesforce Advisor Link at the University of Baltimore. Hear about our story and (spoiler alert) successful implementation during a pandemic.}}

_{Room F50}

 _{Wharton Project Rocket} 

_{^{The Wharton School}}

^{Room F55}

_{Slack From Here to There A Communication Migration}

^{_{Mitch Davis, CIO at Dartmouth College}}

^{_{Join Dartmouth's CIO, Mitch Davis, as he shares the College's story of organically embracing Slack across campus. With scattered use of various disparate "chat tools," the virtual work-from-anywhere attitude in tech workers was accelerated by the pandemic and quickly illuminated a plethora of community-building happening across campus with Slack. Learn more about how Davis led Dartmouth's strategic enterprise rollout of Slack, along with the creative use cases supporting more meaningful engagement at Dartmouth.}}

Networking Lunch

_{Room: Forum & F85, F95, F45, F50, F55}

^Room F45

_{Creating a Unified Data Model to Optimize Data-Driven Decisions}

 ^{_{Roy Lee, Associate Dean, Analytics and Technology and Kelsey Guerin, Business Intelligence and Analytics Manager, NYU Stern School of Business}}

^{_{In this session, NYU Stern shares their data ops journey where they transformed their entire data pipeline, overcoming the obstacles of data silo’s by unifying their school’s faculty data to create a 360 view of the entire faculty lifecycle, providing self-service and on demand analytics for their constituents, helping move the school forward to becoming a decision centric organization.}} 

^{Room F50}

_{Engaging Your University Community with Salesforce}

^{_{Matt Frank, Technology Evangelist, Blackthorn.io}}

_{^{Your university community is not the same as it was 10 or 20 years ago, so why are you employing the same strategies and technology to track engagement metrics? Modernizing and centralizing your tech stack on Salesforce with ISV products is a growth-based strategy increase the connections between all of your stakeholders without sacrificing time to value. Oh, and our point-and-click tools can make it really easy for everyone from Admissions to Advancement to get involved and succeed!}}

^{Room F55}

_{Journey to Marketing Automation}

^{_{Kevin Barry, Senior Director of Web and Systems Communications, Wilmington University}}

^{_{Learn how Wilmington University evolved their marketing automation strategy and capabilities with Marketing Cloud through a sea of new, and sometimes competing, ERP solutions (CRM's, SIS, etc.). WilmU transformed from simple email marketing to automating lead collection and engagement at the top end of the enrollment funnel, navigating (sometimes) rough waters and narrow straits of human and technological challenges (and the journey's not over).}}

^{Room G06} 

_{Art of the Possible} 

^{_{Greg Etling, Brad Beecher, Oscar Whiteman, Cheryl Morris, Salesforce}}

^{Room F45}

_{Building and Retaining Talent in Higher Education}

^{_{Anupam Chakravarty, Senior Director, Advancement Digital Channel Strategy, Georgetown University}}

^{_{Join Anupam Chakravarty, the director of Georgetown University's Advancement digital channel strategy team, as he discusses his experiences building a successful and engaged team around Marketing Cloud use in alumni relations and fundraising. With insights from hands-on experience implementing key elements of Georgetown's newly-integrated email-CRM architecture, this presentation aims to provide valuable tips and real-world examples on how to scale up your team, keep your staff motivated, and make the most of Marketing Cloud resources to achieve business objectives in higher education.}}

^{Room F50}

_{Wharton Interactive}

_{^{The Wharton School}}

^{Room F55}

_{Why Not Us? How the Rutgers University Foundation is reimagining through technology}

^{_{Dr. Mark Antonucci, Vice President of Operations and Strategy, Rutgers University Foundation}}

^{_{Join Dr. Mark Antonucci, Vice President of Operations and Strategy for the Rutgers University Foundation, as he discusses how the Foundation is beginning the organization’s transformation of its identity, approach, and ultimately the donor experience through technology. Public higher education is no different than any other major industry, so why not adapt, adopt, and implement the same best practices and workflows in how we re-designthe donor experience to be more customer-focused, market compatible, and dare we say “Amazon-like.” From major gifts to donor relations, join us for a discussion on why should we not re-design the organization’s strategic posture to work with technology instead of traditionally around it.}}

_{Fireside Chat: Personalization and Engagement}

^{_{Julia Nowels, CRM Manager, Philadelphia Eagles in Conversation with Salesforce}}

_{Closing Remarks & Thanks}

 ^{_{Kevin Francis, SVP Sales, Salesforce}}

_{Reception & Light Snacks & Libations}

^_Off-Site