To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates.
With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty.
Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits during times of change allows businesses to pivot their processes, products, and services seamlessly to meet and exceed customers’ expectations.
Join Brian Solis, a world-renowned digital anthropologist, 8x best-selling author, and futurist who serves as Global Innovation Evangelist at Salesforce, to learn how to accelerate service innovation for Generation-Novel (a cross-generational market majority of digital-first customers), and how retailers can transform their post-pandemic operations into a seamless customer engagement engine to drive business growth and loyalty.
About Brian:
Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is also an 8x best-selling author and international keynote speaker.
Over the past 20 years, Brian has dedicated his work to understanding the impact of Digital Darwinism on businesses, markets and society.
His research explores innovation, digital transformation, experience design, the cognitive enterprise, and technology's effects on human behavior. He has a unique gift of humanizing these trends to make change and innovation purposeful and inspiring to help leaders reimagine the future.
His insights on the state and future of digital trends have made him a go to resource among media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, Fast Company, Adweek, and Singularity University.
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