Name: The Future of Retail is Now: The Shift to Digital-First, Customer-Centered Engagement
Start: 2021-06-22T12:00:00-04:00
End: 2021-06-22T13:00:00-04:00
Location: Virtual

Jun

22

2021

12:00pm

PDT

Virtual

The Future of Retail is Now:

The Shift to Digital-First, Customer-Centered Engagement

Please join us for an exclusive fireside chat with Brian Solis, Global Innovation Evangelist, Salesforce

To meet post-pandemic expectations, retailers are challenged with transforming their operations, accelerating digital transformation, and modernizing their workforce management strategies to better empower their service agents and store associates.

With 80% of customers agreeing that experience is as important as product or service, it’s imperative that you take a customer-first approach to enhance your customers’ end-to-end shopping experience and achieve new levels of loyalty.

Becoming a digital-first business is a commitment to your customers. Leveraging data to understand shopper habits during times of change allows businesses to pivot their processes, products, and services seamlessly to meet and exceed customers’ expectations.

Join Brian Solis, a world-renowned digital anthropologist, 8x best-selling author, and futurist who serves as Global Innovation Evangelist at Salesforce, to learn how to accelerate service innovation for Generation-Novel (a cross-generational market majority of digital-first customers), and how retailers can transform their post-pandemic operations into a seamless customer engagement engine to drive business growth and loyalty.

Registration

About Brian:

Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is also an 8x best-selling author and international keynote speaker.

Over the past 20 years, Brian has dedicated his work to understanding the impact of Digital Darwinism on businesses, markets and society.
His research explores innovation, digital transformation, experience design, the cognitive enterprise, and technology's effects on human behavior. He has a unique gift of humanizing these trends to make change and innovation purposeful and inspiring to help leaders reimagine the future.

His insights on the state and future of digital trends have made him a go to resource among media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, Fast Company, Adweek, and Singularity University.

Speakers

Brian Solis

Global Innovation Evangelist,

Salesforce

Brian Solis is a world-renowned digital anthropologist and futurist who serves as Global Innovation Evangelist at Salesforce. Brian is also an 8x best-selling author and international keynote speaker.

Over the past 20 years, Brian has dedicated his work to understanding the impact of Digital Darwinism on businesses, markets and society.
His research explores innovation, digital transformation, experience design, the cognitive enterprise, and technology's effects on human behavior. He has a unique gift of humanizing these trends to make change and innovation purposeful and inspiring to help leaders reimagine the future.

His insights on the state and future of digital trends have made him a go to resource among media and market experts. He has published over 60 research papers and also actively shares his work in industry-leading publications including Forbes, ZDNet, CIO, Fast Company, Adweek, and Singularity University.

Cinzia Bazzo

(Host)

Area Vice President, Service Cloud,

Salesforce

Cinzia joined Salesforce in March of 2016, as the Executive Account Director for Retail with a mandate to manage the three largest retail accounts. In 2020 she was promoted to National Vice President of Retail for Canada and in 2021 promoted to her current role as Area Vice President. In her current role, Cinzia has responsibility for the success and growth of Service Cloud across the country.

A 18-year veteran of technology sales, Cinzia has held similar roles with leading organizations where she has demonstrated her ability to add value to organizations through technology solutions.

Cinzia is known for her mentorship and helping people realize their professional
goals. She has received many honours for her work with youth and promoting
women in technology.

Cinzia earned a degree in business administration from York University and a mini MBA from McGill.

Agenda

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6:00 P.M. – 7:00 P.M.

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6:00 P.M. – 7:00 P.M.

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7:00 P.M. – 7:10 P.M.

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7:10 P.M. – 7:30 P.M.

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7:10 P.M. – 7:30 P.M.

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7:10 P.M. – 7:30 P.M.

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7:10 P.M. – 7:30 P.M.

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7:10 P.M. – 7:30 P.M.

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7:10 P.M. – 7:30 P.M.

Agenda Item #9

7:10 P.M. – 7:30 P.M.

Agenda Item #10

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