Welcome Remarks + Fireside Interview with UOC Leadership on the future of Digital Higher Education.

Latest innovations in Education Cloud, Data Cloud & Agentforce - A session delivered by Margo Martinez, GM & VP for Education Cloud, and Frederick Leclere, Senior Director, Education Industry Solutions.

How AI agents are transforming the higher education institution - A session delivered by Carolina Gonzalo, Lead Agentforce Specialist, Education.

An interview conducted by Julio Villalobos, Senior Director, Industry Advisor for Education, feat. Carla Codella, Head of Student Experience at UCSC and Alberto Gómez Rodríguez, Head of CRM at ESIC University.

A session delivered by Nithya Shaw, Senior Director Solution Engineering.

This session explores how leading UK universities are designing proactive, future-proof strategies to navigate a rapidly evolving sector landscape. Combining peer discussion with strategic insights from Salesforce, this executive panel will examine how institutions can move past rigid, legacy architectures toward data-driven approaches that enhance the student experience, secure operational resilience, and adapt to shifting funding and policy models. Hosted by Jean Pembleton, Senior Director, Industry Advisor featuring Richard Michel, CIO at the University of London, Mike Page, Head of CRM and SRS at the London School of Economics, Myles Smith, Head of Data, Systems and Applicant Engagement at University of East Anglia.

A session featuring, Ricard Mateu, CTO at ESADE, Marcin Gedziorowski, Deputy General Director at SWPS, Enric Espejo Martínez, CIO at UOC and Umut Rodoplu, Director of Information Technology at TED University. Hosted by Danilo Macri and Hajar El Bourki 

Delivered by the Lead Solution Engineer for Education, Mandy Maisonpierre.

Delivered by Álvaro Martínez Barriocanal, Solutions Architect at UOC, and Albert Amargós, IT Manager of Digital Services for Academic Management at UOC.

LSE, 10 years on Salesforce, have commenced adoption of Education Cloud. Hear about their fundamental architectural transition to Person Accounts, the implementation of a new Graduate Financial Support Application, the latest Education Cloud based projects underway and future transformation. Delivered by Mike Page, Head of Enterprise CRM & SRS at LSE.

Delivered by Natalia Rodríguez, Digital Transformation & Strategic Projects Manager at UE.

Delivered by Sara Brakeman, CTO at Umuzi.

This session with Tania Melim-Lazorik, Director of Student Enrolement Center, explores how Wits University is harnessing the power of Salesforce Education Cloud to create a connected student experience from applicant to alumnus. By breaking down organisational silos, strengthening collaboration, and delivering a true 360-degree view of the student, Wits is transforming the way it engages with its community. Through a real-world customer story, attendees will see how data, visibility, and actionable insights enabled the University to move from reactive support to proactive service, turning individual interactions into strategic intelligence that drives better decisions and improves the student experience at scale.

Hosted by Aroa Medina Jara, Account Director, Central Spain.

Join Jean Pembleton from Salesforce and industry experts Creation Technology and their CEO & Founder David Fountaine for a fast-paced Q&A exploring lessons learned from more than 20 years in the Salesforce ecosystem. From the evolution of higher education technology and the transition from EDA to Education Cloud, to future-proofing university implementations and the role of AI, this session will share practical insights, key challenges, and opportunities for institutions looking to maximise the value of their Salesforce investment.

A session with Myles Smith, Head of Data, Systems and Applicant Engagement at University of East Anglia, hosted by Callum Hurry, Director of Product at Impowr and Andrey Vyshlov, CRO at Impowr.

A demo focusing on the Agentic capabilites of Salesforce & Next Gen Marketing Cloud. Presented by Luis Miguel Muñoz Fernández, Edu Business Unit Director, at Omega

A session accompanied with a demo delivered by Cristina Álvarez , Salesforce Team Lead at AYESA DIGITAL.

A session hosted by Ido Schneidover, featuring David Fountaine, CEO at Creation Technology, Andrey Vyshlov, CRO at Impowr, Luis Miguel Muñoz Fernández, Edu Business Unit Director, at Omega, Antonio Galán, Salesforce Lead at AYESA Digital, y Raimon Sánchez, Business Development at Seidor.