Dreamforce 2026 Marketing and Commerce Lounge
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12 pm

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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SEPTEMBER 19

9 a.m.

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September 
15
, 
2026
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8:30AM 
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You’re invited to the Dreamforce Marketing & Commerce Lounge

Date TBD

The Lounge is an intimate, curated space designed for marketing and commerce leaders to take a load off, mingle, and enjoy thought leadership programming over light bites and refreshments.

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Your Exclusive Lounge Experience

Whether you're rethinking your channel mix, introducing your customers to agents, or still finding your footing in AI, the Marketing and Commerce Lounge is where the real conversations happen. It's a candid space to ask the hard questions, trade playbooks with peers navigating the same terrain, and leave with sharper thinking.


Tucked just off the main Dreamforce campus on the first floor of the Contemporary Jewish Museum, the Lounge is intentionally intimate — which means seats go fast. Reserve your seat for these special sessions that give you an exclusive look into where the industry is headed.


The Lounge also offers all-day experiences. Between sessions, the Lounge serves as your oasis at Dreamforce. Grab a seat for a quick conversation, or stop by to see what treats are on hand. You'll also be able to discover our Brand Health Bar where you can get a free report from Palmata on how your brand shows up in AEO. It's all waiting for you in the Marketing and Commerce Lounge.

Marketing and Commerce Lounge Sessions

 

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Exclusive Lounge Experience

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Located on the edge of the Dreamforce campus on the first floor of the Jewish Contemporary Museum, the Marketing & Commerce Lounge offers limited seating, so RSVPs are highly encouraged. Reserve your seat below and please note: the agenda is subject to change as we continue to confirm speakers and programming.


Whether you’re thinking through new channels for brand-building, acquainting your customers with agents, or still dipping your toes in AI, the Marketing & Commerce Lounge is your safe space to ask the hard questions and exchange learnings with peers navigating the same new terrain. We hope to see you there.

 


Please note: RSVPs help our planning, but do not guarantee a seat. Seats are first-come, first-served with plenty of standing room to gather around. Further note, the listed sessions are not listed on Agenda Builder in the Dreamforce app. Once you RSVP, confirmation will be sent to your inbox.

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Single Day Schedule

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9 am

Welcome and Introductions

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

10 am

Plenary Session

Speaker presentation by our Co Founders Timothy Staples and Jeffrey Hunt. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.


12 pm

Roundtable Discussion: “What Makes an Effective Virtual Event?”

“What Makes an Effective Virtual Event?” is a roundtable panel, hosted by moderator Leslie Patel.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

1 pm

Agentforce: What AI should be

Our VP of Product Marketing, Ingrid Wantuch, kicks off the event with a welcome message. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Multi-day Schedule 

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MON 13 OCTOBER

12pm - 9pm

Event

Badge Pickup at the Moscone Center.

Tue 14 OCTOBER

8am - 5pm

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10am - 12am

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1:30pm - 2:30 pm

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7:30pm - 10pm

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7:30pm - 10pm

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Wed 15 OCTOBER

8am - 5pm

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4:00pm - 5:30pm

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6pm - 10pm

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THU 16 OCTOBER

8am - 4pm

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3:00pm–6:00pm

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Thank you to our Lounge Sponsor

 

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FAQs

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question. 

Do you have a question about the event? 

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

Do you have a question about the event?

Answers to frequently asked questions should be typed here. Your guests will be thrilled to read a response to this frequently asked question.

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