In today's automotive landscape, manufacturers and suppliers face unique challenges in leveraging customer data effectively. With the deprecation of third-party cookies and stringent privacy regulations, creating a unified view of the customer journey has become increasingly complex.

Publicis Sapient's Unified Audience Accelerator (PS360) offers a tailored solution for the automotive industry by integrating Salesforce Data Cloud with AWS Clean Rooms. Leveraging the PS Accelerator, a pre-built framework designed to fast-track implementation, PS360 can empower automotive companies to:

- Build a comprehensive 360-degree customer view across the entire journey
- Securely collaborate with partners without compromising sensitive data
- Enhance targeted marketing for vehicle launches and service promotions
- Improve attribution modeling for complex automotive customer journeys
- Optimize marketing budget allocation across models and markets
- Accelerate time-to-value with pre-configured templates and workflows specific to automotive use cases

Discover how PS360, powered by the PS Accelerator, can enable OEMs and tire manufacturers to drive personalized experiences, improve customer retention, and boost after-sales engagement while maintaining data privacy in an increasingly cookieless world.

Join us to explore how the Unified Audience Accelerator can potentially transform your automotive business's approach to customer data and marketing effectiveness in the digital age, with rapid deployment and customization capabilities.