Join Salesforce for a 90 min hands-on workshop to sharpen your ABM strategy as you enter 2023.

Nearly every B2B marketing organization has adopted account-based marketing (ABM) strategies with most seeing a significant lift in revenue from their ABM initiatives. However, most ABM initiatives still have a ways to go. 62% of business buyers say it generally feels like they’re communicating with separate departments and 77% state that their last purchase was complex or difficult.

Bring an ABM campaign or program you want to optimize in the workshop and learn:
-  Account-based marketing best practices
-  How to develop, measure, and optimize your ABM programs
-  How to effectively use technology to support ABM strategies
-  Insights from peers on what’s working and not working in their organizations

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