Understanding data quality challenges isn't just critical for a successful Data Cloud implementation—it is an essential part of business needs analysis, where you may discover Data Cloud is a key part of the solution. Here customer perspectives directly from a business executive responsible for the Salesforce solutions, and what led them to consider Data Cloud, approach to evaluation and implementation.

Learn end to end steps to identify a business use case and MVP scope based on data that matters to a business use case with practical steps and templates, whether you are evaluating or implementing Data Cloud in any industry.

A deep dive to explore best practices and common mistakes in unified profile data modeling, mapping, and transformation with real, from the field examples and step by step instructions.

This session delves into a real-world use case within the sports industry. Learn how a football club unified member data to predict season kit purchase propensity. See how Data Cloud segmentation, powered by AI, activated targeted marketing in Marketing Cloud, driving engagement and conversion

Data Cloud’s consumption-based pricing model raises valid questions. How much will it cost and is it worth it? Answering these questions effectively requires going beyond the spreadsheet questions, not only to be confident in the numbers but to have a value focused investment decision conversation.