Datablazer Mastery Onsite: Agentforce Edition NYC

Sep

30

–

Oct

1

,

2024

8:00AM

–

4:30PM

PST

Datablazer Mastery Onsite: Agentforce Edition NYC

From Use Case to Reliable Results:

Establishing the essential data and design foundations for agentic AI, Data 360, and the Salesforce Ecosystem

Register

According to recent research, 80–95% of AI initiatives fail, often due to hallucination risk and a lack of trust in the underlying data.

While the Salesforce platform provides powerful capabilities to mitigate these risks—experience or knowledge of best practices to make the right choices is essential to unlock their value. If you're a Salesforce customer or consultant tasked with delivering an agentic solution, concerned about your data readiness and reliability, or simply want to ensure your scoping, planning, architecture, and design decisions are sound—this is the workshop for you.

Join fellow Salesforce professionals for a hands-on workshop where you’ll learn how to build the trusted data foundation for your agents—gaining the experience and knowledge of best practices needed to make the right choices in scoping, architecture, design, and testing. Through a holistic, practitioner-led methodology, we explore how to define impactful agentic use cases, identify hidden complexities, and design grounded, data-aware solutions across the Salesforce platform and ecosystem.

This workshop delivers practical knowledge, expert guidance, and data-backed insight through the lens of a relatable, cross-industry use case: Case Deflection using Agentforce.

What You'll Learn:

This workshop delivers practical knowledge, expert guidance, and data-backed insight through the lens of a relatable, cross-industry use case: Case Deflection using Agentforce.
You'll walk away knowing how to:

Identify an impactful use case framing a business challenge where agentic AI delivers value by linking stakeholder needs, data reliability, and measurable outcomes
Break down agentic use cases into actionable, MVP-scoped design components backed by the right architecture, with examples and insights that guide sound decisions
Avoid hallucinations and data risks by understanding what can cause hallucinations, how to assess and mitigate the most common ones, to deliver a trusted data foundation grounded in the six C's of trustworthy data: Complete, Consistent, Correct, Current, Contextual, and Compliant
Map capabilities to architecture, not just products; apply concepts with real-time use of Salesforce and AppExchange solutions including Agentforce, Data 360, and Flow.

FAQ

Who should attend?

- Salesforce Architects designing or scoping Agentforce or Data 360 implementations
- Senior Admins with hands on experience building business processes in any cloud
- Analytically oriented leaders (CDOs, CTOs, Head of Enterprise Architecture) who seek to understand how Agentforce + Data 360 platform can support their AI strategy and roadmap with a tangible example

How are DMOs different?

While most training sessions focus on features, our goal is to take you on a realistic customer journey—then break down the architecture, risks, and implementation decisions that enable real-world success.

We:

- Start with a business use case
- Understand core architectural and data concepts applicable to all tools
- Explore pitfalls and how to identify them
- Align to Salesforce architecture best practices and capabilities
- Leverage AppExchange accelerators
- Walk through hands-on exercises using Datablazer-created datasets and configuration in Data 360 and Agentforce

So you can learn, make mistakes and recover quickly, and apply them in your real world scenarios with greater confidence.

Prerequisites: how do I get the most out of this workshop?

To succeed in this workshop, attendees should have:

- Comfort with data analysis, duplicate management or identity resolution processes
- Hands-on experience with the following Data Cloud capabilities (Having completed the Trailhead modules so you know how to complete the task using the interface is the minimum requirement)
- Ingesting data from Salesforce CRM
- Creating or extending Data Lake Objects (DLOs)
- Mapping DLOs to Data Model Objects (DMOs)
- Data transformation via Calculated Insights or related tools (CRM Analytics, Tableau, etc.)
- Working knowledge of Prompt Builder and Flow within Agentforce

🔗 We recommend completing our curated Trailhead Trailmix before the event.

Speakers

Shad Aumann

Enterprise Principal

Turnberry Solutions

Angelica Buffa

Co-founder & CTO

Modelit

Mehmet Orun

SVP, GM and Data Strategist

PeerNova Inc

Anu Pandey

Technical Director of AI & Data 360

Perficient

Sam Taylor

Director, Innovation and Emerging Technology

Coastal Cloud

Agenda

8:30 - 9:00 AM

Attendee Arrival & Networking Breakfast

Sign into the building via lobby security. From there, our Datablazer Lobby Ambassadors will escort you up to the event room. Enjoy hot breakfast and get settled for a day of fun and learning!

9:00AM

Welcome: Use Case Introduction

During this session, we will introduce the day's scenario, based on a real customer implementation story.

Mehmet Orun

9:15 - 9:45AM

Understanding Agentforce Ecosystem Capabilities

When you build enterprise agents with Agentforce, you have access to more features than an LLM. By understanding structured vs. unstructured data capabilities, how to balance probabilistic vs. deterministic approaches, and how to extend Salesforce products with leading AppExchange solutions, you will learn how to decompose your use case into the needed capabilities to deliver a solution with confidence.

TBD

9:45 - 10:30AM

Scoping Techniques + Hallucination Risks

Discuss how to define an AI use case and how data reliability affects agent performance.

TBD

10:30 - 10:45am

Break

Coffee & snacks available in the Social Lounge.

10:45AM - 12:00pm

Hands-On: Data Driven Architectural Needs and Risk Identification

We will analyze realistic albeit simple Contact and Case schema and data set using native data profiling tools to know what kind of AI hallucination risks may need to be mitigated - a key planning phase activity to compliment discovery conversations.

TTBD

12:00 - 1:00pm

Networking Lunch

1:00 - 2:15pM

Hands-On: Data Cloud Setup

Learn how to configure the environment and prepare for identity resolution.

TBD

2:15 - 2:30PM

Break

2:30 - 3:45PM

Build & Test Your Agent

During this session, you'll create an Agentforce agent using unified profiles. Attendees will learn how unifying data improves agent reliability and completeness.

tbd

3:45 - 4:15pm

Panel: Q&A with our Speakers

Finish the day with an interactive Q&A discussion featuring all session speakers.

Angelica Buffa • Mehmet Orun • Anu Pandey • Sam Taylor

Agenda

Day 1

1:00pm ET

Session Title

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Speaker Name • SPEAKER NAME • SPEAKER NAME

1:00pm ET

Session Title

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Speaker Name • SPEAKER NAME • SPEAKER NAME

Day 2

1:00pm ET

Session Title

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Speaker Name • SPEAKER NAME • SPEAKER NAME

1:00pm ET

Session Title

Session description goes here. Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams.

Speaker Name • SPEAKER NAME • SPEAKER NAME

Sponsors

Platinum

Gold

Silver

Join the Datablazer Community

Connect with our global community of Data Cloud practitioners, architects, developers, and admins. Learn new skills and grow your career.

Click to Join

Feature

Data Security 360: Safeguarding Your Business in the Salesforce Ecosystem

Navigate the landscape of data security within Salesforce. Understand best practices, compliance measures, and cutting-edge tools to ensure the confidentiality and integrity of your business data.

Testimonials

“

Attending the Salesforce Success Summit was a game-changer for our team. The insightful sessions, hands-on workshops, and expert speakers provided invaluable knowledge and strategies that we've already begun implementing. Kudos to the organizers for delivering an experience that exceeded our expectations!

Celia Martinez, SVP Marketing, Caterpillar

What to Bring

1.

Notebook and Pen

Ensure you're ready to capture valuable insights, tips, and action items from the sessions.

2.

Laptop & Charger

To participate in hands-on sessions, attendees must bring their own laptop and chargers.

3.

Government-Issued ID

A government-issued ID must be shown to complete security check-in.

Vertical List

1.

Notebook and Pen

Ensure you're ready to capture valuable insights, tips, and action items from the sessions. A physical notebook and pen are handy for quick note-taking and reference.

2.

Notebook and Pen

Ensure you're ready to capture valuable insights, tips, and action items from the sessions. A physical notebook and pen are handy for quick note-taking and reference.

Watch us

Find an AI solution tailored to your business needs.

Learn how Customer 360, our entire suite of products, helps you connect with your customers in a whole new way. With trusted AI, data, and CRM, your marketing, sales, commerce, service, IT, and data teams are more productive than ever.

Can't wait to experience this with you.

The Final Countdown!

Time left for the event days hours minutes seconds

The countdown doesn't work if the event start date is set to TBD

Register

Downloadable Resources

World Tour

Catch the highlights from World Tour Atlanta and find out more about trusted AI.

Watch on Salesforce >

Copilot

Say hello to your new conversational AI assistant: Einstein Copilot.

Find out more

SporTS and Technology

Explore 2024 Winter Release innovations uniting Data + AI + CRM + Trust.

Get the details

Downloadable Resources

Catch the highlights from World Tour Atlanta and find out more about trusted AI.

Watch on Salesforce >

World Tour

Say hello to your new conversational AI assistant: Einstein Copilot.

Find out more

Copilot

Explore 2024 Winter Release innovations uniting Data + AI + CRM + Trust.

Get the details

SporTS and Technology

Get in touch with us

Call us at 1-800-664-9073

Contact

About the Conference

Save the date for Dreamforce 2024.

Dreamforce is returning to San Francisco & Salesforce+ from September 17-19, 2024. Mark your calendars for an epic celebration of customer success and the most impactful event for your business.

Sign up today to get exclusive access to the lowest price on Dreamforce. Plus, you'll be first to know about important updates including speaker announcements, session information, exciting performers, and so much more. We hope you join us for #DF24 to learn, connect, have fun, and give back.

Learn more

© Copyright 2026 Salesforce.com, inc. All rights reserved. Various trademarks held by their respective owners. Salesforce.com, inc. Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, United States

Legal

Terms of Service

Privacy Information

Responsible Disclosure

Trust

Contact

Your Privacy Choices